Chapter 2805: An Equally Unique Counterattack
Feng Yiping's response began on the second day.
If the articles that attacked him the day before were very original, then the angle from which he launched his counterattack was also quite innovative.
The Economic Daily, the most credible economic newspaper in the country, first published an article. The topic of the article seemed to be the same as a similar report yesterday, exploring why Youjia Convenience is so successful.
The first thing they interviewed was an indispensable supplier for every convenience store. The world's most famous beverage company is also the world's most valuable brand. To a certain extent, it is the Coca-Cola Company represented by the United States.
The interviewer was also interviewed at a relatively high level, Dai Jiashun, President of Coca-Cola Greater China.
This South African, who has served as the head of Coca-Cola's Africa and South Pacific regions and also serves as the chairman of the Coca-Cola Advisory Council, first analyzed this issue from the perspective of foreign executives, "There are good teams that I have contacted. The most professional, passionate and efficient team..."
"Their ability to improve user satisfaction and increase user loyalty is second to none,"
His words were so enthusiastic that it sounded like he had received a lot of advertising fees from Youjia.
But that's not all. At the end, he also emphasized one point, "As an operator, Youjia is the company that maintains the best relationship between users and suppliers that I have ever seen in my career."
When the reporter asked about the meaning of this sentence, he explained in detail, "As an operator, serving users is of course the first priority, but at the same time, managing the relationship with suppliers is equally important."
"Youjia has a very good balance in this regard. First of all, they can always produce sales results that satisfy our marketing department; secondly, Youjia is a company that always adheres to a win-win situation and they never take the initiative to mention something. Issues that embarrass us,"
"Many of our customers often use promotions and make many requests to us. Many of them only consider their own interests, and we are completely unable to meet them."
"But Youjia won't, they have never done this before,"
"...Finally," he said lightly, "by cooperating with Youjia, we don't have to worry about the common concerns of all suppliers."
"That's the accounts receivable issue,"
"As far as I know, Youjia adopts this policy for all its partners. Every time, payment is received together with the order,"
"Frankly speaking, in this industry, especially an industry leader like Youjia, there is no company in the world that can pay first and then deliver goods,"
"On the one hand, it's very demanding on company capital,"
“On the other hand, from the perspective of many operators, this means poor utilization of funds, and they tend to expand not only with their own funds, but also with partners’ funds,”
"But Youjia, I think their financial strength should be very strong. While expanding rapidly, they can also pay first and then deliver goods."
"This gives them an irreproducible advantage. Whether it is in terms of delivery speed, supply price, etc., they must have the best treatment. This not only improves their turnover rate, but also allows them to win in many areas." In terms of price and profit, it has higher advantages than its peers."
At the end of the interview, he seemingly casually mentioned, "My colleagues and I read some reports yesterday. Those reports seemed quite ironic about Youjia's advantages."
"My colleagues and I believe that some of the views can be summed up in one sentence, sour grapes,"
“Why can’t companies like Youjia, with absolutely sufficient funds, seize the properties that are most suitable for opening convenience stores first?”
"Because we all know that the distance between convenience stores and all users and the radiation range of convenience stores are the main factors in whether they can be welcomed and supported by users,"
"Then, establishing one's own advantages on such key factors in advance is undoubtedly the most effective way to maintain an advantage in the competition, because I am sure that, like paying first and delivering goods later, this is a condition that many of Youjia's peers cannot possess. ,"
"But considering other factors, for example, generally during an IPO, the market will not welcome such an asset-heavy convenience store, because according to general experience, the purchase of related properties will naturally squeeze out funds for expansion. Therefore, independent affiliated companies Owning property is naturally the best choice,”
"...Similarly, this also applies to Youjia's brother company, Yijia Express Hotel," - this further solidified the suspicion that he had collected advertising fees.
"I also like those superheroes very much. My favorite is Batman," the middle-aged white man said with an innocent smile like a child.
But this smile makes the critics a little confused. Damn it, didn't you receive advertising fees from Feng Yiping? Then why are you mentioning the most famous superhero image of DC Comics at this time?
It’s impossible for you not to know that Feng Yiping is the boss of Marvel, and Marvel happens to be DC’s mortal enemy.
"Batman's superpowers, from some perspectives, can be summarized as, he has money,"
The words of this middle-aged white man with a child-like innocent smile gave many people a critical blow of no less than 10,000 points - the reason why Feng Yiping did that, and the reason why Youjia was able to do that, was actually because , they have money!
Since they have money, of course they can buy whatever they want.
The subtext of this sentence is naturally, if you don’t have money, don’t be blind.
When many people saw this, they couldn't help but throw down the newspaper. What's the point we want to express? Isn't this the point?
But when they took a breath and thought about it, let alone, this was really a continuation of their perspective yesterday.
You insinuate that Youjia’s success is due to their investment in real estate, and this report specifically analyzes this advantage as Youjia has money. Because they have money, they can of course be the first to buy everywhere, because Youjia has money. Money, they can still pay first and then deliver the goods...
Dai Jiashun of Coca-Cola was just one of the representatives they interviewed. Next, senior executives of Pepsi-Cola, a company that also owns snack food brands like Lay's, were also interviewed and expressed the same views.
In addition, executives from other world-renowned companies such as Unilever, Danone, and Nestlé, which occupy a high market share in China, also readily accepted interviews. After praising the excellent team in various ways, They will all further reinforce that point of view, you are good and you are rich, very rich!
At the same time, the founders or senior executives of well-known domestic companies, such as Wangwang, Panpan, Wahaha, Master Kong, etc., have also accepted such interviews.
Among them, the answer given by the founder of Wahaha is the most representative, "If we have sufficient funds, why can't we be the first to acquire properties that will establish the company's dominant position in the industry?"
"The analysis of some experts is completely unreasonable and completely deceptive,"
"We need to clearly distinguish the motives for purchasing those properties. Is the motive for purchasing those properties to develop their main business or to invest in real estate?"
"For example, we all know that after entering the country, some of the large foreign supermarket chains have always insisted on building their own business premises. Judging from the current results, the value-added of the hypermarkets they built has The value should be equivalent to a very high proportion of the total profits they make after entering the country,"
"Can we therefore characterize them as a company that mainly invests in real estate?"
"I think anyone with basic identification skills can easily draw conclusions,"
"If we only look at the problem from the perspective of real estate appreciation, then all companies that now own their own factories and own real estate are profiting from the rise in housing prices,"
"The question is, for example, do we make money by selling existing real estate? Similarly, does Mr. Feng's company make money by selling the properties they hold?"
"Mr. Feng and I have had discussions on this issue. Neither of us thought that the price of our real estate would rise so fast and that it would affect the further development of our company."
"Mr. Feng and I, as well as many of our colleagues, mainly consider the issue of enterprise development. Only those who always keep their eyes on real estate will care so much about the value increase of the properties owned by the enterprise during the development process,"
"...In the final analysis, the reason for this result is that there is a problem with the development of the real estate industry!"
When they saw this, many people threw away their newspapers and fawned over Feng Yiping so fiercely for the sake of sales. Where is your moral integrity?