Chapter 1,724 The Horse Boy Is Okay

Human vanity comes from emotions, which are so-called spiritual needs.

Spiritual satisfaction is often more important than physical and sensory satisfaction.

Approval from your boss, care from your family, greetings from friends, encouragement from colleagues or even strangers will satisfy your heart and generate motivation.

On this point, An Group has done the best, and Li Zitao has also applied what he learned and applied this experience to his own companies.

Now, he wants to apply this experience to marketing.

Why are luxury goods called luxury goods? Is it just because of its uniqueness, rarity, publicity and conformity?

Of course not. Another point is the vanity and satisfaction gained from spending money.

Considering the current economic conditions of European countries, with the support of the Marshall Plan, they are gradually getting out of the quagmire.

Although there is still a gap compared with the prosperous period, people no longer need to worry about three meals a day, daily needs of firewood, rice, oil and salt.

Attention to luxury goods and fashion is increasing day by day, and spiritual needs are emerging again. Li Zitao personally believes that there is nothing wrong with the plan of "Fashion".

However, he decided to make a decision after communicating with Hearst personally.

"Mary has prepared a delicious lunch. You should relax and enjoy the sunshine and nature... We will talk about work in the afternoon."

Taking the two of them under the tree, the wife had already directed the servants to arrange various delicacies.

"I'll excuse you for a moment." None of them were unfamiliar faces. After exchanging greetings, Li Zitao went to the three-story cabin next to the racecourse alone.

It was a cabin prepared for vacationing owners, and the wiring inside was capable of connecting to overseas calls.

"Help me pick up the Hearst Group, William Hearst." The wait was long.

First, I made myself a cup of coffee, and then asked someone to bring some snacks. I tasted it while reading a newspaper, and finally there was a voice on the phone.

"I'm William." Little William's voice came, quite majestic.

"William, it's me, Charlie~" Li Zitao said.

"Charlie, haha~ I guessed it was you. Isn't the matter in London over yet?"

Compared with the weakness he felt when he first 'usurped the throne' from his father, young William now has the courage of the head of Hearst.

Even when he was talking to Li Zitao, a hungry wolf, he seemed confident and well-founded. He no longer looked like a helpless child being led around by others.

“Fashion wants to open new studios in London and Paris, you know?”

"Well, the board was very divided over it, and I personally was in favor of it."

Hearing what he said, Li Zitao was surprised and said: "Oh, tell me the reason?"

"Seizing the opportunity, the sales of fashion-related products and the subscription rate of newspapers and magazines in the two places have been increasing year after year. I think this is a good opportunity to take action."

Little William is not just talking nonsense, fashion is Hearst's unique talent, and he is the forerunner of fashion trends.

If you want to maintain this lead, you must be ahead of everyone in everything.

In this era of rapid change, if you are not careful, you may be left far behind, never to make a comeback.

This kind of thing has happened to opponents of "Vogue" countless times.

And he never wants to see that the same tragedy will happen to "Fashion" one day.

"You sound very confident." Li Zitao said deliberately: "You must know that this involves an investment of millions of dollars."

"I know, Charlie... I think the rewards will far exceed the investment. As you said, you have to take a long-term view. The future is the goal!"

This firm speech also gave Li Zitao a rainbow fart. It smelled so good!

"I agree with you. We are indeed the same kind of people." Li Zitao stopped beating around the bush and stated his opinions straightforwardly.

As long as such a small matter has the consent of the major shareholders, even if there are some obstacles, it will basically be passed in the end and will not really come to a vote.

Now with Li Zitao's support, the board of directors will naturally have no problems.

The two discussed issues such as TV, technology licensing, transportation, warehousing and export.

ARC (American Broadcasting Corporation) is a subsidiary of LANC (Los Angeles News Corporation), but demand in the TV market has skyrocketed year after year, and one company alone cannot meet the demand.

As a result, ARC and the Hearst Group launched in-depth cooperation, and it was responsible for everything from production and sales to warehousing, transportation and overseas exports on the East Coast.

So far, Hearst's sales account for an important proportion of ARC's annual sales, and it has gradually gained a say.

But this scene is exactly what LANC does not want to see. As the parent company of ARC, they naturally do not want anyone to divide the rights in their hands.

As a result, LANC is gradually withdrawing technology authorization and beginning to suppress Hearst’s influence on ARC.

"Last month, LANC established its own production facility in New York State. I think this is unnecessary. Our cooperation has been very pleasant..."

Hearst did not respond for a long time because it was worried about Li Zitao's reaction.

After all, they are outsiders on TV. If they give the impression that the boss is always fighting for love and taking advantage of the opportunity to fight among themselves, then Hearst will change his initiative into a passive one.

From reasonable to unreasonable, from weak to strong, this also makes little William act cute and coquettish in front of his boss, pretending to be pitiful...

"Don't come to me to talk about this trivial matter. I never object to healthy competition, but it cannot affect the normal development and operation of the company...

I have only one purpose, to make money. Whoever affects this will be fired. "

Li Zitao's words are very simple, those who are capable will be promoted and those who are mediocre will be demoted.

If William really had the ability to withstand the pressure of LANC, he would not care even if he publicly challenged him.

Competition in the market will lead to progress. Look at those stunning designs. Most of them were born under pressure and difficulties.

As for those cross-generational works, Li Zitao can only say that the creators are all idiots and never act according to common sense. They are even less accessible to ordinary people and cannot be compared at all.

This conversation lasted for two hours. After hanging up the phone, Li Zitao couldn't wait to run to the grassland. He was already so hungry that he couldn't wait to hear anything.

"Where's Mary?" When they arrived at the picnic, there were only two people, Diana and Jesse, and everyone else was gone.

The food on the tablecloth was in a mess, and it looked like there wasn't much left.

"My lady received an invitation from Queen Mary and took Miss Pearl to the ball." Anne answered his doubts.

"Where are Aiden and Jenny?" Li Zitao asked as he picked up a sandwich and ate it.

"Over there." Annie pointed to the other side of the pasture. Aiden was leading a group of ponies and taking Jenny for a walk on the pasture.

"Charlie, it's getting late. I have an appointment, so I'll take my leave now." Diana stood up and said.

"Okay, about that matter, William will discuss it with you in detail when we get back." Li Zitao gave her a reassurance and let Diana leave with a satisfied smile.

Annie went to arrange a car for her, and for a while only Li Zitao and Jesse were left under the tree.

Looking at each other, the two stood up in perfect agreement and walked quickly towards the horseman not far away.

When entering the door, I clicked my toes, and the stable door was locked from the inside...