Chapter 613 The Rise of Vera Is Unstoppable! (Seeking Monthly Ticket Subscription)

Birmingham, Villa training base.

Sixth round talks between Aston Villa and Nike are underway.

The atmosphere at the scene was a little tense.

Aston Villa and Nike's jersey and equipment sponsorship contract is about to expire at the end of next month.

The contract renewal negotiations between the two parties have been going on for several months, and no consensus has been reached for a long time.

It's not that Nike doesn't want to renew the contract, but that Aston Villa's asking price is very high.

With Aston Villa winning the Premier League title and the English League Cup, they were crowned last season's double.

Aston Villa has become a new force in the Premier League, and Nike is even more unwilling to let go.

"No, no, no, 27 million pounds is impossible." Nike's negotiator, Rewa Novell, shook his head.

Aston Villa initially offered an annual sponsorship fee of 35 million pounds, which was regarded as a lion's mouth by Nike.

You know, currently the most expensive sponsorship contract for jerseys and equipment in the Premier League is between Nike and Manchester United, at 23.5 million pounds per year.

Aston Villa's £35 million is simply unreasonable in Nike's view.

The previous sponsorship deal between Nike and Aston Villa was £6.5 million per year.

According to Nike's meaning, it can be increased to 15 million pounds per year.

After five rounds of negotiations between the two sides, Aston Villa agreed to lower the asking price, but still insisted on the price tag of 27 million pounds.

"15 million pounds is already very high." Revo Novoren said, "We and Liverpool are only 10 million pounds a year."

"However, as far as we know, Liverpool has 'abandoned' Nike." Papa said bluntly.

This is the information that Aston Villa has just discovered.

Liverpool have decided to part ways with Nike.

Liverpool have won a top jersey sponsorship contract, and the Red Army has planned to sign a new jersey sponsorship contract with American sporting goods manufacturer "Warrior Sports".

Liverpool will be able to receive 25 million pounds in sponsorship fees per season, which will allow the Red Army's jersey sponsorship revenue to surpass Manchester United and become the number one in the Premier League.

Revo Norfollen cursed in his heart, damn it, how did this news get leaked?

It is precisely because of the loss of the veteran giants Liverpool that Nike pays more attention to keeping Aston Villa, the share of the new Premier League champions.

Negotiations are interrupted, intermission.

Lovol and the Nike team temporarily withdrew for a rest.

Papa smiled smugly. She knew that Nike was stimulated by the news and wanted to discuss it internally.

Aston Villa broke the news, not only to put pressure on the price, but also to imply threats.

Liverpool abandoned Nike and turned around to get a big contract of 25 million pounds from the American company Warrior Sports.

Why can't Aston Villa abandon Nike and turn around.

I believe that whether it is Nike's deadly rival Adidas, or New Balance, Puma and other operating equipment brands, they are happy to accept Aston Villa, the new Premier League champion.

Of course, it will be the best choice if we can continue to cooperate with Nike.

Aston Villa's top star Ronaldo is Nike's lifetime endorsement star.

With Ronaldo's market value, continuing to cooperate with Nike is a win-win situation.

Half an hour later, the negotiations continued.

"21 million pounds!" Revo Norfollen said with a gloomy face, "This is my bottom line."

"26.5 million pounds," said Papa.

Revo Norfollen almost stood up in anger. Nike made a huge concession and suddenly increased the offer by 6 million pounds, but Aston Villa only made a concession of 500,000 pounds, which was too much.

"Twenty-two million pounds," said Revo Norfollen.

"Twenty-six million pounds," said Papa.

"22.5 million pounds."

"25.5 million pounds!"

"23 million pounds!"

"25.5 million pounds!"

"Okay... huh?" Revo Norfollen's face changed, this is not playing the cards according to the routine.

Papa didn't speak, but looked at each other with a smile on his face.

"Okay, £25.5 million." Revo Norfollen said almost through gritted teeth, "However, we need to sign a ten-year long contract."

"No, five years! You can only sign for five years." Papa said without hesitation, "However, Nike can have the priority to renew the contract under the same conditions."

silence.

Finally, Revo Norfollen got up and stretched out his right hand, "Have a nice cooperation."

"Pleasant cooperation."

A day later, Aston Villa and Nike held a joint press conference.

The two parties announced that they will renew their contract and continue to cooperate in the next five years.

Aston Villa got five years, 25.5 million pounds per year, with a total value of 127.5 million pounds.

The new Premier League champions also surpassed Adidas' Manchester United to become the owner of the Premier League's most expensive jersey and sports equipment contract.

Nike breathed a sigh of relief and kept the market share of England's oldest traditional strong team, which has the best upward momentum in the Premier League.

Aston Villa also expressed satisfaction. They surpassed Liverpool, which is about to sign with Warriors Sports in the United States, and became the Premier League's highest jersey and sports equipment sponsorship contract team.

The first place always has a special meaning.

From the previous £6.5 million per year to the current £25.5 million per year.

Bringing such a huge change, this is the most direct influence and market value of the Premier League champions.

The media in England was also shocked and heated.

Aston Villa previously signed a five-year contract with the AIA, and can receive sponsorship fees of up to 27 million pounds a year from the insurance brand.

Now, the Nike brand will sponsor Aston Villa 25.5 million pounds a year.

Just these two sponsorship contracts, Aston Villa will receive 52.5 million pounds per year.

Accumulated sponsorship income of £262.5 million over five years.

"The Times" published a column on an important page: Aston Villa's rise has been unstoppable.

The role of money capital in modern football is increasingly playing an important and most critical role.

Aston Villa has a talented champion coach like Fang Jue at the helm, and has initially built a championship team.

There is now another £262.5 million in revenue underpinning.

In addition, Aston Villa is recognized as the most "sell" team in the Premier League. Ashley Young's transfer to Manchester United for 26.5 million pounds and Quaresma's transfer to Manchester City for 30 million pounds are examples.

There is financial support, there is a football-recognized champion coach at the helm, and there is a team of players who have won the Premier League championship.

The momentum of Aston Villa's rise is already high, and it is difficult to stop it!

The headline on the front page of The Guardian read: Vera is really getting up! Are Manchester United, Chelsea, Arsenal, Liverpool ready? !

Chelsea: ~~(⁄⁄)~~~

Manchester United: o(￣ヘ￣o#)

Arsenal: (;′⌒`)

Liverpool: ㄟ(▔, ▔)ㄏ

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