Chapter 1983 The Power of Propaganda
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Witnessing Bruce's strength, the Propaganda Department immediately took action.
All the departments that needed to cooperate began to work together.
There is only one purpose, to create the image of Bruce Kung Fu tough guy.
Speaking of publicity, we have to mention Nick.
Its advertising can be said to be the most successful and redefines products and advertising.
When people think of Nick, they think of more than just shoes.
There are also the stars who grew up with Nick, the meaning of sports, the greatness and touching spirit of sportsmanship.
It has ceased to be a simple shoe company and has become something of a definition.
Nick is both greatness, sportsmanship, and competitive spirit...
This is great advertising and publicity.
This approach has transformed the thinking of countless companies and innovators.
The most famous is Old Joe’s apples.
Before the emergence of the epoch-making smartphone, Apple ran countless advertisements.
But there are still many people who don’t know anything about it.
Even after losing Lao Qiao, he was once in a precarious situation and faced bankruptcy.
Until Lao Qiao redefined mobile phones, making Apple the leader and pioneer of the era.
At this point, the Apple empire rose.
In subsequent publicity, Apple also placed special emphasis on product definition.
Let people focus on the pioneering aspects of leading the times, the greatness of Apple and Joe.
Instead of just focusing on how the product is, how it is...
This is exactly what Lao Qiao learned from Nick.
Only by giving the product a higher definition, rather than just treating it as a dead thing.
Only in this way can decay be transformed into magic in a true sense.
Another company that is equally successful is Red Bull, which says, "I won't support anyone who doesn't die."
Red Bull = energy.
As has been the case for decades, Red Bull's publicity department has only one thing to do.
It is to impress this point deeply into the minds of consumers.
When you think of Red Bull, you think of wireless possibilities.
Think of extreme sports, challenges and struggles, bravery and struggle.
And their success comes from the support of energy.
Where the energy comes from – Red Bull.
If you have a friend who likes to drink Red Bull, then he must not only like the taste.
Perhaps even he didn't realize how much influence Red Bull's definition had on the choices he made.
The same goes for Made in Germany (cutting-edge and ultimate craftsmanship).
Neon Manufacturing (serious and responsible, humanized design concept to make products the ultimate.)
These are all the subtle effects of advertising and propaganda.
In fact, there are not a few German-made products that are just fake.
Neon manufacturing fraud and quality problems have existed for a long time.
It's a pity that Li Zitao didn't remember the publicity master who made Nick reborn and embarked on the road to godhood.
Otherwise, he must be working for Li now, no doubt.
Closer to home, the Bruce hype has officially begun.
You have to participate in karate competitions and promote them in a high-profile manner, ‘Hollywood action movie stars participating in world-class martial arts competitions are either hype or confidence, so stay tuned! ’
‘DreamWorks’ newest Chinese recruit is trying to challenge the world’s martial arts master. It’s ridiculous! ’
'Newborn calves are not afraid of tigers, Hollywood...'
It became a hit before it was broadcast, and Bruce's name began to appear in various newspapers and periodicals.
Although it was not a headline, it attracted attention and discussion on a small scale.
Next, there are interviews with street fighters.
The survival experience and keen intuition from the streets told them that they must not mess up this opportunity.
"Yes, I know him. His fists are very powerful...although he is not the most powerful, but he is still very strong!"
"Bruce? Wow~" Xiao Hei shook his head and exclaimed: "He is one of the best boxers, of course in underground boxing matches. There are rumors that he once knocked out his opponent with one punch."
"Bruce, ha, I have played against him, he is so good..."
"You mean Bruce Lee,
I've heard of this name. "
The buddy leaned close to the camera and said mysteriously: "He once killed an opponent in one lap. It was terrible."
The rumors became more and more outrageous, from knocking out opponents to killing people.
Those who were killed later became cows, wolves, tigers and bears.
While he did wrestle a bear once, it was dangerous even for him.
Li Zitao wasn't sure he could do it again.
Fortunately, he doesn't need to find a bear to prove himself.
That would be ridiculous.
As for outside rumors, the company asked him not to respond.
What they need now is heat, so that people start to be curious about Bruce and pay attention to him.
Whether this curiosity is liked or disliked, it is a good thing.
Evan is going to make him a traffic star.
Li Zitao is not worried about this. He is capable of supporting his reputation.
He can withstand this wave of drainage!
If anyone is dissatisfied, ask his fist if he agrees.
The intensity of the hype was fully in line with the propaganda department's expectations.
Chinese, minority, action star, newcomer, karate competition.
Each label is a hot topic, and together they are enough to ignite public opinion.
As the incident unfolded, Bruce's reputation became more and more popular, and the number of people supporting and opposing him increased rapidly.
Among them, the majority are opponents.
But Bruce's reputation has become so popular that even Monroe, who is promoting her new film, has to stay away from the limelight.
The Los Angeles Times also put a report about him on its second page.
In the discussions after dinner, the name Bruce Lee was mentioned repeatedly.
Up to this point, he has never responded directly to any questions!
But every time he leaves the company, he is chased by countless reporters.
He actually has nothing to do in the company, but the Propaganda Department needs him to show up every day.
Therefore, Li Zitao clocked in at the company every day, and then went to the gym to exercise.
During this time, his driving skills improved by leaps and bounds.
He has to race against the paparazzi every day, and has to fight wits and courage to avoid being followed by the other party.
Fortunately for him, the iron fence outside the apartment building had been replaced by a partition for safety reasons.
At that time, he avoided being seen by his license plate number and used it as a clue to track him.
"When you go out from now on, do you have to wear a hat and sunglasses?" Tong Jiaxin snickered.
Tong Jiayao was very sympathetic and started choosing a hat for him directly.
Baseball caps, bowler hats, peaked hats and berets…
"Would a fisherman's hat look better?" Tong Jiayao asked, holding a fisherman's hat.
"When did you buy it?" Li Zitao was curious as to when the two sisters bought these.
"My classmates at school started discussing whether Bruce was really good or a liar."
Tong Jiaxin looked at him with admiration, her heart filled with pride.
This man is so outstanding, and being able to meet him is the greatest luck for my sister.
“That white baseball cap looks great and could be kept in the car as a spare!”
Li Zitao looked at the other hats and saw that the colors were really unified.
No wonder young women are cheating on them all the time. It’s all because the colors in life are too bright.