Chapter 1536 Frankfurt Session
Christmas night.
Delicious food and rare wines are not the only themes.
Amidst the booing of Fia and Little Mary, the slightly drunken ladies turned and walked into the room.
After a while, ladies in gorgeous dresses came one by one.
"Next will be tonight's repertoire, hot tap dancing." Of course, Mary stood in the C position without letting go.
"Tap dancing?" Everyone couldn't help but look at each other.
Whether it is Li Zitao, or Li Xiaobin or Du Qi, it is not clear when his wife learned the new dance.
It’s just that compared to other dances, tap dancing is more wild, powerful, and free, and needs to be expressed with effort. Will there be some dresses like boats?
Click, click, click, click...
A rhythmic sound sounded, and the ladies gently pulled the hem of their skirts with their hands, exposing their bare feet to let people see the dance steps clearly.
And their feet are like naughty elves, flashing non-stop on the ground, so fast that it makes people feel dazzled.
Amidst the singing and laughter, the festive atmosphere was heightened to a climax.
...
In the festive atmosphere, the blue and white market, sales and overseas departments are busy with work.
Strike while the iron is hot, and now is the time when Isetta is hot.
The good news that Isetta is selling hotly in the United States, with more than 6,000 pre-orders in 3 days, quickly spread throughout the European continent.
At the same time, detailed data on the Isetta, performance and show cars have also appeared in major cities such as capitals of various countries.
In terms of publicity, blue and white has spent a lot of money.
If Isetta fails to achieve the expected sales volume, BMW's turnaround can only be regarded as spiritual.
And on paper, there may be losses.
The idea of fully promoting the propaganda was ordered to start after soliciting the opinions of Li Zitao and Victor respectively.
According to the plan, Isetta will have to sell at least 16,000 units in order to be equal to the expenditure in the publicity.
This doesn't even count the connections and relationships that Qinghua made for this.
Although it is a relationship that is not painful, it also has its value!
West Berlin.
Due to war and other factors, the Berlin Motor Show, which has been suspended for several years, is currently seeking opportunities to restart.
For political reasons, Berlin is no longer a suitable venue.
Frankfurt, which owns Mercedes-Benz, BMW and Mercedes-Benz, is weakly damaged and has great potential for industrial development, was designated by the committee as the preferred target.
For now, though, they need start-up capital, the right venue and sponsors.
These conditions are indispensable to maintain the glory and honor of the Berlin Motor Show in the past.
At this time, BMW Germany held a special BMW auto show in Frankfurt.
The committee immediately saw an opportunity, and they wanted to look for inspiration at the BMW Motor Show to see if there was anything worth learning and vigilance.
This time, the main purpose of BMW's auto show in Frankfurt is to promote Isetta.
In addition, following the BMW special session this time, we will see if it can stimulate the sales of other series with the help of Isetta.
The BMW 231, as well as the 309 series and the best-selling X1 in North America, will all be on display at this exhibition.
Naturally, the well-deserved protagonist, Isetta and the limited edition BMW 231 will not be missing.
The slogan of the BMW 231 is that only 101 cars will be produced.
And so far, all 101 vehicles have been exhausted.
However, this is not a problem for manufacturers.
Change to several new color systems, change to a more powerful engine, make some improvements on the basis of 231, and add more perfect aerodynamic streamlines.
Rear wing, brand new chassis and shock absorption system, clang...
The new BMW 231T was born, which has nothing to do with the exhausted 101.
BMW 231T,
It is built according to the standards of racing cars, and the driving experience can be said to be terrible.
But for those who pursue speed and power, it can instantly make the driver's adrenaline burst and take off.
Although BMW has been unsuccessful in these years, they have never given up on themselves.
Moreover, Victor also has his own ambitions.
The preparation of BMW's own professional team has been started several years ago.
Before World War II, the European racing boom reached its peak, and countless events of all sizes attracted the attention of the whole world, and they were also well-deserved protagonists.
Victor has witnessed all this with his own eyes, and he firmly believes that after the war, the former momentum will soon return.
And just as he expected, as soon as World War II ended, the International Motorsports Federation FIA was established in Paris.
Their first task is to restore the racing grandeur before World War II, after three years of discussions and weighing of forces.
A brand new international tournament, One was born.
And its first game was born on May 15 this year at Silverstone Circuit in England.
More than 60,000 spectators arrived at the scene that day, and the outside of the arena was blocked by crowds and cars.
Many more were on the way, and some even crossed oceans, just to see for themselves what was destined to be a world-shattering event.
All well-known manufacturers and teams in the world are also invited to attend, including Alfa, Mercedes-Benz, Volkswagen, Chrysler, Ford, GM...
These are world-renowned big brands, and many small brands that follow the boutique and high-end line are also mixed in.
BMW also wants to join in the fun, but it has been unwelcome before, and the support in various aspects such as funds and materials is also dwindling.
Victor can only wait and see, hoping that BMW will turn around soon.
Now, Isetta has turned around with great difficulty, and Pioneer wants to strike while the iron is hot, and Victor is not the same.
He was more urgent than Vanguard.
Otherwise, he would not take advantage of the opportunity to launch the BMW 231T at this time, hoping to make it a hit and let BMW enter the F1 race.
Pioneer sees Victor's ambition very clearly, and so does Li Zitao.
However, it doesn't do them any harm!
From the beginning to the end, whether it is the reduction of resources and funds, or the relocation of the studio's address, it is not who is targeting BMW.
Everything is done in accordance with the rules of Pioneer, those who are capable go up, and those who are mediocre go down.
Now that BMW has become mediocre, it is not a good thing to wait for it.
Now, the whole Vanguard stands behind Victor, not against him.
The interests of both parties are the same, let BMW become a hit, completely get out of the quagmire of the previous predicament, and bloom its own brilliance.
If BMW can do it, Pioneer will return it to one of its important brands, and the resources it should have will be tilted back to it.
It was precisely because Victor knew this that he boldly decided to give it a go.
As long as the Frankfurt auto show goes well this time, other European countries will deliver satisfactory sales results.
Both what BMW wants and what Victor wants will come true.
If it fails...
"No, it will never fail." Victor looked to the west resolutely, and said in a sleepy whisper.