Chapter 16 LV Building

Anthony Arnault, the eldest son of Bernard Arnault, the founder, major shareholder and CEO of lvmh, is also the first heir to the richest family in France. He is the crown prince of the world's number one luxury goods group. If you think about it, Yang Cheng is at most an A product.

Sometimes, status is really a difficult thing to describe. For Michael Polk, an actual migrant worker, Yang Cheng, as Liu Yun's son, is naturally a 'royal member', not to mention that Yuanshan Capital is standing behind him. This behemoth, the proper expression of respect is also respect for the status of the Yang family.

Similarly, Anthony's father, Bernard Arnott's personal wealth is similar to all the assets of Yuanshan Capital, and they are the overlords of one side of the field, and the Yang family's influence in this area is much less.

Naturally, Yang Cheng at this time has become the Michael Polk just now. He won't be flattering, but he must be respected, and the other party is older than him.

"Anthony, so you are also in the Shanghai stock market?" Yang Cheng greeted him with a smile. He is also a guy who enjoys it. He often travels around the world on a super yacht. The two still have some common interests in this regard. Yang Orange still remembers attending a yacht party hosted by Anthony, and it was a good time.

Anthony was also a little surprised. He didn't expect to meet Yang Cheng, the little brother, and hugged Yang Cheng, "Jason, wow, you're here too? I remember the last time we met or was it in Las Vegas? "

"That's right, I still remember that you guy won $500,000 from me." Yang Cheng punched Anthony with a pretense of displeasure.

Seeing the young man who had greeted him just now, all the stars in the audience chatted with the lvmh prince, and raised the importance of Yang Cheng by several levels.

Anthony spread his hands, "You know, I'm a good poker player." His English pronunciation was soft and soft with the French, which sounded beautiful and pleasant.

Even if the two are the most important guests present today, they cannot always occupy the center position. Anthony waved his hand to signal Michael Polk to go to work. From this, it can be seen that the status of the new LV CEO is very different from that of Yves.

"By the way, why did you come to the Shanghai market? Shouldn't you be busy traveling the world with your supermodel fiancee?" Yang Cheng took two glasses of new wine from the waiter and handed Anthony a glass.

"Thank you..." Anthony took the glass to thank him, took a sip, nodded with satisfaction, and knew it was their family's red wine as soon as he drank it.

"It's a coincidence, this time, it really has something to do with you. You know that a few years ago, my father, Mr. Macau's gambling king, built the LV Building together in Shanghai..."

Yang Cheng nodded, "I know, it's the Boot Building. To be honest, the design of that building is really..."

Anthony obviously understood Yang Cheng's words and raised his glass in understanding, "Haha, I actually think so too, who knows how big the brains of those hellish architects are.

Seriously, my father is going to sell 50% of the equity of this building. I am here this time to get in touch with your representatives from Yuanshan, to discuss my intentions, and the price is easy to say. Why don't I invite you to my yacht, play and talk, by the way, are you coming out of love and preparing to take over the group? "

Yang Cheng smiled wryly, his own scandal has been spread all over the circle, and no one really knows it, and no one speaks ill of him, but praises him for his dedication.

"I'm thinking about it. It's still early to take over the group. I still want to learn from you, enjoy life while I'm young, and build a super yacht to travel around the world with beauties."

Anthony seems to appreciate this attitude towards life, "It should have been this way, I am an expert when it comes to yachts, do you want me to recommend one for you?"

Yang Cheng does have plans to buy a yacht, but unfortunately, he is nervous, so he is not in a hurry for the time being, so he can only shirk.

"Okay, but don't worry about it in advance, let's talk about the LV Building."

"Yes, look at me, what do you think?"

Yang Cheng searched for relevant information in his mind. In fact, the lv building was just a joke. Because the investor has the lvmh group, the real name of the boot building should be Shangjia Center, located at No. 99 Xianxia Road.

In 2007, the gambling king Ho Hongyan and LVMH Group invested in the land at No. 99 Xianxia Road through their subsidiary Australasian Entertainment China Group Co., Ltd. and L Real Estate Real Estate Company respectively.

Subsequently, the two sides invested 500 million US dollars (about 3.1 billion yuan) to build this building, which looks like a "boot", with a total construction area of ​​140,000 square meters, 28 floors on the ground and 4 floors underground, of which 47,000 square meters are over Grade A office building, 49,000 square meters of commercial facilities, and the rest are for supporting facilities.

"What price do you offer?" Yang Cheng asked bluntly. This kind of commercial real estate is not difficult to pay back, and it is located in the Shanghai stock market. As long as he does not kill himself and manages it properly, the profit rate is not high but guaranteed, but the capital is recovered. The cycle is too long, which is also the fundamental reason why lvmh Group wants to sell equity. After all, their main business is not real estate.

"5 billion, rmb." Anthony stretched out a slap.

Yang Cheng immediately shook his head, "Impossible, no one will take over at this price."

"Hey, jason, don't be in a hurry to refuse. If you are interested, you can send a team over here. You can't negotiate a multi-billion deal here."

"Alright, but I definitely won't agree to this price." Yang Cheng's tone was firm.

Anthony's expression became much more serious, "Then what is the price in your heart?"

"3.5 billion." Yang Cheng showed no mercy and saved 1.5 billion directly.

Anthony laughed angrily, "Jason, I don't know what to say. In your words, it's impossible."

Yang Cheng also shook his head indifferently. Obviously, the first contact between the two ended in failure.

Of course, business is business, and this will not affect the two of them having fun.

In the next charity auction, Yang Cheng bought a picture of Zhang Daqian at a price of 350,000 US dollars, which was slightly higher than the market price, but it was not a loss. It is a charity auction, and the most important thing is love.

After the reception, Yang Cheng and Fan Bingbing took a night tour of the Huangpu River, and then. . .

It's a pity that the other party went straight to the airport, and the schedule was very busy. Regarding Yang Cheng's careful thoughts, Fan Bingbing's eyes were all adults. She didn't mind what happened to Yang Cheng. After all, she was with Yang Cheng. A ship, her future in the international fashion circle will be completely opened.

Her rival International Chapter is the best example. She relied on a Jewish rich man to open up Hollywood's popularity in one fell swoop. Unfortunately, this relationship ended in a dead end. It is rumored that the International Chapter may have exposed the fact that Vivi is a fake rich man. Whether it is really only the parties themselves know.

Yang Cheng has some understanding. As far as he knows, that vivi is indeed an individual shareholder of Time Warner. He holds a position on the board of directors and participates in the operation of Time Warner. hands and the like.

Most of his assets are inherited. In addition to his Jewish identity, he has a good relationship with Wall Street and Hollywood bigwigs. He has also participated in some small Hollywood companies. It is worthless and not worth mentioning, but this man He has an extremely withdrawn personality. He has lived in Manhattan for more than 10 years, still has a strong Hebrew accent, and seldom has much contact with other ethnic groups.

Therefore, the International Chapter is not actually deceived, it is considered as getting what they need.

Late at night, in the Linjiang suite, Yang Cheng was wearing pajamas, wiping his wet hair with a bath towel, while holding the phone, "Dad, what do you think, 5 billion, they really dare to shout."

"I read the information of Shangjia Center, the average rent of office buildings is 8 yuan/square meter/day, and the average rent of shopping malls is 9 yuan/square meter/day.

Moreover, in Plaza 66, which is determined to challenge, the rent of the first floor is 95-100 yuan/square meter/day, and the average rent of office buildings is 10-11 yuan/square meter/day.

This price is unreasonable for its geographical location. Hongqiao is not a traditional shopping area for high-end commodities. The formation of a business district takes time to cultivate, but at present, the high-end business districts in Shanghai are still dominated by the Bund and Nanjing Road.

Also, although there are some high-end residential communities around Shangjia Center, it is difficult for these high-end customer groups to bring much business to Shangjia Center luxury stores, because these people can often go abroad and do not need to buy luxury goods with such a big price difference in China .

On the contrary, you can see that those high-end boutique supermarkets that improve the quality of daily life have a lot to do. After all, many people are now beginning to pay attention to the quality of life.

The most important thing is that despite the large number of big brands, the stores of the brands in Shangjia Center are not the first stores or flagship stores in the Shanghai market, and lack scarcity. For example, the store opened by LV in Shangjia Center is already its own in the Shanghai market. The fourth store is completely unattractive to customers.

I don't know who made this stupid decision. Fortunately, it's not your mother. Otherwise, my old face will have no place to put it. The person who proposed this project is estimated to be an idiot who sees money, not to mention 5 billion, 3.5 billion I feel bad. "

Originally, Yang Cheng listened to Yang Sen's analysis seriously. With experience, he felt that Dad's analysis was very reasonable. Who knew that there would be a rant at the end, and he responded with a wry smile, "Hey, Dad, what you said is okay. Don't let Bernard hear it, or he'll have to fight you in Paris."

Yang Sen raised his voice in disbelief, "Isn't it? This is Bernard Arnott's idea? What did he think, instead of selling the package instead of selling the building? Isn't this nonsense?"

That's why Yang Sen has the confidence to criticize the luxury king, Yang Cheng didn't even dare to think about it.

Quickly change the subject, "Okay, dad, then give me an instruction, do we want this equity? If so, what is the psychological price."

On the other end of the phone, Yang Sen pondered, "You can figure it out yourself, it's not a loss to buy it, but the management rights must be in our own hands, it doesn't matter if we don't buy it, as for the price... It's not more than 600 million US dollars. , it's not worth it any more, we use this money to go to Columbia to bet on diamond mines, and we earn more than his broken building."