Chapter 655: Liang Feifan Buys Beef (Part 2)
Anglas personally poured Liang Feifan a cup of tea, even though it was Lipton's tea bag. But Angolas thinks that he respects traditional Chinese culture, doesn't he? Although Lipton is a British brand.
"Mr. Liang, as you just said, your company traditionally buys Australian beef. You even mentioned that Inner Mongolia, China also produces high-quality beef. Why did you travel all the way to the United States to find us?"
Anglas very much hoped to make this deal, but he still had to test the sincerity of the other party first.
Liang Feifan blew on the surface of the tea water brewed from the Lipton black tea bag, and took a sip when the tea water was not so hot. Then he said: "The reason is very simple, because in China, the awareness of Australian Wagyu is high, but it is not that high."
"In Guangdong and the coastal areas of Jiangsu and Zhejiang, especially in cities like Shanghai. Many high-end restaurants offer so-called Dongyang Wagyu Kobe beef, Dongyang Black-haired cattle and other varieties. Because of geographical relations, Dongyang Wagyu has a high reputation in China. and awareness."
"Many consumers are willing to spend 81,000 yuan to eat Kobe beef teppanyaki or steak." Liang Feifan pushed his gold-rimmed glasses and said helplessly.
Anglas narrowed his eyes: "Wait a minute, Mr. Liang. If I remember correctly, China completely prohibits the import of Dongyang beef, right? Even if American beef entered China this time, it took a very long time. It was only agreed through government mediation and negotiation. American beef has been banned in China for 14 years. Dongyang beef should have been included in the item of complete ban on import in the first year of the 21st century, right?"
"Where did the Kobe beef served in those restaurants you mentioned come from?" Angolas looked at Liang Feifan suspiciously.
"God knows where it came from." Liang Feifei said slightly mockingly: "Maybe it was smuggled from the East. But I believe most of them are made of Australian cattle, or simply processed with Inner Mongolia cattle to pretend to be Kobe cattle." Sell. Anyway, the top-quality Inner Mongolia cattle only need to deal with the corners and corners when shaving the meat, and remove the excess.”
"Only the necessary fat and snow patterns are left. In fact, it looks no different from Kobe beef. As long as the fat is plump to a certain level, there is no difference in taste."
"However, the price of Inner Mongolia cattle is very different from that of Kobe cattle. A top-quality Kobe cattle can be sold for more than one million yuan, while a top-quality Inner Mongolia cattle can be sold for less than one-tenth of the price. But because there is no With the grading system and brand effect, the price of Inner Mongolia cattle cannot go up.”
"However, I think those who use Inner Mongolia cattle and Australian cattle to cheat are conscientious businessmen. After all, the quality of these two kinds of beef is still guaranteed. As for the smuggled Dongyang beef, it may really be Kobe beef, but the quality is God knows. The inspection and quarantine departments between the two countries have not inspected this kind of smuggled meat, and God knows what is wrong, or there is any disease. This kind of beef cattle slaughtered privately has a huge risk."
"I don't believe that all Orientals are moral models. After all, they can sell dolphin meat as whale meat to their own people. You know, dolphin meat has a terrible level of mercury. Minamata caused by excessive mercury The disease was the first in Dongyang. It harmed tens of millions of people in Dongyang, and shocked the whole of Dongyang in the 1970s."
"Those fishermen, merchants, and local officials know that dolphin meat is sold as fake whale meat, especially dolphin meat can cause Minamata disease, but they still do it anyway? I am not surprised that two Kobe cows suffering from mad cow disease were sold to China. Someone must be able to do it. After all, a Kobe cow costs more than one million yuan! For any farm in the world, this is not a small amount. It’s a loss. Anyway, smuggled meat doesn’t need to be inspected and quarantined, and there are still a lot of people in China who are craving Kobe beef.” Liang Feifan looked completely disgusted with Dongyang.
Liang Feifan's eloquent talk caught Anglas' attention, and Anglas felt that this Chinese person should have no major problems and should do business with sincerity. And he also showed many qualities of a Chinese businessman.
"As for Australian beef, as I said before. Its awareness is not high enough. The important point is that the brand has been ruined. Now there are a lot of frozen Australian and New Zealand beef in supermarkets in big cities in China. The price is often It only costs 15-25 yuan/500 grams. The price of beef produced locally in China is higher than this price, so too much Australian beef is made at the low end, which damages its image at the high end.”
"Inner Mongolia cattle is still an old problem. There is no grading system in China. Chinese people don't think China can produce high-end beef, especially the urban elite white-collar workers in the big cities of Beijing, Shanghai, Guangzhou and Shenzhen. Most of them are pursuing life in developed countries. Determined Everything in developed countries is good. Just to tell a joke, Mercedes-Benz’s SMART model is positioned as a scooter in the United States and Europe, and its positioning is similar to China’s BYD F0.”
"But BYD F0 can be bought in China for more than 30,000 yuan, but Mercedes-Benz's SMART costs more than 100,000 yuan. Although the driving experience of SMART is no different from BYD F0, it may be even worse. After all, BYD will at least not Plastic is used to make the fenders of the car, and the connection method is the torx screws used to fix the easel, which can be removed with a five-dollar torx screwdriver. Only BYD is still made of steel, and it also uses Soldering and riveting techniques."
"And this kind of cheap car for low-income people in Europe, old-age scooters. In China, it has been blown as a symbol of high-quality life for urban elite white-collar workers, and it is selling well. And the customers that my steakhouse targets are also The main reason is this group! People who can spend hundreds of thousands of dollars to buy a SMART car will also be willing to spend hundreds of thousands of dollars to eat the first-class beef freshly imported from American pastures by air!"
Liang Feifei said to Anglas so nakedly: "The ban on American cattle has just been lifted in China. They are still high-end products. This is the time to establish a brand. The cooperation between Anglas Ranch and me will be the best choice .I have more than 300 steakhouses in Beijing, Shanghai, Guangzhou and Shenzhen. I used to focus on Australian beef. Now I think the beef from Anlas Ranch is very suitable for enhancing the brand image. It is a good thing for you and me!"
"There is a saying in China that if you have money but don't make money, you are a bastard." Liang Feifei looked into Anglass's eyes and said, "So, Mr. Anglass, what do you think?"
Angolas originally planned to expand the Chinese market, and this time Liang Feifei's trip to the United States was like sending pillows when he was dozing off. Is there anything to consider and reject?
In general, Angolas has no reason to reject Liang Feifei. He needs a powerful Chinese businessman to help him develop the market in China. Even if Liang Feifan wanted to push down the price of his beef, Angolas could bear it.
Because this is a long-term investment and plan, we cannot fall out because of a small profit.
After the two had roughly discussed their cooperation intentions, Liang Feifan made another request: "Mr. Angolas, I heard that your company is able to stand out from the crowd because it has found a few extraordinary breeding cattle. Can you show me?" for a while?"
As he spoke, a smile appeared on the corner of Liang Feifan's mouth.