Chapter 1368: 1368

There is no doubt about the excellence of "Twelve Monkeys". The box office results of 89 million in North America and 209 million in the world are undoubtedly successful for a work with an investment of only 29 million US dollars. What's more, this is a Cult-style literary science fiction work, which is even more rare.

Moreover, in the long years of the next 20 years, "Twelve Monkeys", the so-called Cult film has also been recognized by countless fans. Its momentum cannot be compared with "Pulp Fiction", but it is also one of the famous masterpieces of the 1990s. one.

In the face of such an excellent performance of "Twelve Monkeys", "Death Ramble" also showed no less ability.

In the fifth week of December, Brad topped "People" magazine's world's sexiest man, "Twelve Monkeys" soared 60 percent at the box office; "Walking" also handed in a well-matched answer sheet.

In the past two weeks, discussions centered on Los Angeles and New York, accompanied by movie reviews, editorials, and discussions of major programs in major newspapers, are gradually spreading across the North American market, but for more than 90% For the audience of the audience, they have not seen the work "Death Row Walk" so far, and they still have no way to comment.

This week's holiday, "Death Walk" finally appeared in cities other than Los Angeles and New York. Chicago, Houston and Atlanta were the lucky ones. A total of 67 venues in these five big cities can watch the film , which also directly ignited the enthusiasm of the audience in the five major cities.

Thirty-three thousand dollars! After the release of the box office data of the single hall, it was greeted with exclamations from all the media in North America again. For a work that is still being screened steadily in the third week of its release, the single hall still maintains such high efficiency in the third week. The box office figures are indeed a miracle.

In fact, this is also determined by the characteristics of the times. If it is in the 21st century where the Internet is extremely developed, this strategy will definitely not work. Not that piracy is rampant, but the speed at which specially crafted information spreads. In the sea of ​​information on the Internet, a good reputation of a literary and artistic work spreads very fast, and the "death row" has also triggered party parades and other chain reactions in the North American continent. Such a big battle will definitely be on the Internet Under the fermentation, more powerful energy erupted in a short period of time.

Then, 20th Century Fox must speed up the pace of screening, and strive to attract more audiences to the cinema at the moment of focus, otherwise it will be difficult to gain attention if it misses this wave.

However, in the era of relying on radio, television and newspapers, almost all information about movies is obtained from newspapers and magazines, which also makes the audience's reaction speed lag at least a hundred times. Therefore, 20th Century Fox increased the number of venues unhurriedly. It can be said that the increase of venues followed the gradual spread of news.

Relying on the single-hall box office of 33,000 US dollars, "Death Convict's Walk" won the weekend box office of 2.2 million US dollars in one go, with an increase of 470% in green letters. It not only easily became this week's single. The highest-grossing work in the pavilion, and the highest increase of all movies this weekend!

Compared with the second-ranked "Forget Friends", the increase of "Death Penalty Walk" was 300% higher than that of the other party. During this New Year's holiday weekend, almost all the audiences in the five major cities were diverted by the "Death Ramble", and even the family-friendly "Toy Story" and "Jumanji" were defeated. Such a momentum is indeed admirable.

Although "Twelve Monkeys" made an incredible $19.8 million at the box office this week, "Death Walker", which was only released in 67 theaters, also broke out in a no-frills sprint. Ability can be regarded as a major spectacle in the North American market-you must know that from the perspective of subject matter, neither of these two works is an orthodox holiday movie that can attract audiences to the cinema.

Of course, the outstanding performance of "Death Row" is not surprising, is it? Since August, this film has become the most anticipated and most curious work, and when the film was actually released, film critics actually shouted that Hugo's performance in the work was far beyond imagination, which was even more detonating. everyone's curiosity.

In three weeks at the end of 1995, "Death Row" racked up nearly $4 million in box office screenings, a surprise, and more importantly, three weeks of "Hungry Marketing", other The curiosity of audiences in major cities for this film has reached its peak! And so, Twentieth Century Fox opened the floodgates: in the first week of January 1996, the expansion took a big step forward.

A total of 130 theaters in 21 cities in North America held screenings. In fact, this scale is still not large, it can only be said that it is a small-scale internal screening, which is still far from the official release. But even so, this is a big step. Twenty-one cities are located in every corner of North America, and residents of almost every place can be covered. If you really can't wait, you can drive to the nearest theater to watch it. .

Obviously, 20th Century Fox's "Hungry Marketing" had the most powerful chemical reaction in Hugo, and the single-house box office of more than 21,000 US dollars finally swept more than 2.7 million in the weekend and three days. The US dollar box office maintained a good momentum of box office growth for four consecutive weeks.

The first week of January is an important turning point for "Death Walker", because this week the film can be enjoyed all over the United States, and the audience's feedback is the most real this week, which is basically decided How high can the movie's final box office reach.

What makes 20th Century Fox excited is that the theater score remains firmly at "B+", which also shows that the reputation of film critics has basically been recognized by the audience. The subject matter is very heavy, but most of the audience did have a deep reflection effect after watching the movie-just like after the first scene of the screening, the expressions of all the audience seemed a little blurred, and everyone had a bad feeling about the movie. They will all have their own ideas, and they may not be the same, but the storm of reflection cannot be stopped.

The most commendable thing is that the general audience also gave high praise to Hugo's performance. Even before the film was released, there were high expectations, and after the film was released, countless film critics continued to raise this sense of expectation, but Hugo It still met or even exceeded expectations, which also brought Hugo's reputation to incredible new heights again.

Encouraged by the feedback this week, 20th Century Fox officially ushered in the full release after a week of brewing in the second week of January, but even so, there were still no more than 1,000 theaters. This is not because 20th Century Fox is too cautious, but the subject matter and nature of "Death Row", which is not a work that can achieve brilliant box office like "Twelve Monkeys".

Facts have also proved the wisdom and correctness of 20th Century Fox's steady and steady strategy. In the second week of January, "Death Ramble" won the box office of 2.4 million US dollars in 130 theaters, which is also the box office after the film was released. For the first time, the red-letter decline occurred. Although the decline was only 12%, it was still the first decline.

Then in the third week of January, the expansion of 650 theaters finally ushered in the official North American release. The single-house box office "Death Ramble" performed strongly again, handing over nearly 620 dollars. At the weekend box office of 10,000 US dollars, the cumulative box office also easily exceeded the 15 million threshold and reached 18 million US dollars - compared with the book cost of 11 million US dollars, this achievement has already made the 20th century. Fox and DreamWorks smiled.

After just a week of decline, "Death Ramble" has ushered in a 230% increase. Compared with "Twelve Monkeys", such a momentum is not inferior. After comparison, people with a heart will find that this The weekend box office of "Twelve Monkeys" is only less than 7 million, while the weekend box office of "Death Ramble" has exceeded 6 million. The gap is very small and worth pondering. Such a pattern is really unexpected. .

It can be seen that the explosive power of "Death Ramble", 20th Century Fox's "Hungry Marketing" won a big victory, they just took a fancy to Hugo's powerful appeal, and the media praised the "epic acting". The audience's curiosity and anticipation continue to rise with the advancement of time.

In particular, audiences who were not originally interested in movies also became interested in movies because of the constant mentions of the news media and friends around them-whether positive or negative, but in the end 20th Century Fox succeeded in getting them Succumbed to his thirst, walked into the movie theater, and contributed to the box office of "Death Ramble".

Encouraged by the $9,500 box office in the third week of January, 20th Century Fox continued to expand the show, and the number of theaters in the next week reached 770, which is not a big deal for a movie theater. For an art film, it has been shown almost nationwide. In addition to the landmark theater chain, other commercial theater chains have also joined the screening of "Death Row".

Also thanks to 20th Century Fox’s thirsty marketing, major theater chains know that this is just their means, but looking at the gratifying box office growth and crazy audience feedback of “Death Ramble” in the past few weeks, various The big cinema line cannot refuse the "death row walk", not only cannot refuse, but also move more screens to show this movie. This is an incredible situation for an art film, but considering that Hugo, who once relied on "pulp fiction" to create miracles, the decision of the major theaters is not so exaggerated.

In the precise and wise distribution strategy of 20th Century Fox, a heavy, profound, depressing, and boring drama film such as "Death Convict Walk" actually showed a good competitiveness at the box office, but, Where can such a work rely on hunger and thirst marketing? How much will the final box office be?

Compared with the North American and global box office of "Twelve Monkeys", can "Death Walker" still be equal? Perhaps, Brad is coming off an all-out victory -- even if there's no comparison between these two very different works.