Chapter 888: The Second Step Towards a Rich Family (Seeking Tickets)
This high-level meeting of Aston Villa is very important, that is, the new stadium construction plan that the club has been preparing for a long time will officially start after the end of this season, that is, two weeks later.
The well-known architectural designer Christopher Lee and his team took a year to finally come up with a design that meets Aston Villa's requirements.
For the construction of a new stadium, the club's top management is unanimously agreed.
What a great stadium can do for a club.
The first is greater impact.
A big team needs a great stadium to match, something that is ingrained in the perception of most football fans.
In today's football, Real Madrid, Bayern, Barcelona, Bayern, Manchester United, Arsenal, and both Milan have stadiums that match their identities.
To some extent, the stadium is not only a place for fans to watch the game, but also a symbol of a team.
Just as when we talk about Old Trafford, we think of Manchester United, and when we talk about Westminster, we think of Dortmund.
The form of the stadium is no less important than its actual function.
This is an upgrade sticker for the facade of the club.
Of course, this is indeed gold, the investment of real money, and the construction of a new stadium is an investment of hundreds of millions of pounds.
Of course, the new stadium can also bring greater ability to absorb money.
Bigger stadiums with more capacity mean more season tickets can be sold each season.
More ticket fees can be charged on match days; it also means that various supporting commercial facilities can bring more profits, and the club brand can be successfully realized.
Aston Villa wants to renovate and build a new stadium, which is also influenced and stimulated by Arsenal.
Taking Arsenal as an example, from Highbury to the Emirates Stadium, the capacity of the Gunners' home court has more than doubled (30,000 to 60,000).
Among them, the income from boxes and premium seats alone has already equaled Highbury's total income (30 million pounds), not to mention that there are still more than 50,000 ordinary seats left.
Some professional organizations have estimated that the annual income of the Emirates Stadium will be as high as 50 million pounds. You must know that Arsenal's tickets are very high, and this income will increase every year.
This is also the ticket revenue, and the profits brought by other catering and entertainment projects are also very considerable.
In order to prepare for the construction of the Emirates Stadium, Arsenal owed 400 million pounds, which means that even if they just sell tickets, the Gunners will be able to pay off this foreign debt within 10 years.
Arsenal executives stated that when all the debts they bear are paid off, the high revenue from ticket sales in the next few days will bring Arsenal sufficient funds, and the good days for the team to buy people are coming soon.
These are benefits and gains that can be seen.
There is another point that Fang Jue, the big boss, values most.
That is the appreciation of assets.
For ordinary people, real estate may not be able to bring cash flow support, but it will serve as an important basis for evaluating your wealth.
In the same way, the stadium is the real estate of the club, and its value evaluation is very important.
According to the ranking of the world's most valuable teams given by Forbes last month, Arsenal, which has had a poor record for many years, is ranked the same as Real Madrid, and its valuation is as high as 1.938 billion US dollars.
The reason is that the existence of the Emirates Stadium makes Arsenal particularly "valuable" in the eyes of Forbes. It is a fixed wealth of the Gunners and provides a guarantee of credibility for the club.
Let's put it this way, a good stadium plus excellent athletic performance, the effect is a high valuation.
Although the share of TV broadcasting is the bulk of its income, the ticket income on match days and the surrounding consumption of fans while watching the game can also contribute more than 20% of the club's income.
In addition to economic considerations, the attractiveness of the new stadium to local fans can allow the team to have a wider fan base in the local area.
In fact, seeing how good Arsenal's new stadium is, Chelsea have always wanted to renovate Stamford Bridge.
However, due to being in a wealthy area where every inch of land is expensive, Stamford Bridge's rebirth plan is in the foreseeable future, because Chelsea cannot afford such a high demolition fee.
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"With the urban construction department of Birmingham City, our plan has basically been approved, and only the details need to be discussed."
"The Birmingham Transport Authority is also seriously considering the supporting facilities of the stadium station after the completion of the new stadium."
The process of building Aston Villa's new stadium is also relatively smooth.
With the rise of Aston Villa, this team has become a glittering business card of Birmingham City again.
According to statistics from the Birmingham tourism department, the number of foreign tourists visiting Birmingham in the past year has increased by 11%, among which tourists from Asia, especially China, have increased by 29%. Many Chinese tourists come to the UK to play, and Birmingham has become a must-see place.
Many travel agencies in China have opened up special travel routes for visiting Birmingham and now watching Aston Villa games.
Among them, the benefits brought about by the expansion of Aston Villa's influence can be seen.
Birmingham City Council has previously voted 39 in favor and 6 against, approving Aston Villa's plan to expand a new stadium on the basis of the original site of the Villa Park stadium.
Although the decision still needs to be approved by the mayor of Birmingham, the result has already given Aston Villa club executives a sense of relief.
The mayor will make a decision for or against it within the next ten days.
Fang Jue is not worried that Birmingham Mayor Steventon will vote against it. The mayor has come to Villa Park many times to watch football and has communicated with Fang Jue many times. Regarding the rise of Aston Villa and its growth into the Premier League Even the plans of the top European giants are very appreciative.
One more thing, Stevendon is a fan of Aston Villa. Although this does not mean that the mayor will be favoritism, but the city council has passed it, and things can be done along the way.
In fact, Aston Villa Club has already started preparations for the planning of the new stadium ahead of schedule. The club has already spent 12 million pounds on land development and demolition compensation for the expansion of the original site.
Aston Villa promises to the community that after the completion of the new stadium, 500 new jobs will be created, hundreds of houses will be built, and medical institutions and nurseries will be provided for citizens who are forced to relocate to the new community.
Such compensation measures are also the most important reason why these residents are willing to relocate.
Of course, the fact that most of these residents are Aston Villa fans helps a little.
This means that the area around Villa Park is not a wealthy area. Otherwise, if it is like Stamford Bridge, the demolition fee, compensation for new housing and supporting facilities alone will cost a rough estimate of 100 million pounds, and the problem is The tycoons in these rich areas are unwilling to demolish.
"The budget for the new stadium is about 600 million pounds, and we can invest 200 million pounds in advance. In addition, F&P can provide a low-interest loan of 100 million pounds. Therefore, the start-up capital for the new stadium is very sufficient."
For a large project of 600 million pounds, it is quite remarkable to have a start-up capital of 300 million pounds.
The remaining 300 million pounds of funds is not a big problem for Aston Villa now.
Among other things, if Aston Villa wants a loan, many banks will be squeezed to provide loans.
Aston Villa has been profitable for three consecutive seasons. Aston Villa's team is full of stars and its valuation is quite high. Banks are very optimistic about this rising team.
Just kidding, Aston Villa sold two top stars, half of the difference of 300 million pounds.
Building a modern top stadium is the second step for Aston Villa to become a giant and even a top giant after achieving results on the field!
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With the design drawings and start-up funds, the Birmingham local government is also more cooperative in preparation.
Now there is only one problem left, Villa Park will be demolished and construction will start after the end of the season.
According to the plan, in the smoothest case, the construction period will last for one year, and the new stadium will not be available until the 2013/2014 season at the earliest.
Even if the construction period is extended, the new stadium may not be put into use until the 2014/2015 season.
So, the last and most important question is, where will Aston Villa play at home next season?
Aston Villa have only one option next season, and that is to borrow another team's stadium.
First and foremost, considering the distance factor, the stadiums of three teams are more suitable.
One is of course the St Andrews Stadium, the home of Aston Villa's rivals Birmingham City, which can hold approximately 30,000 fans.
One is the Molinex Stadium of the Wolverhampton Wanderers in Wolverhampton, which is very close to Birmingham. This stadium can accommodate more than 28,000 fans.
Many people are not familiar with the name Wolflandon Wanderers, and they also have a name "Wolves".
The other is the King Power Stadium of the Leicester City team in Leicester City, which is also very close to Birmingham. This stadium can accommodate more than 32,000 fans.
The current situation of these teams is:
Birmingham City is still in the British Championship, and it is very hopeful to reach the promotion play-offs of the British Championship. However, it is quite difficult to get back to the Premier League from the promotion play-offs.
Leicester City's performance in the British Championship this season is mediocre, and they will waste time in the British Championship next season.
The Wolves are currently in the Premier League this season. However, this team has been relegated early and will play in the English Championship next season.
The English Championship schedule is quite dense. It is difficult to say whether Leicester City and Wolves are willing to lease the stadium to Aston Villa.
Of course, according to the thoughts of everyone in Aston Villa, it is best to be able to rent to the St. Andrews Stadium in Birmingham City, which is in Birmingham, the most suitable.
However, considering the relationship between the two teams' rivals in the same city, it will be difficult.
Especially Aston Villa is now on the rise and its development is getting better and better. This is so arrogant that it wants to build a new stadium. As a rival in the same city, it is already full of envy and hatred. Now you even want to rent our stadium. , This is a bit disregarding Wude, killing people and punishing their hearts.
However, in Italy, during the construction of the new stadium, Juventus used the Olympic Stadium in Turin. Therefore, Fang Jue thought it would be worth a try. What if the people of Birmingham City are willing to do good and talk?
Contact these three clubs and let the general manager of the club Byron be responsible for negotiating the lease of the stadium. Compared with the club’s CEO Bob Clark, who is German, Byron is a native of England and has contacts and connections with many clubs. It's best for him to talk.
Fang Jue focused on the last two league games of the season.
The team has already won the championship ahead of schedule. In Fang Jue's calculation, the team's final task is to help Suarez score (swipe) goals, and try to help Suarez surpass Van Persie, who is the top scorer, and win the Premier League Golden Boot.
Currently Van Persie has scored 28 goals in the Premier League and Suarez has 26 goals. There are still two rounds in the league, and there is still hope for an overtake.
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