609 Chapter 609: Consumption Trap

Today, the Tianping Chamber of Commerce has begun to promote new consumption concepts throughout the Kingdom of Cleveland.

Jason was amazed as soon as this consumption concept was brought up by Aslan.

The Tianping Chamber of Commerce has now created various brands under its name. Under the promotion of the Tianping Chamber of Commerce, these brands have begun to take root in the hearts of the people. Unknowingly, Aslan has distorted the values ​​of contemporary aristocrats with this new consumerism.

The background of the establishment of new consumerism and the root of the existence of consumerism. It was built on a foundation of inequality.

This situation is most obvious in Merlot City. Every time a limited-edition product is sold, there will be a frantic rush from merchants from all over the world.

Arturia went shopping with Meria hand in hand, but was stimulated by the scene in front of her, and she couldn't wait to tell Aslan as soon as she returned to New Merlot Castle.

"My husband recently heard that Chanel has released another limited-edition perfume, and many businessmen are fighting over it."

Aslan couldn't help laughing, and asked back.

"Do you know why?"

Meriya asked doubtfully, "Rare is the most expensive thing?"

"No, that's just a marketing tool. If it was really that precious, I wouldn't offer it as a low-priced special." Aslan shook his head.

"Marketing method?" Meriya looked at Artoria suspiciously.

Arturia shook her head blankly, indicating that she didn't know either.

"To put it simply, after spending a huge amount of marketing costs on the same product, various values ​​are attached to it. This product is artificially added with a scarce attribute. Through its price And the difficulty of obtaining a channel to show its preciousness."

"The same product is affordable for everyone and everyone has it in their hands, so how can it give people a sense of superiority? So the face of the new consumerism is very hypocritical, pure and noble appearance down, subtly masking the unequal spacing."

Meriya couldn't help but fell into deep thought after hearing this.

After Nuomili served black tea to several people, she also sat aside and raised it quietly.

I don't know why, but Nomiri just likes to watch Aslan talk. Although she doesn't understand many things, she just likes to listen.

"For the TL shoe store under the name of Tianping Trading Company, a person bought a pair of TL high heels. These shoes are limited edition and very expensive. Ordinary people can't afford them. It will make people look superior when wearing them. If you are influenced by this and you also pursue TL shoes, it means that you have unconsciously and passively accepted the ideas I created."

"The same shoes, if it is for the comfort of wearing, then the price itself will not have a big difference. The reason why the price is so different is because you also value the value attached to it. For example, TL's leather shoes, They are all endorsed by the most famous strongmen and ladies in the territory, and after ordinary people wear them, they can experience the feeling of the upper class just like them."

When Aslan said this, Artoria's eyes lit up, and she probably understood a little bit.

Meriya said with a serious face: "My lord! You proposed that consumerism blurs the boundaries between classes, but the class itself has not changed in the slightest because of this expensive luxury."

Aslan nodded very satisfied, he just likes to talk to smart people.

"Because of people's pursuit of social status, we have us. We take things that cost dozens of silver coins and sell them to ordinary people at dozens of times the price. And the ideas of many people are also particularly absurd. Like the nobles, I am a nobleman myself, and I feel that as long as I do what the advertisement says, I can break through the class boundaries and leap to the top, but in fact this is just a trick I set up." Aslan finished speaking, He picked up and pointed to the radio next to him.

"Everyone is used to listening to the radio now! A lot of wealthy families are starting to buy radios, and I don't even lose money on it. Do you know why?"

"Information, let the public receive more information." Meiriya replied.

"That's right, let the public know more information, and at the same time start to act for my star-making plan. Now the people of Mellow City and many main cities have begun to live a prosperous life, so I started to live a good life for these. The people who live provide a rich spiritual life, thereby promoting the consumption concept of the people, and then creating more value for the territory." Aslan said with a smile.

Meiriya's first reaction was that Aslan was finally going to raise the butcher's knife to ordinary people.

But then she shook her head again, because she remembered a key point, ordinary people simply couldn't afford such high-end luxury goods.

The only people who can really afford luxury goods are nobles and wealthy businessmen. Aslan's real target is those wealthy businessmen and nobles.

"The latest news, Xinhuo Supermarket is holding an event, buy one get one free for many products, meat and food promotions, various preferential benefits..."

The radio suddenly interrupted an advertisement, making everything clear about Meiriya, and at the same time vaguely guessed Aslan's new policy for the territory in the future.

Encourage commercial development vigorously, and at the same time bluntly cut the flesh of businessmen, maximizing the interests of ordinary people.

Xinhuo Supermarket is the largest commercial supermarket under Aslan’s name. It mainly sells daily necessities and food for the general public. Because of Xinhuo Supermarket’s promotions from time to time, businessmen under Aslan’s rule dare not raise prices. That will usher in a double blow for Aslan and business.

Aslan is not only the lord of Merlot City, but also the largest wealthy businessman in the territory. It is said that he even set up a special development and reform executive office.

The main authority is to study and formulate economic and territorial development policies, carry out aggregate balance, and guide the macro-control department of the overall economic system reform.

In the past, many people didn't understand why Aslan set up such a department with weird functions, even Meria was no exception, but now everything is understood.

Arturia took the initiative to hold Aslan's arm and asked, "Why don't you go to that other world recently?"

Aslan said with a smile: "I just stay by your side and accompany you well."

Arturia rolled her eyes.

"Trust me!"

Meriya smiled enviously, although Artoria said so, based on what Meriya knew about Artoria, she should be very happy at this moment.

Arthur knocked three times on the door outside the living room.

"Master! Magister Yitzhak sent an envoy to see him!"

Aslan rubbed his temple helplessly, needless to say, he knew what the messenger was here for!

As the war with the Ten-Party Alliance intensified, envoys from the Kingdom of Cleveland came to visit almost every day.