Chapter 102: 200 Theaters

The door of a lounge of the theater opened, and many people came out one after another. Miller, the vice president of Emperor Entertainment's Los Angeles branch, and Brown, the deputy director of the film selection department of AMG Cinemas, fell behind.

The two obviously had something to say.

"How many screens did you give to this film?" Brown asked tentatively.

Miller shrugged: "If it wasn't for the explosion of publicity, this bad movie wouldn't be able to enter the theaters of Emperor Entertainment at all."

Brown believes deeply: "The film itself is rubbish, there is no doubt about it, but the propaganda methods they use are rare and the effect is very good. Even in my company, many people in the office are discussing the Blair Witch."

Miller turned to look at him and asked, "How many screens did you give?"

I'm a little worried, AMG gave more to him but not more to him, if the movie hits the box office, there will be a little trouble later.

There is no conflict between the two companies on this film. Brown said directly: "Twenty theaters, twenty screens, but the locations of the theaters are not good."

Miller smiled: "I'm the same as you. It's not that I have cooperated with Angel Films. They are making a big fuss. I don't even want to give ten yuan." He suddenly asked: "Aren't you optimistic about their publicity? Is there an effect? ​​Why did you give so much screen?"

Brown didn't answer, but asked instead, "What about you, why?"

"No matter how big the publicity is, the quality of the film is not good, and there is a great possibility of failure." Miller is very serious: "How big was the popularity of Batman and Robin two years ago? How bad is the box office?"

Brown smiled and said, "I agree with you. Publicity is directly related to the box office, but good publicity may not bring a bad movie a good box office. The quality of this movie is really bad..."

If it weren't for this film's recent high topicality, it would not have attracted people of their level to test the film.

The two came to the entrance of the theater, and Brown said: "The person who made this publicity plan is undoubtedly a genius, but he is seriously inexperienced and has neglected the key element of film quality too much."

Miller nodded: "You're right. The promotion of this film is crazy. The person who came up with this idea is definitely not simple. It's a pity that he doesn't know enough about the film market."

Brown added: "Stanley Kubrick's posthumous 'Eyes Wide Shut' opens the same weekend, and I'm leaving more theaters and screens for Tom Cruise and Nicole Kidman. The topic brought by the couple is no worse than that of a witch."

"Well, although "Eyes Wide Shut" is a bit obscure, it is better than "The Blair Witch"." Miller said: "The Chriss and his wife have attracted a lot of attention."

Recently, the marriage between Tom Cruise and Nicole Kidman seems to be a red light, and the media is hyping wildly.

As for "The Blair Witch", which is also very topical, it has been tested in theaters and screens. If the effect of the test screening is really as good as the promotional effect, it will be enough to expand the screening scale at that time. The company has played this routine countless times , is not difficult at all.

In another break room in the theater, Garcia, who had just finished negotiating with representatives of several theater chains, met Ronan.

Ronan asked directly: "How effective will the trial film be?"

Garcia shook his head slowly: "If possible, I really don't want to hold this screening."

"We don't have the resources to bargain with the big theater companies now." Why did Ronan want to hold a trial film meeting: "They asked to hold a trial film meeting before considering introducing theaters, and we can only do so."

To put it bluntly, the money in the hands of no one is blown by strong winds. How many commercial companies are not mercenary?

Garcia added: "Fortunately, we have basically achieved our expected goal. Including the three major theater companies, we have won 100 screens in 100 theaters, but most of the theaters are located in very ordinary locations."

Ronan nodded in satisfaction: "This is not bad,

In addition to the 100 independent theaters that have been cooperating with Embassy Pictures for a long time, "The Blair Witch" can open in 200 theaters in the first weekend. "

If I remember correctly, the opening scale of this film in the previous life would definitely not exceed 50.

"Hopefully everything goes as planned," Garcia said.

This film was purchased by Ronan Anderson, and he planned the publicity and marketing alone, and at the same time solved the publicity and distribution funds. If it is really successful, it will definitely eliminate the popular feeling of the embassy film industry due to the acquisition.

Even, establish a huge prestige in the company.

The success of the film can also help the embassy film industry complete a transformation.

In the past, Embassy Pictures has never made such a large-scale announcement.

Ronan urged: "Say hello to the printing factory and FedEx in advance. If the box office of the film is really good, contact the theater immediately to prepare to send a copy."

"Don't worry." Garcia said confidently: "The two sides have negotiated everything, and I will confirm it again. As long as the funds are in place, they will start working immediately."

Ronan thought about the schedule he had seen before, and said: "The film that started painting on the same weekend, the largest is "Eyes Wide Shut" starring Tom Cruise and Nicole Kidman, but this film is not the same as " The audience of The Blair Witch is completely different, and it will basically not affect us. Whether the publicity we have invested heavily in will be effective or not depends on next weekend."

David Villa, who had been silent until now, interjected: "I think it will work!"

As the person in charge of publicity, he has first-hand data and is quite confident about it.

Ronan said again: "How are those people doing in Africa?"

Garcia replied: "It's not bad. The cost in Africa is low and the air is good. It is said that director Daniel Malik organized them to make a documentary about Africa."

Ronan thought for a moment and said, "Wait three to four weeks after the film is released, let them come to Los Angeles, we need them to bear all the media attention."

During the hot period of the film, he, the actual planner, would never show up in front of the media, and the embassy film industry should keep a low profile.

Let the director and the leading actors go out for the limelight.

Ronan looked at the time and said, "Let's stop here today. If the opening of the painting next weekend is good, I will invite everyone in the company to watch "Eyes Wide Shut". It is said that Mrs. Cruise's naked body can be seen. "

Like all literary actresses, Nicole Kidman has too many large-scale roles.

No art without nudity.

Having said that, the film "Eyes Wide Shut" has caused a lot of rumors, such as Tom Cruise and Nicole Kidman divorced because of this, such as Nicole Kidman's fantasy and fake scenes, such as Nicole Kidman can't conceive because of her damaged uterus in a fake show...

The film left the deepest impression on Ronan, or Nicole - Kidman, the Australian actress is really good.

It seems that this stage is also the time when Nicole Kidman's appearance and figure are at their peak.

With the end of the trial screenings and the acquisition of 100 trial theaters from several theater chain companies, the pre-screening promotion and distribution of "The Blair Witch" has also entered the final sprint stage.

The 200 copies were delivered quickly, and the list and address of the screening theaters were also posted on the movie website. The publicity campaign never stopped, viral copies were always circulating in the society, and more and more people were discussing college students and the Blair witch. .

Finally, on July 16th, "The Blair Witch" appeared in 200 theaters across the United States.