Chapter 405 The Missing Girl

In the clear sky of Los Angeles in September, Robert Iger got out of a Cadillac and entered the floor where the embassy film industry was located. Immediately, the front desk staff led him into the conference room and met a group of executives of the embassy film industry.

"Good morning, Garcia." Robert Iger shook hands with the embassy film executives one by one: "Good morning, Allen..."

These people also responded to Robert Iger. During the work contact, Robert Iger left a very good impression on them. He has an easy-going personality, outstanding ability and rich experience.

Ronan undoubtedly found a very good butler for Relativity Entertainment Group.

Garcia presided over the meeting, looked at Robert Iger, who always had a smile on his face, and said, "Start now?"

Robert Iger said with humility: "I came here today to learn about the distribution business. You are professionals, so don't worry about me."

Today is the "Taken" pre-screening publicity release planning meeting.

Robert Iger seldom asks about this kind of publicity and distribution business for a certain movie. The specific business is naturally carried out by specific personnel, but just asking does not mean that he does not need to know. He came here to learn more about the company. distribution business.

Robert Iger took a look, and the heads of various departments of the Embassy Pictures in Los Angeles, as well as the executives directly responsible for the announcement of "Taken", all came to the conference room.

Although Ronan did not come, it can be seen from the specifications of the meeting that Embassy Pictures attaches great importance to "Taken".

By the way, Ronan once said that if "Taken" is successful, it will center on Liam Neeson and create a series of rescue-themed movies around him.

Robert Iger knew Ronan was serious, which is where Relativity Entertainment has an advantage.

At present, Relativity Entertainment has a large number of serialized movies in its hands. Although the revenue of these movies may not be as high as the first-line big production projects, they can be profitable in the long run.

Serialized movies have increasingly become the key capital for the survival and development of film companies.

"The Purge", "Reaper", "Wrong Turn", "Resident Evil", "Underworld" and so on.

These films seem to have little investment, but the profit margin of each is quite amazing.

Not to mention anything else, if Ronan is not aggressive, these series of movies are enough for him to eat for a lifetime.

"How is the contact with the theater?" Garcia's voice came over: "Thomas, tell me about the situation."

Thomas said: "The three films we have released this year are all big sellers, especially "Reaper 2", the North American box office has exceeded 100 million US dollars, and the three theater companies are willing to invest enough in the films produced by Ronan. resources, the number of premiere theaters will not be less than 1,000."

Garcia asked again: "Alan, what about overseas distribution?"

Alan Albert said: "We have already contacted 75 countries and regions for distribution. Some overseas distribution companies are more cautious, and they are still in the wait-and-see stage. We need to see the response of the film in North America before we act."

He thought for a while, and then said: "One week after its release in North America, "Taken" began to be screened overseas, and it has been confirmed that 28 countries and regions will start screenings in the next weekend in North America."

Garcia nodded first, then asked, "What about offline distribution?"

Terry, director of offline distribution, replied: "Preparations in all aspects have already started, but the DVD suppression will not start until the middle and late stages of the North American screening. "Taken" will also be released in the East, and it is impossible for us to send the copy to DVD first. Disc manufacturers, the cost of suppressing DVDs is very low, but piracy is rampant, and if copies are released too early, it is very likely to lead to the outflow of pirated copies.”

"Yes." Garcia said: "You can control this aspect."

Hearing this, Robert Iger wrote down what Terry said in his notebook.

This is actually a problem facing Relativity Entertainment, and he's noticed it before.

Because of Netflix, Robert Iger had a detailed understanding of Embassy Pictures' DVD suppression business in the East,

Eastern's cheap labor, strict export quality control, relatively mature technology, etc., have effectively reduced the cost of DVDs, but problems have also followed. Movies under Relativity Entertainment are also suppressing DVDs, and they have become a place where piracy is rampant. victim.

Thankfully, these bootlegs can only stay in Eastern markets.

Robert Iger and Ronan have carefully discussed this issue, and even Ronan, who knows the East very well, has nothing to do about it. He can only ask the East Branch of the Embassy Pictures and the DVD dealer to strengthen copy management.

Fortunately, there is no sales of genuine DVDs in the eastern market at all, and there is no obvious impact on the business of Embassy Pictures.

There are really pros and cons to this.

In the absence of relevant legislation and law enforcement, even foreign businessmen have no good solution.

Robert Iger is very clear that the large population base in the East means that there are considerable potential consumers, and the market cannot continue to be chaotic forever. Relativity Entertainment must find a way to develop the market there.

Piracy is an unavoidable problem.

Garcia's questioning voice sounded again: "David, have you confirmed the theme of the promotion?"

Robert Iger immediately looked at David Villa. The promotion of the embassy film industry has always been very distinctive. Starting from "The Blair Witch", the promotion of many films has been brilliant. Some films are not so much high quality as they are. It's better to say that publicity wins.

David Villa glanced at his notebook and said: "Ronan sent a suggestion, which I think is very good, and I also asked people to do some related preliminary investigations."

Everyone in the conference room looked at David Villa in unison. Ronan's publicity suggestions have always created a storm of public opinion.

Robert Iger is also interested, from the viral marketing of "The Blair Witch", to the emotional hype of Robert Ludlum in "The Bourne", to the use of Paris Hilton in "House of the Dead" to create topics, Ronan's The suggestion is a stroke of genius every time.

David Villa said: "Ronan suggested that when we publicize, we should focus on the cases of missing girls and their families. I did some research. In North America and Europe, there are a large number of cases of missing girls. Most of them are People, like the heroine in the film, flowed to music groups and drug cartels, some were auctioned on the black market and became veritable female slaves, and some were even tortured and killed for fun."

"I think this aspect may attract widespread attention." Alan Albert continued: "When I was working in Europe, I heard people talk about this aspect. It is said that some girls in Eastern Europe, after being trafficked and auctioned, To be tortured to death alive, and some people pay for it for fun."

Those present here are all well-informed people, who know that the world is far from being as beautiful as it seems, and have heard more or less about the tragic experiences of the missing girls.

Thomas, who has long been a father, said: "It should attract a lot of attention. Which family has no children?"

Seeing that the atmosphere was a bit heavy, Terry said deliberately: "Not every dad can be like Brian."

David Villa added: "Most of the missing girls can't be found again, according to my preliminary investigation. Last year alone, there were thousands of missing girls in the United States."

"This publicity strategy is promising." Garcia made a decision: "Find out some real cases, launch media reports, call for the attention of the whole society, and then let the movie's promotional theme move closer to this."

David Villa nodded and said: "After the release, we can hype the educational value of this film. Since the film is released on the Thanksgiving schedule, its theme is also suitable for the family atmosphere."

Thomas answered at this time: "I now understand why Ronan suggested that "Taken" premiered during Thanksgiving. From the perspective just now, this film is really very suitable for family audiences."

Garcia reminded: "David, pay attention to controlling the scale."

David Villa said: "Don't worry, this is not the first time we have operated this kind of propaganda."

Garcia added: "I have another proposal. The company will set up a foundation to help the families of missing girls, and donate 1% of the film's revenue or other small percentages of revenue, and can also raise donations from the whole society. "

Others agreed: "Yeah, it's a good way to get media attention."

"Okay." Garcia said: "We will form a resolution as soon as possible."

The speed of the meeting was very fast. Robert Iger did not speak from the beginning to the end, and he always played the role of a bystander. He specialized in technology. These professionals in the embassy film industry are much better than him in film promotion and distribution.

After the meeting, Robert Iger came to Garcia's office and chatted with him for a long time, until near noon, he left and returned to Relativity Entertainment.

Robert Iger has carefully inspected the three subsidiaries successively, and found that Ronan has left an extremely deep mark on each company. Because of Ronan's continuous success, the people in the company have a kind of blind trust in Ronan.

This can be said to be a good thing in the development stage of the company.

Everyone in the company can gather around Ronan, form a huge centripetal force, get rid of some unnecessary objections, and promote the rapid development of the entire group company.

But this also has hidden dangers.

Once Ronan's decision-making and judgment on the project make a serious mistake, the company will inevitably fall into a huge vortex.

Robert Iger has carefully considered this issue. At present, both the company and Ronan himself are clearly on the rise. Judging from the usual situation of successful Hollywood producers, Ronan should not make major mistakes in recent years. Don't worry too much, after all, the cohesive centripetal force is more conducive to the company's rapid development.

However, after the company enters a stable stage, Ronan must be advised to form an effective decision-making mechanism.

Robert Iger returned to the office and immediately got good news. The new Batman movie project that Ronan vigorously promoted some time ago got the green light from Warner Bros.

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