Chapter 342 Zombie Survival Guide

Embassy Pictures, Online Distribution Department, Peripheral Distribution Department and Publicity Department are busy making final preparations for the release of "Resident Evil".

Ronan participated in the drafting of the publicity plan in November last year, but because of his busy financing and Netflix's series of work, he didn't pay much attention to the promotion of "Resident Evil".

Today, Embassy Pictures is no longer a company that can only distribute niche films in a small area. After more than two years of accumulation, it is no longer a problem to promote and distribute films on a large scale, and it has relatively rich experience.

This is already one of the very well-run mid-range distribution houses in Hollywood.

When formulating the publicity plan, Ronan only made a few comments, and asked the embassy film industry to contact the screenwriting department of Shahai Entertainment to jointly write a guide for ordinary people to survive in the event of a zombie crisis in the United States.

Then, use these and viral marketing to make a big fuss about zombies.

The writing was completed as early as December, and for the sake of publicity, the naming is simple and clear - "Zombie Survival Guide".

"How's the announcement?" Ronan came to the embassy film industry, specifically concerned about the promotion and distribution of "Resident Evil": "Is it going well?"

Director of Publicity Department David Villa took the lead in saying: "In general, the publicity is relatively smooth, and the viral marketing around Umbrella's tyrant virus and "Zombie Survival Guide" has achieved the expected effect."

"The marketing effect is very good." Thomas, the director of the theater distribution department, said: "We didn't spend much effort, and we got 2,850 opening theaters."

Ronan nodded slightly: "Not bad."

A game-adapted film, which is still an R-rated film, can be released on such a large scale, which is enough to prove the work of the distribution company. He asked again: "How is the preparation for the premiere going?"

"Everything went well," Thomas said.

Ronan reminded: "Be careful to place the Netflix advertisement on the scene."

"We are coordinating with Netflix." Thomas said simply: "We are going to place Netflix billboards where the premiere is most likely to attract media attention."

In the office of the Network Propaganda Department of the Embassy Film Industry, Bernat was busy in front of his office computer. His job was to post various related news about the viral marketing of "Resident Evil" on several large forums.

After more than a month of operation,

Viral marketing has caused quite a stir on the Internet.

Bernat always pays attention to the dynamics of the website he is in charge of.

Of course, since the "Resident Evil" game has been released for several years and has a certain influence, the so-called viral marketing is not about spreading false news, but using some special content to arouse the interest of as many people as possible.

Bernat quickly released the so-called internal diary that had been prepared on the forum.

"Umbrella Corporation conducts human experiments on the T virus again!"

The article begins with a detailed description.

"Last week, Umbrella Company paid a lot of money to invite two paralyzed patients, fabricated false news, and asked them to voluntarily conduct T-virus experiments..."

"At the beginning of the experiment, the effect of the T virus was astonishing. The two paralyzed patients stood up from the hospital bed in just a few minutes, regained their ability to walk, and all their physical data returned to the healthiest state of the human body. It seems that in the last month After an accident in the experiment, the latest improved T-virus really worked."

"But only five minutes later, the accident happened again, exactly the same as last month. The two experimenters went crazy and attacked the experimenters crazily. One of the assistant experimenters was bitten off a piece of meat from his forearm. The experimenters devoured the flesh... They, they turned into bloodthirsty monsters once again!"

"The bitten assistant experimenter also turned into a bloodthirsty monster ten minutes later..."

"I am an ordinary staff member of Umbrella. I am extremely disturbed after hearing the news. Once the T virus is leaked, it will cause a huge biohazard. I am going to cooperate with an environmental protection organization to steal a copy of the virus." , and report the situation to the government."

"Umbrella is very powerful, but I don't believe they can cover the sky alone."

"I'm Lisa Addison. If something happens to me, I hope someone can see the diary and make it public! Expose Umbrella's illegal experiments!"

This so-called diary was successfully uploaded, but in just half an hour, there were hundreds of replies.

"Am I going to call the police?"

"Zombies are about to break out all over the world. I suggest everyone read "Zombie Survival Guide."

"Zombie Survival Guide? What's that?"

"Teach you how to survive the zombie apocalypse."

Bernat quickly browsed through these replies, preparing to release new information.

He is already very familiar with using the Internet to create all kinds of true and false news and propaganda films.

Probably because he has been in this business for too long. Bernat always feels that the company's publicity is a bit conservative. It should publicize the imminent outbreak of the zombie virus on a large scale.

For example, it can be said that "Zombie Survival Guide" was released by the US Centers for Disease Control and Prevention.

A horrible virus that turns people into living corpses.

Sometimes thinking about it can make people shudder.

Zombies have nothing to do with voodoo or the like, but something invented by humans themselves to destroy the human world.

Just like the Washington authorities are full of pigs, this is a theme that the general public likes very much.

He has read the script of this "Resident Evil" movie. Compared with the zombie movies in the past, it describes the source of zombies from a scientific point of view. Although the word zombie is never mentioned in the script, as long as you read the description, you will know that It must be a zombie!

Nowadays, the word "zombie" only exists in fantasy and horror works, and there are few sci-fi works related to the real world.

Not everyone is interested in zombies, but zombie culture has been popular for many years, and there are also considerable fans.

There are even dedicated zombie forums and chat rooms on the North American Internet.

"Zombie Survival Guide" has attracted extremely close attention from these groups.

In a chat room, many people are having a lively discussion.

Ivy: Have you guys heard of the book "Zombie Survival Guide"?

ABC: I’ve read it several times, and it’s very practical. If the zombie crisis really breaks out, follow the instructions in the book, and it seems that you can survive.

A special fan suddenly interjected: After the zombie outbreak, you can find a zombie lady to play intimate games! Do you think you will get infected after having sex with Miss Zombie?

The chat room was instantly speechless.

After a while, someone said: You have such a strong taste that you would do that kind of thing with a female zombie!

In the chat room, we discussed whether having sex with zombies would turn them into zombies and give birth to baby zombies. A man named Killer Bill said: Don't you know? These are all hype! Movie companies use the Internet to hype!

Ivy: Yes, this is a promotion for the movie "Resident Evil".

From "The Blair Witch" to now, the general public is no stranger to viral marketing.

ABC: I have been looking forward to it for a long time, and finally there is a big production of a zombie movie!

The chat room turned to discuss the "Resident Evil" game and movie, and someone even uploaded the latest movie poster, and the zombies in it looked quite interesting.

Since "Resident Evil" was promoted in addition to game-adapted movies, it also featured the zombie card, and many people classified it as a zombie movie.

Most of the zombie movies in the past were B-grade movies with limited investment.

In contrast, "Resident Evil" is definitely a big production among zombie films!

After Valentine's Day, the President's Day holiday is approaching. Davis plans to use the weekend with his friends to have fun with President's Day. Going to a movie is also part of the plan.

Sitting in front of the computer in a room in the apartment dormitory, Davis flipped through news about recent movies and suddenly discovered something interesting.

"Zombie Survival Manual?"

Davis was a little baffled, so he simply searched for the name on Google, and came up with a lot of relevant information, as well as reader comments about the book.

"After reading this book, I think the human world is terrible! Will anyone in those large pharmaceutical or biological companies study similar viruses? What if it is leaked? I see everyone is worried now, afraid that they will suddenly Turn into a zombie to bite me..."

Soon, Davis found the contents of the book online, which begins with a detailed account of zombies and a virus called Tyrant.

"What are zombies? How are they born? What are their strengths and weaknesses? What do they desire? Why are they hostile to humans? Before discussing any survival technology you must first learn what threatens your existence."

"We have to separate fact from fantasy first. The walking dead are not the result of some dark magic or other supernatural force. Maybe you have seen some zombie movies, but those directors classify zombies as unexplainable miracles. But in reality, everything comes from reality, and the threat is around us. This threat is most likely to come from a virus, and we will name this virus a tyrant for the time being..."

"The rampage of the tyrant virus will destroy the entire city and the entire country, and at that time, the human beings who have the vaccine will become the only remaining human beings in this world. And they will become the masters of the world..."

These things may seem a bit scary, but this is the information age, and Davis just treats it as a beautiful setting and concept.

Later, a story is used to describe the horror after the outbreak of the virus in detail: the virus spreads through the air, causing humans and animals to mutate or die, and even plants to wither one after another, resulting in global desertification. Survivors can only keep moving to avoid the pursuit of zombies. etc.

The more Davis watched it, the more interested he became, and he soon discovered the "Resident Evil" related to it, and planned to call his friends to watch this film during the President's Day holiday.