Chapter 516 Unusual Path

Ridicule is ridicule.

In fact, most domestic fans still admire Fang Jue and Aston Villa.

Victory over Liverpool.

Tuman City.

Win Chelsea.

Fuck Tottenham Hotspur.

In addition to Arsenal and Manchester United, who have not yet met, Aston Villa has won many Premier League powerhouses.

Such achievements.

Such pride.

Just thinking about it makes everyone's blood boil.

For ordinary fans, winning a strong team is the most exciting.

As for the poor record against the middle and lower teams, it's nothing.

The reason.

There are giants such as Chelsea, Manchester United, Arsenal and Liverpool.

And seeing that Aston Villa failed to reach the top four in the league for several seasons, the fans did not put Aston Villa in a position to be able to rank among the top four in the Premier League at this time.

When the domestic sports media is looking forward to this season's Premier League, the prediction for Aston Villa is basically to keep the sixth place and hit the fifth place.

And considering that only the fifth place in the Premier League can qualify for the Europa League.

There are also newly promoted local tyrants like Manchester City, traditional powerhouses like Tottenham Hotspur, and spoilers like Everton and West Ham United.

Therefore, the media generally believe that Aston Villa's fifth place is a very good result.

However, one thing is certain.

Because of Fang Jue's existence, Aston Villa's popularity in China, including Hong Kong, Macau, and Taiwan, has skyrocketed.

In Southeast Asia, it was originally the homeland of the Premier League.

Aston Villa is also very popular in Thailand, Malaysia, Indonesia and other places.

"This is an investigative report of the club's influence in East and Southeast Asia."

"Since September, the sales of the team's jerseys have been steadily increasing."

"Especially in Hong Kong, China, jersey sales are booming."

"The best seller is David Beckham's number 14 jersey."

Preliminary statistics show that just in terms of jersey sales, Beckham, who has not officially joined the team, has brought Aston Villa nearly 5 million pounds in revenue.

At the club's monthly meeting, the club's new general manager Byron said.

Byron is an executive talent recommended by Leiberto, who previously worked at the United Nations Monetary and Financial Organization.

Beckham's ability to attract money is indeed strong enough, and this has not counted the foreseeable growth of Aston Villa's ongoing jersey chest advertisements after Beckham joined.

Of course, Aston Villa's performance improvement is also a key factor.

Negotiations between Aston Villa and FXPRO for chest ad have stalled.

The other party insisted on the offer of the highest annual endorsement fee of 16 million pounds.

This is a far cry from the £25m asking price that Papa is insisting on.

Even with Aston Villa's psychological bottom line of 20 million pounds, there is still a lot of gap.

Objectively speaking, the chest advertising price of 16 million pounds is second only to Manchester United, Arsenal, Chelsea, Liverpool and Manchester City.

This means that the marketing promotion of the Premier League is quite successful. You must know that the annual sponsorship fee of Pirelli, the sponsor of Serie A giants Inter Milan, is only 11 million euros, and with various floating terms, it will not exceed 22 million euros.

However, neither Papa nor Fang Jue are very satisfied. They are very confident about Aston Villa's future performance.

This is the first and most important business negotiation for Aston Villa under Fang Jue, and the offer from the brand side will be an indicator.

If a sky-high contract can be negotiated, it will also be a huge promotion and publicity for Aston Villa's brand influence and market.

"Carlsberg made initial contact with us." Bob Clark said.

Carlsberg is the current chest advertising brand sponsor of Premier League giants Liverpool.

The cooperation between Carlsberg and Liverpool will be suspended after the end of this season.

"Carlsberg's current cooperation with Liverpool is 14 million pounds per year."

Standard Chartered beat Carlsberg to take Liverpool for a four-year guarantee of £80 million.

20 million pounds per year is just the basic sponsorship fee, including other bonuses, Liverpool can even reach a maximum of 40 million pounds.

This is something that Carlsberg cannot satisfy.

With the loss of such a wealthy brand as Liverpool, Carlsberg urgently needs to find a new partner in the Premier League.

At this time, Aston Villa, whose contract with FXPRO is about to expire, has an excellent record this season, and snatched Beckham from Serie A giants AC Milan, came into Carlsberg's sight.

"Carlsberg's initial offer is £45 million over three years."

This offer was undoubtedly rejected by Aston Villa.

However, this is also a positive signal.

The first tentative quotation has reached 15 million pounds a year, which is enough to show the price room of Carlsberg.

...

Business negotiations are left to the club's top management.

Fang Jue is now focusing on the home game against Manchester United in the sixteenth round of the Premier League.

In the sixteenth round of the league, there are two focus games.

One is Liverpool, ranked seventh in the league with 24 points, playing against Arsenal at home.

Arsenal are currently ranked third in the league with 31 points.

The other is Aston Villa's home game against the Red Devils Manchester United.

Aston Villa is currently ranked fourth in the league with 29 points.

Manchester United ranked second in the league with 34 points, and the Red Devils are two points behind the top blues Chelsea.

The media in England have been hyping these two focus battles for the past few days.

The game between Liverpool and Arsenal is considered to be a game that the Red Army Liverpool cannot and cannot afford to lose.

If last season's league runner-up Liverpool loses again, the points gap from the top Chelsea will be further widened.

It may even withdraw from the league championship competition early.

The match between Aston Villa and Manchester United at home was particularly eye-catching.

The topic of Aston Villa's "robbing the rich and helping the poor" has become an interesting phenomenon in English football.

Whether Aston Villa, who just sent warmth to the relegation team Hull City, will continue its style of "robbing the rich and giving to the poor" in the face of the giants Manchester United has really aroused strong public interest.

...

Villa training base, Aston Villa players are also talking about this topic.

"Hey, do you think Manchester United will be afraid of us?" Abanglaho asked excitedly.

"Of course, we are grand thieves who rob the rich and give to the poor." Someone laughed.

"Hush, be quiet," Cuellar said. "The coach doesn't like that."

Fang Jue has refuted the topic of "robbing the rich and giving to the poor" more than once in public. He doesn't like his team being labeled like this.

"It's weird," Albrighton said. "We can beat Chelsea, we can beat Liverpool and we're always dropping points against the smaller teams."

"Just look at your current state." The old Dutch defender Bouma said with a smile, "When you talk about playing Manchester United, you scream with excitement. If we face Sunderland in the next round, you will definitely not be so excited. .”

"Can Manchester United be the same as Sunderland?" someone yelled.

Then there was a burst of laughter.

The players are just talking like this, and everyone knows the actual problem. When a strong team faces Aston Villa, they will attack.

Fang Jue's team, on the other hand, is good at high-position pressing and counter-attacking. They don't fear strong teams, or to put it more bluntly, they like this kind of opponent.

When the mid-lower teams faced Aston Villa, they played relatively conservatively. Faced with this situation, Aston Villa lacked the ability to attack.

This is where the team's inherent strength and tactical problems lie, and it is not a problem that players can consider and solve.

Among other things, the title of "robbing the rich and giving to the poor" was played out, and it also played the spirit of Aston Villa's eagerness to try when facing a strong team.

"You're not going to take care of them?" Ceballos asked.

"Why should I care?" Fang Jue asked back, "Playing Manchester United immediately, this kind of mentality and fighting spirit is very good."

As he spoke, Fang Jue spread his hands, "Look, we don't need pre-war mobilization at all."

Fang Jue is also very helpless. He is also very anxious when facing the poor record of the middle and lower teams. However, this problem will not be able to find a solution in a short time.

Moreover, among other things, the team's desire and fighting spirit when facing giants is a good thing.

The rise of a team, the ability to fight tough when facing giants and the stable victory when facing mid-lower teams are all indispensable.

Several traditional strong teams in the Premier League, such as Tottenham Hotspur, West Ham United and Everton, have a good record when facing mid-lower teams. However, what restricts them from going further is facing the giants. The weak performance of the team.

The English media also agreed that facing the poor performance of the giants is the biggest shortcoming that restricts these teams from going further.

When it came to Aston Villa, it was the other way around.

Objectively speaking, Aston Villa's current situation is much better than teams such as Tottenham Hotspur and Everton.

When Aston Villa is facing a strong team, maintaining this momentum is also the foundation of a team's strong confidence step by step.

As for the improvement of the performance when facing the middle and lower teams, the road has to be taken step by step.

"Tottenham don't know how much they envy us." Fang Jue said arrogantly.

Don't look at Fang Jue's expression of hatred for the saying of "robbing the rich and helping the poor" when facing the media.

In his mind, he was also pondering.

His Aston Villa might be on an unusual path to rise.

Fang Jue spread his hands, he was also very helpless.

Ceballos took a look at Fang Jue, and felt that this guy's expression was really...unflattering.

PS: The first update, brothers, ask for a monthly pass. Thank you very much [Yasurl], [Shine in the End], [JimWest], [Flying Catkins], [Little Webbed], [Maple Leaf Emperor], [Xiangzhu Tears], [Li Oath], [Du Yanling], [Tangmen Rainstorm Pear Blossom Needle], [Migratory Bird 666] as a reward.

The first update, brothers, ask for a monthly pass. Thank you very much [Yasurl], [Shine in the End], [JimWest], [Flying Catkins], [Little Webbed], [Maple Leaf Emperor], [Xiangzhu Tears], [Li Oath], [Du Yanling], [Tangmen Rainstorm Pear Blossom Needle], [Migratory Bird 666] as a reward.