Chapter 829 Southeast Asian Film Market

Yang Cheng pondered for a long time, and finally decided to accept Donna Lande's suggestion and attack Cinemark theaters.

It's just that he asked Donna Lande not to blindly pursue holding shares, but to take the position of the largest shareholder from FMR-LLC, so as to achieve control of Cinemark theaters, which not only meets the strategic needs of the new era film industry, but also It will not embezzle too much funds, and once there is a change in the future, it is enough to withdraw the stop loss in time. If you can get more benefits at a lower cost, why not do it?

Not only that, Yang Cheng is also planning to enter the Southeast Asian market through CY Entertainment, using megabox theaters as the carrier, including the theaters in the mainland of country Z, and completely occupy a place in the Asian market. The two major supermarkets in Asia and the United States occupy an absolute advantage at the distribution level. After AMC, they become the second super-distributor with the qualifications to bargain with the six major distributors, and will further narrow the gap with the traditional giants.

What made Yang Cheng think of the Southeast Asian market was because of the rise of the Southeast Asian film industry in recent years. It has gradually grown its own film output from country Z and Xiangjiang in the past, and this change also symbolizes Southeast Asia. The film market is rising like the rising sun!

Reminiscent of Cinemark's global strategy of encircling cities from rural areas, the two can fully echo.

We must know that no matter how backward or poor Southeast Asia is, it is still a huge market with a population of more than 600 million people. What's more, some countries in Southeast Asia are not poor at all, and they can even be called extremely rich, such as Singapore and Brunei.

Of course, no matter how big the market is, it’s useless to have no content. All of this must be based on the foundation of good movies. to develop this market.

As long as people have hometown plots, they can see films of familiar races, languages, and cultural customs on the big screen, which can inspire people's enthusiasm for watching movies.

Yang Cheng’s impression of Southeast Asian movies is still a Thai movie that he accidentally watched in his previous life in 2017. At that time, the movie was a dark horse in 2017 and won hundreds of millions of box office in the country Z market, and won a lot of praise. He was really shocked. Many practitioners in the industry also let people know and come into contact with it for the first time that there are movies in Thailand, and the shots are not bad. He remembers that the movie is called "Genius Gunner".

Prior to this, people’s initial impression of Southeast Asian films was still in the era of romance and horror films. It was not until the youth films and sports films that were slowly born in recent years that the outside world suddenly discovered that the original theme of Southeast Asian films was is becoming more diverse.

Of course, behind this, there is not only the development of the Southeast Asian film industry, but also the boost of capital from various countries.

At present, when the competition in the film market is becoming increasingly fierce and the needs of audiences are becoming more and more diverse, turning to Southeast Asia at the right time to develop a brand-new market may bring unexpected gains to New Era Films, a latecomer.

When it comes to the entertainment market in Southeast Asia, in recent years, the most impressive ones are the various copycat TV dramas filmed by Thais. Killing Matt, washing, cutting and blowing are the mainstream impressions of the entertainment industry in Southeast Asia. As for movies, if you make a If it is a questionnaire survey, I am afraid that eight out of ten will know nothing, and they are even more interested in ladyboys than movies.

Of course, if you have to say, you can still list some more famous films,

Among them, Thai films are the leading ones. Thai films such as "A Little Thing of First Love", "I Love You in the Third and Fourth Years", "Genius Gunner", and "Boxing Fighter" have at least gained some fame in country Z. Of course, it is only famous among real movie lovers, but most people who just watch movies occasionally for entertainment and relaxation can feel that the name is familiar, let alone watch it.

Undoubtedly, among these films, youth films and romance films account for the majority, and they have the labels of "warmth and freshness", which are easier to be accepted by foreigners.

In addition, Thai horror films also have a certain market in country Z, such as the more classic "Ghost Shadow", "The Art of Demons 2: Evil Falling", "13 Horror Games", some of which are relatively good ideas, but also It has been remade abroad, and those who have watched these films should have a soft spot for horror films.

Generally speaking, there is a clear difference between Thai horror films and Japanese, Korean, European and American horror films, or they have a strong color. It's a bit like the 1990s when Xiangjiang zombie films first entered the rivers and lakes, bringing people fresh sensory stimulation.

However, compared with Hollywood blockbusters and domestic films shown in cinemas, in the past, most of the audiences in country Z came into contact with Southeast Asian films through non-theatre channels, which has a certain imprint of the times.

Today, with the prosperity of the film market in country Z and the improvement of people's copyright awareness, audiences in country Z are still willing to pay for excellent Southeast Asian movies, especially some stories that audiences in country Z are familiar with.

For example, in Yang Cheng's impression, the Malaysian movie "Li Zongwei" released in country Z has received support from many audiences after it was released. On the one hand, it is because the sports theme is relatively new and they want to watch it out of curiosity; on the other hand, they like Li Zongwei. Fans want to see his inspirational life in theaters. In short, no matter which country the movie comes from and whether the ticket price is cheap, "movie content and story" is the key to determine whether the audience is willing to pay for the movie.

Generally speaking, however, the Southeast Asian film market is still in its infancy, but after all, it is a major issue related to cultural development, and it is also a capital-intensive industry. Therefore, in Southeast Asia, where economic development levels vary greatly , the degree of development of the film industry in various countries is also different, and presents different characteristics.

Among them, Thai films have the most powerful industrial system and clear subject classification, and have made some gains in commercial films, which makes Thai films dominate the Southeast Asian films and even occupy a place in the huge Asian market.

The films of the Philippines, Indonesia and other countries also developed earlier and have relatively complete industrial chains, mainly due to the large population market base and the environment for growth.

In addition, in Singapore, Malaysia, and Vietnam, a group of representative directors have played a leading role in promoting the development of the film industry in their countries, including Singaporean director Liang Zhiqiang, who once again set off a film boom in Singapore, and Malaysia, who promoted the development of the Malaysian film industry. Director Zhou Qingyuan, and French-Vietnamese director Chen Yingxiong who brought Vietnamese films to the international stage.

The combination of various reasons has caused the recovery and even rise of the film industry in the entire Southeast Asian country.

With a thousand words and ten thousand words, Yang Cheng is willing to make a layout for the Southeast Asian film market, not only to be able to land in advance, but also to grab a piece of land in advance before the six majors realize the importance, and more importantly, for the new era film industry The overseas distribution played an important supplementary role, and the investment does not need to be too large, which is also the key reason for Yang Cheng. If Yang Cheng is asked to spend the money invested in the United States in Southeast Asia, he must be a million people unwilling.

After arguing with Donna Langde, it was Yang Cheng's words that played a decisive role in the end. Tangna also agreed with Yang Cheng's strategic suggestion. Taking a stake in Cinemark and developing the Southeast Asian market will become the most important thing for New Era Films in addition to filming. important work.

. . . . . .

After coming out of the company, before getting into the car, Yang Cheng saw Andrew who was rushing over. He saw his round black face was covered with frost, and Yang Cheng's heart skipped a beat. Is something really going to happen?

He sent Andrew to investigate the cause of the conflict between Hansen and Cruise Moore, and he rushed here at this moment, and there must be a result.

He waved his hand to signal for Andrew to talk in the car, opened the back door of the Escalade casually, and asked the bodyguard and driver to stand guard outside the car. After Andrew closed the door, he asked urgently, "It seems that the result is not good?"

Andrew gritted his teeth, as if his anger still persisted, "That traitor, Cruise, sold out the boss's itinerary for hundreds of thousands of debts~"

Yang Cheng got angry immediately, and cursed, "fuck~"

Apart from this word, he really couldn't find the words to vent the anger in his heart, because his face became grim because of the anger, "Where's that damn bastard? And Hansen? What does he mean? Are you going to hide it completely?"

Maybe it was because Yang Cheng was more angry, Andrew seemed to be less angry, scratching his head, "Cruise was locked up by Hansen, I talked to Hansen before I came, and his original intention was to let Cruise voluntarily turned himself in to mitigate the crime and let the boss spare his life, but Cruise disagreed and even wanted to run away, so that even with Hansen around, Cruise didn't want to turn against his benefactor, so he froze there for a while , but even without me to investigate, I believe Hansen will tell the whole thing in the end."

His relationship with Hansen is closer than that of Hansen and Cruise Moore, so it is reasonable to plead for Hansen. It was his fault that his heart softened and he cared too much about the friendship of comrades-in-arms and brothers in the past, but there is no doubt about his sincerity towards Yang Cheng.

But that Cruise Moor, Yang Cheng didn't intend to keep him, a dog can't change eating shit, once betrayed by a traitor, there will definitely be a second time, and this time he hurt himself so badly, he wouldn't be able to kill him Too much, but Hansen still has to worry about his face.

He knocked on the door handle with his fingers, and pondered for a moment, "Where is the person locked up? I have to ask in person to make a decision."

He had to figure out the whole incident before deciding whether to sentence Cruz Moore to death.

Andrew didn't dare to say more after hearing the words, so he quickly got out of the car to the driver's seat, gave orders to the guards outside, drove Yang Cheng's car back to the manor, and then drove the car himself. The low-key black Escalade galloped steadily to the south .

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