Chapter 694 Real Estate Classics on a Whim (Seeking a Monthly Ticket)

Cui Zhensheng frowned and stared at Wei Sheng at the moment, and smiled with interest, "Oh? Then tell me, what do you think?"

I have to say that this little girl just said a word on the idea. The long sales cycle does lead to too many uncontrollable risks, and the new building is eager to recover the cost, which is also the biggest problem now.

"Chairman!" Tan Gaoming frowned in disapproval.

Wei Sheng didn't take this old man too seriously. If it was a big mature company in the industry, or a well-known company in the market, it would be impossible to reprimand his subordinates for this problem, and 80% of them would have just entered the industry, or There is no known company in the industry.

She also took the lollipop out of her mouth casually, rolled up her sleeves, and tapped Tan Gaoming, "If I were your boss, I would have fired you right now. It's okay to do anything like you. A temporary increase in sales performance, but have you considered the negative impact at the same time? For example, reducing the brand image of the building, increasing the sensitivity of buyers to the price of the building, and causing the company to focus on short-term economic benefits?”

Tan Gaoming was seriously criticized by a girl's film, and his face was black with anger, "What we want now is short-term economic benefits."

"But have you done it?" Wei Sheng turned his head impatiently, "This short-term benefit is what your company wants, but you don't need to let consumers see it by asking for sales. It is very difficult to establish a brand image. If you want to reduce it, you only need an employee like you to come up with a bad idea."

Tan Gaoming almost didn't hold his breath.

But in front of the chairman, he could only clench his fists and stare at the girl in front of him.

Wei Sheng continued, "A real estate sales cycle of up to 2 or 3 years is an inevitable process. Although your chairman ordered the cost to be recovered as soon as possible, all you have to do is to come up with a detailed and feasible sales process control plan in this process. , in order to shorten it as much as possible on the basis of this necessary process, and the price must not be to reduce the brand image. You let the people become more sensitive to the price while enjoying the sweetness, and they are more reluctant to pay but to shop around. , the result will only get worse and worse, don't you think?"

"One of the important factors affecting the sales process is sales promotion, which is the most widely used sword in Western marketing methods to compete for the market and increase sales. In a narrow sense, it refers to various activities that support sales. Broadly speaking, it refers to various activities that support sales. In other words, it is for the purpose of creating consumer needs or desires, and I suggest that you start from this perspective to engage in activities that are regulated enough to raise your brand image.”

Wei Sheng saw that Fang Cui Yongzhen and others had been going upstairs for a while, then threw the lollipop into his mouth and stood up to leave.

But Cui Zhensheng was listening with interest. Seeing where she was going, he was willing to let it go. He raised his hand and greeted, "Tell me about a promotion that can raise the brand image?"

Wei Sheng looked back at him, smiled and said, "For example, you can develop a 'risk-free investment' promotion method. As long as the buyer pays the house price in full, then when the house is delivered for use, if the buyer requests If you check out, you can check out without explaining any reason and immediately refund the room payment in one time, and give 20% of the risk compensation."

Cui Zhensheng was stunned for a moment, then asked with frown, "But the compensation paid to the check-out person is higher than the bank interest?"

Wei Sheng shook his head, "If you do this, your company will be able to recover the investment very early, which is conducive to capital turnover. Even after the house is built, those who check out will be paid a higher compensation than the bank's interest. , but in general, it is still cost-effective. Because many high-end commercial houses are not sold until they are completed, a large number of vacant commercial houses will make the developer's funds mired in the quagmire. Your own situation will be further finalized.”

There are really too many ways to promote, especially in later generations, but most real estate developers are still conducting so-called non-regulation and non-control selling methods that only seek short-term benefits. Once the number of competitors increases, it becomes more and more difficult.

Wei Sheng is not afraid to mention that the other party will cause competitors to enter the capital market in the future. In fact, this method has been used in the latest commercial building in the south, and it has not been more than a week, and the effect is quite good.

Once the effect is obvious, I believe that many real estate developers will follow suit. Besides, she knows how big the capital market will be from later generations, and she is sure to be the first to eat meat.

Wei Sheng took the items he bought from the hardware store in his hand, turned the lollipop and walked into the door of his unit.

Cui Zhensheng wanted to stop her and say something, but he was stunned when he saw Wei Sheng entering the door of his unit.

Tan Gaoming was pondering what Wei Sheng just said, and he couldn't help frowning, "Chairman, this is a good direction of thinking..."

"Waste! Not even a child." Cui Zhensheng couldn't help snorting coldly when he saw him getting angry, and said in a deep voice, "You go back to the company first, I'll go back and think about it first, this idea... um! It's really good! "

...

At the stall where Wei Sheng went home to take a bath, Cui Zhensheng had already opened the door and hurried towards the room.

That party Cui Yongzhen was entertaining Yue Feng. Seeing his father, who has been in poor mental state recently, was very excited at the moment, he couldn't help getting up and saying, "Dad, you are..."

Cui Xian, who was sitting on the sofa and pouring water, also found it strange.

The old man smiled and said, "Our company's solution has a new idea! I'll go back and sort it out, and ask them to make an estimate at the meeting tomorrow! Judge the feasibility!"

Cui Yongzhen had a shocked expression on her face. The problem of sales has been a big concern for their family recently. Tan Gaoming just came over. She didn't have time to talk deeply because she wanted to receive Yue Feng, so the old man took Tan Gaoming downstairs for a walk. Already have a solution for a while?

She couldn't help but stop her father and asked, "Xiao Tan has a new trick?"

Cui Zhensheng snorted coldly and said, "He has some new tricks. With his tricks, I can come and be the marketing director, and I will save a salary."

Cui Yongzhen couldn't help but smile and said, "Then who are you?"

Hearing this, Cui Zhensheng shook his head in amazement, "I'm afraid you won't believe it, but I just met a little girl downstairs. Although she sounds a little arrogant, she has real material in her mind, guess what? A few words from others. He came up with a new plan for me, the specific operation has to be studied in detail, but the direction of thinking is very good, I really have to consider whether this Tan Gaoming should stay or leave."