Chapter 919 Disaster Relief Donations

In Nanjing, the disaster ahead is constantly reaching Nanjing through telegrams, and then published in newspapers, letting the people of Dahua know what happened in Jingzhou.

At the same time, Wu Changqing also arranged for some prestigious civil figures to wave their flags in Nanjing and organize disaster relief donations.

In fact, the imperial court has money, and the crisis can be solved without donations from the people.

But Wu Changqing still insisted on doing so and wanted to organize private donations.

His purpose is to foster national cohesion.

After suffering together, the two parties have different feelings for each other.

With the donations from the people in Jiangnan, the people in Jingzhou will be grateful to the people in Jiangnan. And the people in the south of the Yangtze River will have a sense of accomplishment after saving so many lives.

Then, both parties will agree with each other more, regard each other as their own, and agree more with the Dahua court.

It will be easier for everyone to unite when encountering things that require unity in the future.

If everyone is sweeping the front of the door now, there will be a lack of cohesion when everyone needs to unite in the future.

A nation that cares about sweeping the snow before its own door cannot become strong.

Although Dahua's external enemies are relatively weak now, and it is difficult to meet the moment when everyone needs to be united, cohesion is always better than no cohesion.

This spirit can be passed on forever.

How to mobilize the people to donate money, this also has many skills.

Newspapers and radio played a huge role at this time.

Newspapers kept publishing the situation in the disaster area, and then reported some tragic stories, such as the losses of the people in the disaster area, so as to win the sympathy of the people in the Jiangnan area.

At the same time, report some touching stories. For example, in order to save his wife and children, a man gave the last wooden basin to his wife and children, and drowned himself.

Another example is that officers and soldiers sacrificed their lives in order to save the people, regardless of danger.

These touching stories can make people awe-inspiring and admirable, and can also arouse the shame in some people's hearts.

I can't save people like those heroes, so I should do what I can, so donating some money should be fine.

Many people think so.

The radio is also constantly reporting the situation in the disaster area. Compared with the text, the sound has a different effect.

Telling these stories with an emotive voice feels completely different.

Voice can easily mobilize a person's emotions.

Read aloud with emotion, and the articles and stories read out are very appealing.

Of course, broadcasting has not been around for a long time, and not many people in Dahua understand the mystery of it, and everything is still being explored.

Under the vigorous publicity of newspapers and radio, the effect is very obvious.

There was a long queue on the street where donations were accepted.

Although most people didn't donate much, it didn't matter. Anyway, the imperial court didn't care about their little money, but their kindness.

As long as you donate and feel your heart, that's enough.

Ordinary people have donated, and those rich people are embarrassed not to donate.

Some smart rich people are very proactive in making donations.

Of course, their donations have a purpose. They often donate a lot, giving people a shocking feeling, and then attracting attention, so as to become famous or advertise.

Those who seek fame, after donating a large sum of money, their reputation will be much better.

Although it is just a kind of vanity, many people like it.

Some people donate a large sum of money to advertise, and create a positive image of patriotism and love for the people.

The next time people are faced with two similar products, they will definitely be more inclined to choose the product of that good person.

In the era when the economy was underdeveloped, it would definitely not be worthwhile to spend so much money on such an advertisement, and it would not be possible to earn back.

In Nanjing, as long as the advertising effect is good, the donated money can be easily earned back.

In addition, you can also earn a good reputation by the way, killing two birds with one stone.

Merchants who have seen through this point are actively participating in it, and the imperial court doesn't mind helping them promote it for the sake of real money.

Those who donated a lot of money, their names and photos, their deeds can appear in newspapers and on the radio.

They are set as role models.

A typical one is the Chen family, who donated 500,000 yuan in one go.

Chen Daolin is buying fame for his daughter. When we talk about this in the future, don't we all have to give the empress a thumbs up?

This kind of folk reputation is useless, and it is useless, but it is useful, and sometimes it can really play a decisive role.

For the sake of her daughter's prestige and for her grandson to take over the throne smoothly in the future, what is the 500,000 yuan worth?

Even if he wasn't sure if it would be useful, Chen Daolin spent it purely as an insurance policy.

His money was well spent, the newspapers were full of reports on the empress and the empress's children. For a moment, the common people vaguely forgot that Wu Changqing had an eldest son, Wu Hun, who was born to Luo Min, and only knew about Chen Yuyan's child.

This situation made Luo Min very anxious and depressed. She suffers from not having her mother's family to make money outside. She leads the offerings by herself, so there is no shortage of daily expenses.

But at this moment, it is absolutely impossible for her to take out 500,000 yuan.

Even Xue Guiren, who wanted to help her wholeheartedly, couldn't afford that much money.

Of course, Xue Guiren's family also has

money, but compared with the Chen family, it is equivalent to a poor household.

The entire city of Nanjing and the entire Dahua are no more than five fingers away from the families who can easily give away half a million, and the Chen family is one of them.

Luo Min can't compare, can't compete.

This is the first time that Dahua has engaged in such a large-scale donation operation, and the enthusiasm of the people and businessmen is very high.

In just three days, the city of Nanjing alone raised more than 10 million yuan, with an average donation of more than three yuan per person in Nanjing.

Among them, ordinary people raised about 3 million yuan, and those rich people raised more than 7 million yuan.

Ten million, even in Dahua, is not a small sum.

Moreover, this is just a place in Nanjing.

Similar activities will be carried out in other big cities.

Other places are not as rich as Nanjing, but they have a large population. Nanjing has a population of less than four million, while other places have hundreds of millions.

Donations from other places have also been slowly counted.

Shanghai donated more than 6 million yuan, Guangzhou more than 4 million yuan, Suzhou more than 3 million yuan, Hangzhou more than 3 million yuan, Ningbo more than 2 million yuan...

More than 30 large cities donated a total of 50 million in the early stage.

This is only the early stage, and after a few more days, it will be no problem to break through 60 million.

60 million, which is equivalent to one-eighth of the country's annual tax revenue.

This is exaggerated, enough to show the enthusiasm of the people.

Of course, positivity alone cannot do so well.

Among them, there are also many tricks.