Chapter 853 Only Believe in Disney Fairy Tales

The people who participated in this party left one after another. After Ronan sent them away, he chatted with Steve Jobs for a while.

"Your physical condition is much better than last time." Ronan said.

Steve Jobs smiled: "I have experienced a new realm in India, and it is not a problem to live another ten years."

Hearing this kind of rhetoric, Ronan didn't know how to answer it for a while.

The Steve Jobs he knew seemed to be split into two.

One is an absolute business elite with a clear mind and can always see the reality clearly through the fog.

Another drowning man grasping at the last straw, pinning his hope and future on some illusory things.

Ronan couldn't comment either, he could only say that the illness was affecting and changing Steve Jobs.

"Are you sure you can get back the copyright of Pixar's animated features?" This is what Steve Jobs is most concerned about: "Ronan, I admit that you and Bob's plan is very good, but the market is changing rapidly."

Ronan smiled: "Steve, if we operate through normal channels and methods, how likely is it to get back the copyright?"

Steve Jobs was silent, because he made a lot of efforts through legitimate channels, but the effect was almost zero.

Ronan continued: "Those copyrights are not only related to the animation itself, Disney has built a whole industrial chain around them, such as the Toy Story theme hotel that has been built, it is too difficult for Disney to give up."

Steve Jobs sighed: "I understand that I can't do these things in Hollywood, but you are different from Relativity Entertainment."

In the final analysis, his specialty and home field have never been the film industry, otherwise he would not have been led by the nose by Walt Disney all the time.

Ronan said: "Any circle has a xenophobic side, and Hollywood is no exception."

Steve Jobs nodded and said, "I'm going back to San Francisco today, keep in touch."

Ronan said: "Bob will communicate with you in time if there is something to do."

Apple still has a lot of things waiting for him to deal with. It is impossible for Steve Jobs to stay in New York for a long time, but his appearance today has already shown his attitude and position to those people.

Robert Iger said to Ronan: "Steve Jobs' ambition is not in the film industry,

But because of the events in the 1980s, he would not fully trust Apple. This deal with us is also a guarantee for his family. "

Ronan understands: "Assets are not placed on one company."

Robert Iger said: "If the deal with us is reached, Jobs can not only own the shares of the promising Netflix network, but also use the obtained funds to buy and increase the shares of companies such as Apple. Make sure that your wife and daughter live a carefree life, at least you don’t have to worry about money.”

Ronan said slowly: "I hope to get back the copyright smoothly and complete the deal with Pixar Studios."

"According to Walt Disney's internal regulations." Robert Iger has worked in Disney for many years and has enough understanding of Disney: "As long as Disney's board of directors approves, there will be no procedural problems, and there will be no need to worry about other troubles in the future."

Ronan said: "So, this is the key." He thought for a while, and then said: "There is one more thing, let Disney continue to mess up as much as possible."

It is definitely very difficult to really unite the shareholders of a company with scattered shares. Once Roy Disney had such a big advantage, he was only able to oust Michael Eisner.

There are still many shareholders who support Michael Eisner.

Frankly speaking, it is not too much to say that Michael Eisner is the number one contributor to Walt Disney's development from a single production company to today's comprehensive entertainment and media group.

500 South Buenavita Street, Los Angeles, CA.

A reddish-brown building in the style of a Roman palace stands here, with large stone sculptures of 7 dwarves on the front of the outer wall.

This is the headquarters of Disney, home of the Fantasy Kingdom.

In the history of Hollywood, Disney is so far the only major studio that has never been traded.

The first day Hollywood was born was a studio system. The pioneers opened up wasteland in Los Angeles, and opened up the vanity fair of the elite with a single turn.

Disney started out inconspicuously, almost without a name.

Until that mouse was born.

Mickey appears as an innocent and romantic image of children, providing children and even adults with a channel away from the real society. When the American economic crisis broke out in 1929, Mickey Mouse was described as "the last ray of sunshine in the capital world", and then became a symbol of optimism and positivity across the United States.

Disney, with Mickey Mouse, is still a small company.

But Disney jumped at the chance.

Its thinking in the film business is to avoid collisions with other major Hollywood companies, and not to compare "artistic pursuits" with emerging European directors, but to choose children's perspectives and create a unique approach.

As the children's world grows slowly, there are adult stories.

In the process of growing up with the audience, Disney has continuously enriched Mickey Mouse's family members, created his girlfriend Minnie to increase the love line, supplemented Donald Duck and Goofy to broaden the friendship line, and introduced current affairs at the time. The story of Gustus Lindbergh flying across the Atlantic to Paris, in the film "Crazy Plane", sent Mickey into the cockpit.

After Mickey Mouse and Donald Duck, Disney started to have a name in Hollywood.

Then, in 1937, the success of the first animated feature film in the United States, "Snow White", a super-grossing animated film, gave Disney a glittering business card in Hollywood.

People who understand the Hollywood film industry have heard about the latter matter. Disney has the most valuable batch of film IP through its best hand-painted animation production.

Someone once said that Hollywood does not believe in tears, only Disney fairy tales.

Today, the person in charge of this giant battleship is called Michael Eisner.

Chairman and CEO of The Walt Disney Company.

During Michael Eisner’s tenure, he adjusted his business strategy. The original Disney team specialized in animation, and introduced computer animation production systems from Pixar Studios for technological innovation; new teams such as Touchstone Pictures and Miramax focused on live-action movies.

At the same time, Disney spent US$19 billion to acquire American Broadcasting Corporation ABC and ESPN sports channels, completing the all-round expansion and coverage of communication channels.

This was the largest transaction in the US media sector at the time.

Robert Iger once commented on Michael Eisner to Ronan: He is a management genius who turned the tide and is also an autocratic Bismarck-style ruler.

Today, Roy Disney, who single-handedly invited Michael Eisner to Disney, is working with shareholders to drive Michael Eisner out of office.

In the battle of Vanity Fair, business strategies and capital means must be decisive.

In the luxuriously decorated office, Disney President Dick Cook looked at Michael Eisner opposite him and said, "Many organizations have held back our cooperation with various ideals."

Michael Eisner said, "What about the agency we started?"

"Again, they didn't want to take any chances," Dick Cook said.

"Roy Disney thinks he can win by doing this?" Michael Eisner snorted coldly and said, "He thinks too simply."

The three highest positions of power in Disney, the chairman and CEO are held by him concurrently, the position of president belongs to Dick Cook, and the board of directors is in control again.

These are Michael Eisner's capital and the source of his self-confidence.

Dick Cook reminded: "There are many shareholders who support us, but we also need enough equity in full control. Now that the source of funds is limited, our equity acquisition will soon have to be suspended. As far as I know, Roy -Disney is already using the Disney family's reserves."

Michael Eisner is no longer the former Michael Eisner, with a bit of aloofness: "I will take the time to talk to the major shareholders in person, and remind them who made Disney develop to its current scale."

Dick Cook frowned slightly. As someone who had worked with Michael Eisner for many years, he could feel the changes in Michael Eisner the most.

This is a very dangerous signal. He reminded: "Michael, we must pay attention to it. Although the Disney family has declined, it also has a certain amount of reserves. This is not something we can fight alone. We must unite more people, otherwise The consequences are unimaginable..."

"I get it," Michael Eisner said. "I'm going to do my best to get shareholder support."

He thought for a while and said: "Those guys are all bastards who are ready to fall. As long as we can make some major moves that are beneficial to the company, they will not hesitate to abandon Roy Disney and support us. .”

It is true to say that shareholders don't care who is sitting on the stage, they only care about whether they can bring benefits to their investment.

Michael Eisner continued: "Don't forget, Disney's supreme power and board of directors are still in our control, and we still hold the initiative."

Dick Cook sighed: "Don't underestimate the influence of the Disney name, especially in the Disney group."

Michael Eisner said confidently: "Don't worry, nothing will go wrong."

Dick Cook didn't say much, leaving Michael Eisner's office, looking at the building where he had been working for more than ten years, suddenly thought of something.

Do you want to make two-handed preparations?

In the office, Michael Eisner put away his arrogance and self-confidence, but was a little more cautious.

Roy Disney suddenly filed a lawsuit in the Delaware Chancery Court, which caught him off guard and made him feel a lot of pressure.

My family knows my own affairs, and the matter of Michael Orvis back then really needs to be pursued, because procedural errors were indeed made in many places.