Chapter 371 371 Box Office Fight
A "Sleepless in Seattle" actually created such a strong popularity effect, which is really unexpected by all professionals, the main reason is that this is not a work that can maximize the charm of actors, "Terminator" Achieved Arnold Schwarzenegger, "Indiana Jones" achieved Harrison Ford, "Home Alone" achieved Macaulay Culkin... But "Sleepless in Seattle" does not seem to have reached such a high level.
Professionals then carefully analyzed the violent response caused by KCRW radio, and came to this result. First of all, it is necessary to emphasize the expansion effect of the radio station. As a work that builds a bridge of love through radio, "Sleepless in Seattle" will undoubtedly reach a whole new level of support for Hugo from the audience when Hugo appears on the radio program. The biggest reason why the effect of the talk show is so exaggerated.
Secondly, thanks to the nature of the theme of the movie "Sleepless in Seattle", everyone thought it was a stupid decision to put a love movie in the summer season, but now it seems that it has unexpectedly achieved Hugo . In the summer stalls full of men, sweat, fights and explosions, the warmth of "Sleepless in Seattle" is like a side dish, attracting a large number of viewers who are tired of watching men's commercial blockbusters. The comparison of this love movie is heating up. For the "Jurassic Park", "Naughty Adam" and other works that were screened, it attracted special groups. In the movie, Hugo, as a representative of men, occupies a position that should belong to the summer vacation.
Finally, it must be admitted that the excellent shaping of the characters in the love movie has become the emotional sustenance of the majority of the audience. Just as Meg Ryan and Julia Roberts became American sweethearts because of the chick movie, no one will forget Richard Gere's popularity after "Pretty Woman" and became the King of Diamonds for a while The best representative of the fifth, and now Hugo has won the hearts of countless audiences by relying on the image of a good man who is affectionate, considerate and humorous in "Sleepless in Seattle".
There is another point that cannot be ignored, that is, the foreshadowing of the two works "Smell the Fragrance and Know a Woman" and "The Hero of the Righteous Sea". Hugo has a third masterpiece in less than eight months, which makes his popularity The chemical effect of "one plus one is greater than two" occurs.
On the whole, Hugo's sudden emergence in KCRW radio station and his explosive popularity are inevitable by coincidence, and it is almost impossible to replicate. Moreover, the craze of "Sleepless in Seattle" can only last for a short period of time. After all, the influence of the film is still not enough. If Hugo wants to consolidate the super popularity he won this time, he must look at the effect of the next work. , and the "next work", which is the nightmare of almost all actors, the continuous success of works has never been an easy task, otherwise top actors would have been seen everywhere.
Of course, no matter how the experts analyze it, there is one thing that cannot be changed. In the next week after the premiere of "Sleepless in Seattle", Hugo's popularity is like the scorching temperature of July, constantly challenging people limit.
After the super popularity of KCRW radio extended into the second week, the second weekend of the life and death of "Sleepless in Seattle" is also about to be released.
"Naughty Adam" and "Jurassic Park" were undoubtedly the biggest competitors of "Sleepless in Seattle" during its opening weekend, but as it turns out, "Naughty Adam" failed to give "Sleepless in Seattle" the best results. "Enough pressure was applied, but the situation changed substantially in the first week of July.
Directed by Sidney Pollack, starring Tom Cruise, and written by Robert Downey, the three top names teamed up for "Sugar Coated Trap," costing $42 million, carefully crafted, and released on July 1st Strong attack in the week.
The first week of July is the U.S. Independence Day holiday, and it is also one of the most obvious periods in the summer to boost the box office. Since Independence Day will have a statutory holiday, generally the works released in this period will choose to premiere earlier, and then premiere first. There are five days of full release every week, which is different from the general movie premiere that chooses to be released on Friday and three days in the first week.
Therefore, works that can choose to hit the Independence Day schedule are generally works with strong box office appeal. "Sugar-Coated Trap" obviously meets such standards, especially Tom Cruise, who is known as the box office elixir, is even more so. People have a lot of confidence in this work.
Although "Sugar-Coated Trap" is the only new release during this year's Independence Day holiday, it is definitely not inferior to the momentum of "Jurassic Park" in terms of topicality, especially when this work is related to "Sleepless in Seattle" "The head-to-head confrontation made many reporters gossip.
The preparation process of "Sugar-Coated Trap" can be said to be twists and turns. Although it is not as frustrating as "Schindler's List", the casting process has exploded a lot.
For example, Hugo Lancaster and Brad Pitt compete fiercely for the male lead. This is also the third head-to-head confrontation between the two after "Dahe Love" and "Yihai Xiongfeng", but no one thought that, When Brad was already in the bag, Tom Cruise slammed it out and won the role at the last minute.
For another example, Hugo's date, Uma Thurman, was once infinitely close to the position of the heroine of this work. Especially after Hugo was eliminated, the call for Uma to join this work became louder and louder. After the Golden Globes incident, things changed dramatically, Uma lost the election, and Jenny Tripplehorn took the lead. And it wasn't long before the news broke that Hugo and Uma stopped dating.
These are just superficial explosions, and they are enough to make people think about it. Now that "Sugar-Coated Trap" and "Sleepless in Seattle" have come face-to-face, the topicality is even more exciting.
In fact, from the perspective of the work itself, "Sleepless in Seattle" is the second week of its release, and "Sugar-Coated Trap" is the premiere, which is not competitive. After all, "Sleepless in Seattle" is not "Jurassic Park"; Secondly, "Sleepless in Seattle" only invested 20 million yuan, and it was a chick movie that did not adapt to the summer season, but "Sugar Coated Trap" was a big investment of more than 40 million yuan, and it was the hottest court movie in the past two years.
No one will forget that at the end of last year, stepping on the east wind of the Rodney-King incident, "Righteous Sea Heroes" created eight consecutive championships; and in April, the second-instance verdict of the Rodney-King incident has come down. Under the strong pressure of the four police officers. In the investigation, even though I was convicted, the other two were acquitted.
However, when the federal court sent the sentence according to the law, it moved a little pity. Considering the special nature of this incident and the fact that all the actions of the two police officers happened after the arrest of the client, they were merciful when the sentence was sentenced. Poke the hornet's nest again. Civil rights groups across the country are asking for another appeal.
So, in this legal trend, whether the "sugar-coated trap" can borrow the east wind is really exciting.
Therefore, according to normal circumstances, the box office showdown between "Sugar-Coated Trap" and "Sleepless in Seattle" is not a heavyweight at all, but it can't resist the wanton exaggeration of the news media, and almost all the attention is locked on these two This week's box office performance of the works.
In the first week of July, "Sugar-Coated Trap" hit 2,400 theaters across the United States, with $11 million and $9 million on June 30 and July 1, respectively. The box office, followed by a three-day weekend of $24 million, and a total of $44 million in the first five days, which can definitely be said to be exceptional.
Faced with the huge pressure of the "sugar-coated trap", "Sleepless in Seattle", at the insistence of Columbia Pictures, actually added 50 theaters for screening. Obviously, it has strong confidence in the excellent reputation of the film. It received a box office of $23.8 million in three days over the weekend, a drop of only 7% from the previous week's box office, which is almost the same!
This kind of situation is truly unimaginable for everyone. "Sleepless in Seattle", which entered the next week's screening, delivered an excellent answer with a 7% drop, and the weekend box office was only behind the "Sugar-Coated Trap" by $200,000. This caused Paramount Pictures, which was determined to win the box office, to break a cold sweat: if they were not careful, the box office champion of this opening weekend would leak out of their hands, which is really terrible.
Although "Sugar-Coated Trap" was shown for five days in the first week, the box office of the three-day weekend was diverted to a certain extent by the first two days, so the weekend box office would definitely not be able to break out the strong data like the opening weekend of "Jurassic Park", but The "sugar-coated trap" of a united will is actually forced to be so embarrassed by a chick movie that no one is optimistic about. This is definitely the hottest news in the first week of July!
The powerful energy of "Sleepless in Seattle" broke out in the second week of its release, and even "Jurassic Park", which was the No. 1 hot topic in this summer, was resigned to the downfall, and the ultra-low decline of 7% created 23.8 million The US dollar weekend box office, and two weeks after its release, the cumulative box office of "Sleepless in Seattle" has reached 6,300 US dollars. It seems that it is easy to cross the threshold of 100 million. Such a strong contrast makes the entire film industry feel It was an exclamation.
The box office chart for the first week of July, although "Sugar-Coated Trap" was crowned the North American weekend box office leader, ending "Jurassic Park"'s three-peat, while "Sleepless in Seattle" and "Jurassic" Park" was the runner-up and third place, but almost everyone's attention was focused on "Sleepless in Seattle".
Falling behind the champion by 200,000 US dollars, and overwhelming the third-place king Dao's advantage of more than 5 million US dollars, "Sleepless in Seattle" performed so well in the second week of its release that all words lost their color! So, can "Sleepless in Seattle", which has been the runner-up for two consecutive weeks under tremendous pressure, can continue to create miracles in the third week?
Suddenly, the media who had not been optimistic about "Sleepless in Seattle" before this also began to look forward to it. It is a rare and interesting thing to witness the counterattack of the weak.