Chapter 840 Out of Date?
Gong Nanbei didn't read comics much in the last life, and he didn't have the money to buy them. He just gave some ideas to the comics department and asked them to draw according to their own ideas.
Gong Nanbei read it very seriously, the comic book was not thick, and Gong Nanbei read the first volume soon.
The story told in the first book is that the male protagonist, a tycoon of a weapons group, was kidnapped by KB elements for ransom and asked to help them make weapons.
The male protagonist created the first steel armor under extremely bad circumstances!
Like the previous life, he was also replaced with an energy heart because he was hit by shrapnel, which is also the source of his power.
After reading the first volume, Gong Nanbei was very puzzled. Whether it was the plot or the style of the comics, the frame was very good. How could this comic not sell? Is it a matter of publicity?
The other Wang Wangjiao also finished watching "Spider-Man". After the two looked at each other, Wang Wangjiao asked suspiciously, "How is yours?"
"I can't fault it"
"Me too, it looks pretty good"
The two became even more puzzled, and looked at the second book one after another. After a while, the second book was also read.
Gong Nanbei frowned again, this second book looks pretty good too!
Looking at Wang Wangjiao's expression again, it is obvious that he should be fine, so where is the problem?
After waiting until all three volumes were read, neither of them found any faults.
"This style, quality, and plot are all good, how come there are no sales?"
Wang Wangjiao also had some doubts and said, "Yes."
"And in those small countries?"
"Of course it sold well in those small countries, but the best-selling comics were the comics after the comics."
Gong Nanbei nodded slowly, then rang the bell again, waiting for Zhao Dezhu to come in, Gong Nanbei spoke directly.
"Dezhu, you go and notify the managers of the propaganda department, marketing department, and sales department to see me. If the manager is not there, you will find a supervisor. At least one person from each department will come."
"Hey"
Zhao Dezhu agreed, Gong Nanbei pointed to the sofa in the office and said, "Wait a minute, ask the sales department of the marketing department."
Wang Wangjiao nodded, picked up "Iron Man" in Gong Nanbei's hands, walked to the sofa and sat down, watching it quietly.
It didn't take long for the managers of the three departments to arrive at Gong Nanbei's office.
Gong Nanbei and Wang Wangjiao sat together, stretched out their hands to the three of them, motioned the three of them to sit opposite each other, and after waiting for the three of them to sit down, Gong Nanbei first looked at the sales manager and asked, "Iron Man" And sluggish sales of Spider-Man?"
The sales manager was somewhat nervous, nodded slowly and said, "Yes, Mr. Gong, the comics of the superhero series are not very prosperous."
"Tell me about the sales and compare it with the highest sales of comics in the same period!"
"Yes, our current best-selling comic is "Beastmaster", which is more than 70 times the sales of heroic comics such as "Iron Man""
Gong Nanbei gasped after hearing this, more than seventy times? It's just like a joke!
Gong Nanbei turned to look at the marketing department and asked, "Why is that "Variety of Beasts" so popular?"
The marketing manager pushed his eyes and said, "Because of the buying crowd, the main buying crowd of our comics in Huaxia is nine to fifteen years old. Children in that age group are more inclined to transform into animals."
"We have done two researches before. Hero comics are a bit outdated. The reason why they sell better abroad is that we almost only sell them in some small countries, and they have no other choice for comics."
"We have also thought about improvement, and finally thought that the best way to increase sales is to change! But after the meeting, we thought that it was not worthwhile to change, because the sales and popularity of these comics were not even in the comics department. Twenty can't get in!"
"If we have this resource, we can fully invest in "Variety of Beastmasters", which will create more profits for our company"
Gong Nanbei understood as soon as he heard it. This is like changing novels into film and television works in front of him.
But he just couldn't understand, how could superhero cartoons be unpopular?
Gong Nanbei looked at the propaganda department and asked, "What do you think?"
The manager of the propaganda department said: "Mr. Gong, we can only say that the promotion of comics is normal, that is to say, we promote some of the comics on some websites and sales networks."
Gong Nanbei nodded, comics are a niche after all, they can't be compared with movies and songs, etc. The focus of publicity is definitely not in this regard.
"What about the novel department?"
"The development of the novel department is relatively stable. We also did not promote too much, but did some small advertisements on some browsers and search engines."
"Now we are creating two phenomenal novels, one of which is a historical drama that is quite good. We will change it into a film and television work in the later stage of research."
Gong Nanbei nodded again after listening. Through the conversation with the three departments, Gong Nanbei knew why the sales of "Iron Man" and so on were not good.
Because they are out of date!
Gong Nanbei is 33 this year, and things like "Iron Man" and "Spider-Man" are things that he only likes at this age. Now children are more inclined to simple and straightforward comics.
And people of his age are old and young, and rarely have the opportunity to read comics, let alone buy them.
Gong Nanbei was lost in thought, and the others did not dare to speak.
Only the sound of Wang Wangjiao turning the pages, Gong Nanbei spoke after three or four minutes.
"I am more optimistic about these series. According to my previous idea, I should try to popularize the comics as much as possible, let everyone know that there is such a movie, and then start to change the comics into film and television."
Hearing what Gong Nanbei said, several other people took it seriously.
Gong Nanbei continued: "To tell you the truth, I want to create a huge heroic world, which will be our company's new five-year plan after the "Resident Evil" series and the "Matrix" series!"
The three managers were a little uneasy when they heard it. No one knows more than the three of them how successful these two series are, and now these two comics are actually the five-year plan for the future?
The three looked at each other, and finally the marketing manager said, "Mr. Gong, considering the current market environment, I don't think this is a good decision."
The manager of the propaganda department rubbed his temples and said, "Mr. Gong, if possible, we can invest some money first, convert the manga into an animation, and try it out on a small scale first."
Gong Nanbei looked at the last sales department again. The sales department thought about it and said, "I think the same as the marketing department. In terms of comics, we have more themes suitable for comics."
Wang Wangjiao threw down the comic book and said, "Listen to Mr. Gong, go back and discuss with the comics department. I want to see the comic book in a month!"
The three no longer talked nonsense, and they all said yes.