Chapter 752 Strategic Loss?
?Yang Cheng's silence made Liu Dong calm down even more. He didn't know what was going on. There is an unspeakable temperament in Cheng, which is noble but not proud, which makes people unconsciously convinced and even surrendered.
It is precisely because of this unique temperament that Liu Dong is willing to take a gamble, believing that Yang Cheng's entry can solve Jingdong's current embarrassing situation.
For this reason, he explained, "Mr. Yang, regardless of Wall Street's profit-only theory, I have a comprehensive plan for Jingdong's future. It is not difficult for those who are interested to find out why Jingdong has been losing money but there are still people willing to invest? Because I want It's easy to make a profit.
In fact, the current loss of Jingdong can be regarded as a strategic loss. Jingdong is profitable, but the investment is also large. With the large capital investment, it seems that Jingdong is losing money.
But the development strategy I plan for Jingdong is to develop the scale, and the development speed must keep up with the times.
This kind of behavior is feasible in the eyes of Wall Street and investors, and they also recognize this kind of behavior. In the current social competition, if you keep standing still or develop slowly, it may mean being surpassed by others, but they Impatient to wait.
But I don’t want to make a one-shot deal. At my current age, it’s hard to stand the test of a comeback, so I can’t fail. I must make Jingdong bigger and stronger, so that even if I fail, someone will pay for me Only then will I be truly successful, and only then will I really focus on profitability and returns to shareholders.
I once said this sentence to the management: I would rather lose money than stand still.
For this reason, Jingdong has always insisted on increasing investment in books, clothing and other fields until it occupies a certain market share, and these investments have caused Jingdong to be unable to achieve profitability.
Of course, Jingdong Logistics, which has always been regarded as a gold-absorbing monster by the outside world, has also invested a lot of money. In my opinion, Jingdong needs to continue to spend part of its annual profits on logistics, and only to expand the logistics sector , in order to occupy an absolute advantage in the competition between Jingdong and Ali, and now the competition of e-commerce platforms is even greater. new test.
With the continuous development of Jingdong Logistics, Jingdong is bound to be able to gain a larger market share in such a competitive environment, so it will be a matter of time before it becomes profitable.
Don't forget, Jingdong is not profitable. In fact, the most affected person is neither investors nor employees, but myself. Although I have a lot of money now, everyone knows that it is wealth on paper, and I also Have cashed out many times to improve my life, but more of my private money goes to charities, which takes up almost half of my private funds, so don't worry I won't make a profit, it will come one day.
Before that, I need to continue to add bricks and tiles to Jingdong. If Mr. Yang can join, he will become an indispensable pillar of Jingdong's tall building. "
At this moment, Liu Dong also found a passion for speech similar to that of Zizton. The surging rhetoric even attracted the attention of the two women in the distance. The classic watchful eyes of milk tea reappeared, and the affectionate gaze was full of admiration and love.
Yang Cheng glanced at this classic picture, and couldn't help feeling that the inertia of this world is so strong, but no matter how nice and tempting Liu Dong said, he couldn't reverse the fact that he couldn't make a profit. It wasn't that he was obsessed with money, but that the world was too realistic , Unless one day country Z replaces the United States as the new world hegemon, and Wall Street ceases to exist, then Jingdong will have more confidence to face cold-blooded investors.
But obviously, now is not the time. Jingdong needs Wall Street’s long-term holdings to stabilize the stock price. Only when the stock price is stable, Jingdong will not collapse.
It is even more necessary to have a strong backup like Yang Cheng to stop the bleeding in time,
Even blood transfusions for it, so that it is possible to survive this crisis.
Yang Cheng pinched his brows. Although he was still unwilling to invest in Jingdong with cash, he had no better way to find a strong alliance with Jingdong; secondly, for Liu Dong's sincerity, he I really can't bear to refuse.
He sighed and asked, "Do you want to issue new shares? Or directly acquire the shares held by one of your current shareholders?"
Liu Dong was overjoyed, Yang Cheng's words were equivalent to agreeing to buy shares, so much talk was not in vain, and he quickly came up with a prepared plan. Originally, this plan was to be submitted to a Wall Street investment bank, but now there is a better choice. Naturally, he would not hesitate, "A fund company from Polar Bear that invested in Jingdong in the early stage recently intends to sell about 5% of the shares to cash out. With the terms signed at that time, Jingdong Group has the priority to repurchase.
It’s just that the current working capital of the group is used for the construction of logistics warehouses, and there is not much cash to repurchase for a while, and the repurchase of these shares will not have a positive impact on stopping the decline in stock prices or controlling the company. If Mr. Yang can Acceptance is undoubtedly a happy situation for all. "
Yang Cheng hummed, and quickly calculated how much money it would take to acquire the 5% in his mind. According to Jingdong's continued downward stock price, the 5% is worth about 1.5 billion US dollars, a huge sum of money.
However, he suddenly frowned, and asked in confusion, "If I buy the 5%, Jingdong will still face the problem of tight funds, right?"
Liu Dong smiled, and the mandarin with a suqian accent became more and more magical the more he heard it, "Mr. Yang, don't worry, I reached a preliminary agreement with Teng Xun's Mr. Ma before I came. Giving up the condition of expanding the share in the e-commerce field and increasing the shareholding in Jingdong, I am going to issue new shares to complete this transaction.”
Yang Cheng nodded thoughtfully. Teng Xun's capital injection is enough to meet Jingdong's demand for cash. In addition, if he owns a share, it will have a certain stimulating effect on the stock price. I have to say that Liu Dong is going to fight this Two cards, but very powerful.
The $1.5 billion in Four-Dimensional Space is not impossible, but if it is invested in the name of Four-Dimensional Space, the effect will be much weakened. It is better to acquire the shares of Polar Bear Fund in the name of New Era Media, which will have greater influence.
Moreover, the C round of financing of New Era Media is about to start, and there will be a large amount of capital inflow. I am worried about where to spend it, and investing part of it in Jingdong may not be an option.
It's just that Yang Cheng has to think of a reason to convince the board of directors. After all, with the end of the new round of financing, his shares are bound to be greatly diluted. The board of directors, which was only in form before, will play its due role .
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