Chapter 440 440 Unexpected Attention

It must be admitted that EMI has a reason for being the most suitable record brand with outstanding personality such as Glory to Death among the five major record companies. The EMI record, which has the blood of British rock in its body, not only gave enough freedom to glory to death, but also carefully considered the co-producer of "Saving the Band's First Album".

Sheeran Raikkonen, a music producer under the tutelage of Norman Smith, has seven years of experience as a professional recording engineer, participated in the album production of top rock bands such as Pink Floyd, and also has independent production Ability and unique understanding of rock, it may be difficult for such a music producer to independently complete a top-level album production, but when he appears as a helm assistant and cooperates with the soul of the band, he can generate infinite sparks.

EMI's emphasis on Glory to Death was outstanding, at least until the album's release.

EMI's decision in the music industry is widely regarded as a big gamble. It's not that EMI has no chance of winning, it's just that the hope is very slim. EMI spent a high bet of five million dollars to put all of its efforts into a rookie band that has not been established for less than four months, even if the members of the band With Hugo Lancaster in charge, it's still a near-death gamble. If it fails, EMI will be severely damaged in the US market, and it may be difficult to recover within a year or two; of course, if it wins, EMI will usher in a new situation in the US market after the 1970s!

Industry professionals couldn't help but set their sights on Glory to Death, and "Spin" magazine immediately commented on the signing.

Founded in 1985, "Rotation" magazine is a wonderful flower in the American music industry. The magazines compete with the current music industry bible "Rolling Stone", but they have a completely different aesthetic orientation from "Rolling Stone". From the very beginning, "Rotation" locked in the coverage of various non-mainstream music, as well as the emphasis on hip-hop that was just emerging in the mid-1980s. The magazine's selection of materials has always been bold and unconventional, which is very different from the conservative "Rolling Stone".

The grunge trend led by Nirvana was largely driven by "rotation" to the mainstream. This magazine has always had a unique vision for rock and hip-hop music. When singers and bands such as Eurythmics, Beastie. Boys, Talking. Heads, etc. were not widely recognized, magazines have begun to use them as covers and large-scale reports.

Among the reported topics of "Rotation", hardcore, country, reggae, experimental music and underground music occupy a considerable proportion. It can be said that this is an alternative and independent music professional magazine. Now, after less than ten years of development, "Rotation" has gradually grown into a player that cannot be ignored in the music market. Their attention and comments on independent music are used as a reference by professional fans.

This time is no exception. Rotation magazine's fledgling music critic David Marchese has set his sights on the glory that has caused heated discussions in the American underground rock circle for the past three months. on the body.

"As an alternative rock band, the rise of glory to the death itself is full of alternative magic, starting from San Francisco, all the way to New York, such a band that is out of tune with the current mainstream rock style under normal circumstances. , it's very difficult to win attention, but Glory to Death did it with their solid performances.

In fact, when the band was just starting out, they were faced with the dilemma that the audience could not understand their music. During their performances in several consecutive cities, it was difficult for them to attract the attention of more than a dozen audiences. People shed tears, strongly doubting whether such a band still needs to exist.

But this is the case with any kind of music full of individuality. People who like it are stubborn, and people who hate it deeply hate it. The music of glory to death is full of the rebelliousness and depth of British rock, bringing them a large number of loyal fans, and in the Memphis, a city full of rock and roll wonders, won their first milestone.

Glory to the death was in the stage showdown with Radiohead, who had relied on the "cowards" to achieve impressive results. Glory to Death's solid performance skills have been pushed to the top through the incisive performance of lead singer Hugo Lancaster, and won the hearts of the audience by relying on solid stage performances, so this has produced a series of cities on the east coast. For the crazy hilarious scene.

From the deserted West Coast to the hustle and bustle of the East Coast, Glory to the Dead has earned its place in the competitive underground rock scene one step at a time.

Judging from the musical styles displayed by the live performances so far, on the basis of metal rock, they have added different elements such as pop, electronics, hardcore, garbage, etc., and also have the delicate and decadent colors of British rock. Let people see a completely different style from Nirvana.

The Glory to Death music style is a bold new attempt, it has won the love of many listeners, and brought a new wave to the now troubled rock market; but it has also caused countless controversy, and some even think that the band 's music insulted the term 'metal rock', and the band's introduction of keyboard players received numerous scoldings.

Strictly speaking, the strength of the band has not yet reached the real top level. The lack of strength of bass player Pedro Casa has become the biggest uncertainty factor for the band, but drummer Dropnier-Fokin-Reinhardt , guitarist Neil Anderson and lead vocalist and guitarist Hugo Lancaster's outstanding strength, coupled with the solid foundation of guitarist and keyboardist Alfonso Lopez, in fact, the band is capable of hitting the top level strength.

This also makes the band style a more important uncertainty factor. Whether the band can blaze a trail in a brand-new musical style and fully exert its own strength has become the decisive key point for the band to reach a high level in the future. If one is not careful, the band's solid foundation may be buried in the countless talents of the rock music industry because of this bold and risky style experiment.

EMI is obviously looking at the unparalleled impact of Glory to Death - I hope Roger Fazon doesn't get carried away by the fact that the band has Lancaster as a topical figure, which also makes EMI go all out and pour it on the band. A lot of effort has been made to hope that this album of glory to death will be able to win a sky in the current rock market where a hundred flowers contend, and also allow EMI to successfully implement its strategy of expanding the American market.

1993 was a year when the rock music market flourished. The Rolling Stones, AC/DC, Metallica, Queen, U2, Nirvana, Smashed Pumpkin, Bon Jovi, Goatskin, etc. appeared a large number of outstanding albums. Rock is heading for its second rock-and-roll golden year since 1977.

What kind of position can Glory to Die occupy in 1993? It's really exciting. Let's wait quietly for this flamboyant band to release its first album! Who knows if they can be the second goatskin band of the year? "

David Marchese's comment didn't come to a conclusion, but he cites the kind of sentiment the British press had expressed about Goatskin's debut album last year, expressing his belief that Death to Glory has a good chance of becoming America's first album. The "Goatskin Band", which the music world has been waiting for, broke the shackles of the current rock music market with its debut album and created a new world.

The appearance of the goatskin band is hailed as the beginning of the rise of British rock, then who will break the dominance of American grunge, thus creating what kind of music era, David said in the opening remarks of the comment. your doubts and expectations.

Due to the unique personality and style of Glory to the Dead, although the band's arrival in New York from San Francisco has attracted a lot of media attention, such as "Los Angeles Times", "New York Times", but in fact, the real professional music magazines did not Giving the band too much attention. After all, there are countless talented and talkative bands in the underground rock circle. Every year, some bands have a flash of inspiration, but very few can really break into the public eye.

Therefore, this time, Glory to Death signed with EMI Records, and there were not many media reports. The Los Angeles Times and the New York Times gave them pages, but unfortunately they were only the size of tofu cubes. Although the professionals in professional music magazines The discussion was very lively, and they would express their opinions after dinner, but only "Rotation" officially wrote an article to comment.

Originally, people thought that the news of Glory to the Dead signing with a record company and the upcoming release of a new album was just the same, and they couldn't create more topics, but they didn't want to "Rotate" this issue of the magazine sold a full 250,000 copies. It's on par and on par with Rolling Stone, which featured Madonna on the cover this week, and it's truly eye-opening.

It seems that the influence of manufacturing in the United States on the road to the death of glory is far stronger than the industry predicts. This is also the result of the current information blockade and the inability to make statistics on the conditions of the entire North American land state. Of course, professionals are more willing to attribute this situation to the additional topical effect brought by Hugo. After all, Hugo has shown his musical talent several times before and after, and this time he finally signed a record as a member of the band The company, turned this into a fact, attracted a lot of attention, and "Sleepless in Seattle" is still on the show, and the power is still there, which is why this issue of "Rotation" has achieved such amazing sales. .

As for the market prospects of Glory to Death's first album, people still maintain the conservative concept of "big gamble". On the one hand, they vaguely expect what the band will achieve; It is too difficult to make a bloody path in the music world; at the same time, no one thinks that Glory to the Dead will win attention when there are endless rock masterpieces this year.

But no matter what, it is a mule or a horse, and after all, it has to be taken out for a run. Even if the media attention is lively, the band must first focus all their energy on the recording of the album. This is the real business.