Nine Hundred and Sixtieth Nine Chapters 28 Laws

The next morning, Lyman was still in bed, not wanting to get up.

Eva went to try the fittings early in the morning, and he was the only one left in the manor except the housekeeper.

Moreover, for the filming in the past two weeks, he was basically in a fast-paced state, and when he left, laziness quickly took over his body.

But at 3 p.m., he still had to go to the Oscar dinner.

Under the normal arrangement of the organizing committee, Lehmann also saw Cameron, who no longer showed up after the roadshow.

"I thought you weren't coming," Lyman quipped.

"I know what you're trying to say, but I have a good relationship with her. We're not enemies, we just haven't gotten through." Cameron still had a very calm face, but he quickly broke the defense.

in the interview area.

The reporters didn't care what Avatar would turn out to be, all focused on his private parts.

"Do you still love her?"

"Have you seen her?"

"How do you feel now, seeing her nominated for Best Director and competing with you?"

The media were so excited that they kept asking questions.

Cameron thought he was mentally prepared and planned to give his heartfelt blessings, but when he encountered this, his face still fell.

He didn't answer a word, and left the reporter's siege on his own, followed by Lyman who wanted to laugh but couldn't laugh.

He can think of what the headline of the report will be tomorrow: Katherine, the woman who makes Cameron sigh.

However, let’s put it aside for now. Cameron and Catherine have a really good relationship. The two met in the hall and gave a friendly hug.

Of course, the outcome is doomed.

"Avatar" is too hot, and some old antiques of the organizing committee naturally don't like movies with outstanding box office to win the Olympics. Watching the scene of Catherine taking the stage to accept the award, Lehmann found Cameron applauding sincerely. , there is no trace of curse at all.

Also, for directors like them, the Olympic Award is no longer considered a gold medal.

Although the audience watching the live broadcast in front of the TV was surprised, "The Hurt Locker" catered to the recent mainstream anti-war trend - calling for the commander-in-chief to withdraw troops from Iraq, plus it was a positive propaganda for the army. This award is nothing.

Lyman understands this, the 82nd Olympics is already very political, but Liam explains why the PR team is also a little surprised from another angle.

"Boss, don't you know? Dingfeng Entertainment, the producer of "The Hurt Locker", didn't spend any money on public relations at all, and even made a joke about canvassing votes by mail. They didn't even want to spend the money for the banquet."

"To put it badly, in a business like Oscar, you don't even invest in the admission fee, how could those old antiques like it?"

"But its biggest advantage is that it caters to the political wind, and there are too many old-fashioned old white men on the judges -- you know what I mean."

"That's not enough, I feel like our project paved the way for orthodox movies like The Hurt Locker," Liam replied. Although it is only a guess, it can actually be analyzed.

"However, you just said that Summit Entertainment is short of money. Is there a problem with their capital chain?"

"They are a small company that started as a consignment agency. Last year was not good, how could they have a better life, boss, this is the tragedy of a small company,

Just like Lisman Films back in the day. "

Liam saw that his boss was interested in Summit Entertainment, so he said a few more words, and Lehman gradually discovered that in the timeline influenced by him, not only Lionsgate's business has not made much progress, but Summit Entertainment relies on mining " The studio whose Twilight series was eventually acquired by Lionsgate was very cash-strapped—

In the past year or so after the stock market crash and reconstruction, their performance output has been greatly reduced. Even if they really want to try and make money from "The Hurt Locker", they will not spend any extra money on public relations - like Starring Jeremy Renner, the Hawkeye actor, also had to pay out of his own pocket to attend several critics' receptions. This should have been paid by the producer, and even the hotel pick-up and drop-off had to be arranged.

Moreover, even if "The Hurt Locker" wins the grand prize, the improvement for the actors is far less than the improvement for the director Catherine, but Jeremy did just that. This guy has a good personality and doesn't care too much. He can be regarded as a relatively Buddha-natured person - Hawkeye's temperament is very suitable for him, and he won't compete for coffee.

With so many characters in a movie, there are always people who set off and sacrifice.

"Is that so, then in a few days you collect a detailed top entertainment information and send it to me."

"Boss, are you interested in Summit Entertainment? But to be honest, this studio is not worth much, and its beneficial assets are wrapped in debt, and acquisitions are also troublesome. Their most valuable film library copyrights are not valuable either. many."

"Do you know Netflix?"

"Um?"

......

It's no wonder Liam didn't understand, in fact, Pinnacle Entertainment did not have any results.

At this time, most of the film industry followed a theory, that is, the law of 28: the best-selling projects produce 80% of the studio's performance, and the mediocre 80% of the production can only contribute 80%. The output of 20% is often unable to pay back the cost, and it becomes an unprofitable inventory copyright.

The reason why the firefly rises so fast is because the law of 28 does not apply to it, the profit is more, the loss is less, the natural cash flow is getting bigger and bigger, and the assets are getting more and more.

However, the emergence and progress of the Internet has changed the status quo of the film industry, but it is not obvious at this time.

Many people have seen the rise of Netflix and the power of their independent creative projects, but they have ignored what the copyrights of old and bad films have brought to Netflix.

One of the interesting things about looking at Netflix's performance report is that 80% of the squeezed inventory went to them, and the 20% of the blockbuster produced the same market.

Because of their push and broadcast system, the attention cost of a project has dropped sharply. In short, it is not what the audience wants to watch, but how Netflix makes the audience watch what.

In the era of big data, it can easily pinpoint a viewer's viewing preferences and keep pushing similar movies to him, which is why the sixth film of the Deadly Shark series can be filmed, because such a bad movie will also Someone is watching.

In other words, if it is a DVD release, you have to consider the cost of delivery, and a worthless copy is a waste, but in Netflix's system, no matter how unpopular a movie is, it can't be searched and clicked for fun. This is traffic.

Lehmann has always thought about doing streaming media, but the time is not ripe and he has never tried it, but thinking about it, it is definitely not harmful to lay out in advance and save more film and television copyrights - at this time, it cannot create due income, and there is no future. .

Why did Sony take MGM's library? Because they want to become the leader in the home audio and video market, they now have the first share; the time when Netflix took off was also the time when it broke up peacefully with Disney and turned to investing in production.

A very simple reason is that, to be a channel platform, the thickness of film and television copyrights is the lower limit of the platform, and the right to speak determines the upper limit of platform development. At this moment, Lehmann wants to keep the basic plate first...

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