Chapter 982 Transformation

"What's the matter?" Gao Han looked at Armando Marcos strangely, wondering what important thing he had forgotten.

The general manager of Chinatown smiled and reminded him, "Reform of broadcasting rights distribution."

This sentence made Gao Han suddenly realize it.

As early as 2010, many mid- and lower-level teams, led by the Spanish Professional Football League, launched an attack together, forcing the Spanish Football Association, Real Madrid and Barcelona to compromise. The two sides reached an agreement and re-signed a La Liga broadcasting rights distribution reform plan.

This plan will adopt the Premier League distribution model, bundle the broadcasting rights of the entire La Liga and auction them in a unified manner.

Since the broadcasting contract between Real Madrid and Barcelona still had three years to run at the time, the two sides reached an agreement that this new reform plan would be implemented from 2013.

And now it is 2012.

Tebas, who was then the vice chairman of the Professional League and promoted the passage of the broadcasting rights reform plan and received strong support from the government, has now replaced Jose Luis as the chairman of the Professional League, and the reform plan is Tebas' greatest political achievement.

Chinatown was just a newly promoted team in La Liga, but now Chinatown has become a new force in La Liga that cannot be underestimated. The club's general manager Armando Marcos has received a lot of support within the professional league.

"Tebas has been committed to the operation of broadcasting rights in the past three years. At present, a plan has been basically drawn up to integrate the current La Liga broadcasting rights and package them into three packages. The first package is the game of Real Madrid or Barcelona in each round of La Liga. The second package is the broadcasting rights of the remaining eight games after deducting the game in the first package and a free live broadcast game. The third package is the broadcasting rights in public places, mainly bars."

"The most popular and valuable one is undoubtedly the second package, but the first and third packages are also very advantageous. At present, they have attracted the attention of many companies including Sky TV, Telefonica, Spanish Video Company under the Spanish state-owned enterprise, and Bein TV of the Middle East consortium."

Gao Han and others were also very excited.

The Spanish Professional Football League is different from the Spanish Football Association. The former is more market-oriented and has stronger business operation capabilities. Tebas is also an ambitious person who wants to do something and takes the Premier League CEO Scudmore as his target. In addition, the La Liga has gradually become stronger in recent years, and the broadcasting rights are definitely hot.

"According to the regulations of Spain and the European Union, the current first broadcasting contract is for three years, but the annual broadcasting fee will definitely be higher than it is now, and it is expected to be as high as 1 billion, which is two-thirds higher than it is now."

Gao Han couldn't help laughing when he heard it, "Then what do you think, if the team ranks in the top four of the league, how much can it improve from now?"

Everyone also looked at Armando Marcos with interest, and the latter smiled.

"We are only about 20 million euros now, but if the broadcasting rights are reformed, according to the new distribution plan, we can at least get 60 million euros. Of course, this is on the premise of keeping the fourth place in the league, and the relegated teams in La Liga will also double from the current 15 million."

Everyone was shocked when they heard it, 60 million euros? It has increased by 40 million euros.

More importantly, the income of the relegated teams in La Liga will also increase dramatically. This distribution plan for the reform of broadcasting rights will really benefit La Liga.

"What about Real Madrid and Barcelona?" Gao Han asked with concern.

"If they continue to stay in the top two of the league, they will basically maintain their current income."

This also explains why the two giants did not object, at least they did not directly lose their interests.

Of course, if they abandon other La Liga teams and talk to the TV station themselves, they will definitely get more.

But there is no way, La Liga can no longer let the two giants dominate as before.

The auction of broadcasting rights will be officially launched in the next six months, and this income will start from the 2013-2014 season, but with this future expectation, Gao Han is more confident in the plan to adjust the club's goals.

"Well, Armando, you immediately organize people and draft a plan for me as soon as possible. Our goal this summer is to do our best to ensure the stability of the team lineup."

Gao Han's words can be regarded as setting the tone for Chinatown's business strategy for the next year.

The league must still aim to stay in the top four, and the Champions League must continue to strive for good results. As for the King's Cup, this cup competition is a bit useless and Chinatown does not take it very seriously.

Judging from the current situation, the challenges of the Champions League are not small, but Chinatown may not be without the strength to qualify from the group. In La Liga, Chinatown will inevitably be challenged by teams such as Valencia and Sevilla, and this goal is not easy.

As for going further, it is very difficult for the time being.

Real Madrid and Barcelona are not to be mentioned, and Atletico Madrid's overall strength is also superior.

Torres, Villa, Navas, Carvalho, Ramos, Marchena, Pablo Ibanez, Schneiderlin, Gabi, Mario Suarez, Juanfran, Felipe, Oblak, plus head coach Simeone, Atletico Madrid has good overall strength, and the lineup is more mature and stable than Chinatown. As long as they don't make mistakes in a short period of time, it will be difficult for Chinatown to surpass.

What's more, after several years of accumulation, Atletico Madrid is now confident and rich. They poached Schneiderlin before, and now they are targeting Chinatown. Herrera wants to strengthen the midfield, and Godin is because the veteran Carvalho is going to retire.

In summary, the most practical goal of Chinatown is still the top four in the league.

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After negotiating the transfer matters this summer, Gao Han and a group of core executives of the club talked about other things.

In addition to the players being poached, head coach Pochettino is also facing poaching.

Previously, Manchester United coach Ferguson publicly accepted an interview with the media and said that he believed Pochettino was the best candidate to succeed him.

In fact, this is not surprising at all, because Pochettino's team is full of passion and has performed very well. It has won the fourth place in La Liga for two consecutive seasons, and last season it reached the Champions League semi-finals and the King's Cup final, which is enough to prove that Pochettino has completed the transformation and is becoming mature.

Ferguson's Manchester United defeated Bayern Munich to win the championship last season. Retirement has been put back on Manchester United's schedule. After Ferguson retires, who will take over has become a big problem that troubles the Red Devils Manchester United.

In the Manchester United team, Mkhitaryan in the midfield and Alderweireld in the back line are both Pochettino's players, which makes it easier for Pochettino to take over Manchester United.

In addition to Manchester United, Chelsea also extended an olive branch to Pochettino.

The Blues were originally most optimistic about Guardiola, who had just resigned from Barcelona. Abramovich even invited Guardiola through an intermediary, hoping to meet him, but Guardiola didn't even want to see him, which forced Abramovich to settle for the second best and set his sights on the young coach Pochettino.

It can be said that after several seasons of excellent coaching in Chinatown, Pochettino has received the favor of many top teams, and leaving Chinatown is no longer an impossible option.

After all, in Chinatown, he had to endure the embarrassing situation of the club selling several core players every year, which is basically impossible in top teams.

Technical director Cantarero has also made full preparations for this. The club will do its best to retain Pochettino, but if it fails, the team will urgently start the coaching mechanism, and Cantarero already has a suitable candidate.

In addition to the club's competitive affairs, Gao Han is also concerned about the investment attraction of the new stadium and this year's Chinatown Youth Invitational Tournament. The former is related to the long-term development of the club, and the latter is related to Chinese players going abroad, so he has to care about it.

According to Armando Marcos, the investment attraction has been done very well. Currently, negotiations are underway with a number of well-known Chinese companies, and they have basically reached an agreement to take the new Chinatown stadium as the core and strive to build the southern suburbs into a gathering place for Chinese tourists to travel to Spain.

As for the second Chinatown Youth Invitational Tournament, it will be held in July. The teenagers of BJ Chinatown will come to Madrid in mid-June and conduct a one-month training and competition in Europe.

Since the first invitational tournament attracted considerable attention in both China and Europe, the second tournament also attracted many sponsors. The club even set up a special group to organize it, and the competition will be held after the end of the European Cup in early July.

The seven teams invited this time are all from the famous youth training camps in Europe. Their strength is still extraordinary, and the value of competition and training is still very high.

Gao Han attaches great importance to this event. He personally presided over the first event held in BJ last year, and the second event held in Madrid this year. He personally asked about everything from accommodation to training to warm-up matches and finally the competition. Technical director Cantarero also knew Gao Han's importance, so he personally checked everything.

Armando Marcos also attaches great importance to this event. This event may not have much influence in European football, after all, it is only a youth team event, but it has caused a great response in China. This year, it will go to Europe. Many Chinese media are paying close attention to it and will send representatives to interview the team and pay close attention to the performance of the BJ Chinatown Youth Team.

This event can greatly enhance the influence of Chinatown in China, and it also has an immeasurable role in the brand promotion and commercial value enhancement of Chinatown. Therefore, everyone from Armando Marcos to the club attaches great importance to it.

Gao Han is still assured of the ability of Armando Marcos and others to do things. His only regret is that he has never made progress in the landing of Chinese players in Chinatown.

However, Gao Han also knew that this kind of thing could not be rushed and could not be solved in a short time.

After the high-level meeting, Gao Han called Armando Marcos and Cantarero to the office, and the three giants held another meeting, mainly to understand the progress of the invitational tournament and the club's summer transfer matters.

When they finished the meeting, it was almost noon.

At this time, Gao Han suddenly received a call from Guardiola.

The famous European coach who had just retired from Barcelona seemed to be in a good mood and said he wanted to treat Gao Han to a meal.