Chapter 212 The Big Sale of Academic Journals

Jax is a reporter for the London Daily News.

The name "London Daily" sounds very grand, but in fact, with the development of technology, the information and communication industry has become very developed. Due to the limitations of its distribution, "London Daily" has been reduced from a medium-sized media in London to a company. The level of tabloids and the revenue brought by sales can only make the newspaper run normally.

The business situation of the newspaper is like this, and the difficulty of the reporter's work can be imagined.

In the big media industry, Jax is just a very, very ordinary little reporter. He runs around every day to cover the news content he reports. In his spare time, he also walks around the streets and reads other tabloids, small newspapers, etc. Magazine news, find something that might become a report.

After breakfast, Jax, as usual, walked down the street with his camera and work bag, looking around as he walked.

Thinking of the interview tasks to be completed in one day, he felt a headache, not because the interview was difficult, but... there was nothing to interview at all, they were not like those big media reporters, who can go to various clubs that attract attention, or go to interviews What high-ranking government officials, most of their reports are only on the streets and alleys. It is very difficult to change the tricks to make these content into interesting news.

Therefore, for the media, interview materials are very important, but the "London Daily" does not have the corresponding ability, so Jax can only run around to find materials.

After walking along Crouvier Street for an unknown amount of time, Jax stopped to take a sip, saw a newsstand next to him and walked over.

"Anything new?" Jax asked.

The owner of the newsstand is an old man, and everyone around him calls him Old John. He has a long beard, so he is nicknamed 'The Beard John'. When Jax asked, John Beard was sitting and watching newspaper delivered. As soon as he looked up and saw Jax's attire, he knew that this was a small reporter, and this kind of person generally wouldn't buy magazines, so he said a word impatiently. "See for yourself!"

Jax shrugged nonchalantly. Just picked up a magazine on the edge and read it.

"The UCL Journal?" Jax shook his head as soon as he saw the name. This kind of academic journal would definitely not have the news he wanted.

However, he still opened the catalogue.

Then Jax's eyes stopped there, and finally mumbled in confusion, "Motion recovery theory and practical application? Nine pages? The writer is... is... Wansheng? What a strange name... "

"wrong!"

Jax was smart and immediately felt that the name was familiar. Immediately, his eyes widened in response. "Wan Sheng? Wan Sheng? Yes, Wan Sheng? This is his new research? My God—"

"Boss! Boss!"

John Beard raised his head suspiciously, and saw the little reporter in front of him saying loudly, "I want this magazine, how much?"

"Two pounds and ten shillings (£1 = 20 shillings)."

"It's quite expensive!" Jax said, handing over the money anyway, then took a closer look at the magazine and left.

John Beard kept watching. He was a little puzzled. He didn't understand what this little reporter was doing in such a hurry to buy a journal?

This kind of thing is really rare.

Finally he shook his head. He put his mind on the newspaper in his hand again.

It's reporting the last League Cup match between Arsenal and Manchester City. That large photo is the picture of Wan Sheng and Wenger smiling and shaking hands.

...

After leaving the newsstand, Jax found a bench by the street and carefully read the reports in the academic journal.

Most of the above content is directly posted on Wansheng's research papers. Some of the content is very professional. Ordinary people can't understand the meaning at all. Naturally, if you look closely, it will be very boring. There is no difference, he is not a professional researcher, but he pays more attention to the general content and the name of the contributor - Wansheng.

These two points are enough.

After roughly browsing all the content, Jax immediately decided to report the matter.

If you are an ordinary person, you can come here, let your boss know what news he has received, and then the boss will decide what to do. This is what an ordinary reporter should do. After all, it is impossible for him to interview such a big man as Wan Sheng. little reporter.

Jax has been a young reporter for so many years, and his mind is very active. It is impossible for him to go to Manchester to interview Wansheng, but he can interview the person who publishes the academic journal!

"The journal of UCL? Isn't UCL around here?"

Jax took a taxi and headed straight for UCL.

The media industry in the UK is very developed, and Jax was only the fastest among many media reporters to discover, and soon other reporters also discovered it, so the news of Wansheng's new research results was spread by ten or ten, and the news of Wansheng's new research results was published by It has spread to London at an extremely fast speed, and has recently spread to the whole of the United Kingdom. Many big media also released the news on their official website for the first time.

For the media, it doesn't matter whether Wansheng's research is progressing correctly or not. What is important is that this is Wansheng's research, which alone is enough to attract a lot of attention.

...

As usual, the UCL Journal also printed 10,000 copies this time. Of these 10,000 copies, more than 9,000 copies were sent directly to students, teachers or others who ordered the number of copies. A small part of it is used for scattered sales in and around the college.

Although the content of this issue is extraordinary, because the number of orders issued is fixed, the influence within the academy is not as large as imagined. Perhaps also because there is only one morning, many subscribers have not been able to receive it. What about magazines?

But when it was noon, the influence gradually revealed.

The first is that some sellers from scattered booths went to the place where the magazine was issued by the Institute to pick up the goods. They all said, "The sales effect of this issue is very good, and many readers want to buy it."

On weekdays, it is difficult to sell too many academic journals of this kind of campus nature, but today is different. The sales effect of this academic journal is very good. After talking to each other, everyone knows why this happens. Because the content writer of the academic journal is Wansheng, a young Chinese who is very influential in football in the UK and even Europe.

Among those picking up the goods was John the Beard.

When Jax bought the first book, John Beard still thought it was a little strange, but he soon stopped thinking about it, but then there were a few people on the street. Open the content of the academic journal and buy it directly. John Beard didn't feel right, so he also opened the journal and saw the signature of the contributor who wrote the long-form manuscript -- Wan Sheng?

"Wan Sheng? Isn't that the Manchester City coach who shook hands with Mr. Wenger?"

John Beard understood a little.

Soon the 20 academic journals delivered in the morning were all bought. In order to make more money, John Beard had to come to University College London to pick up the goods. He asked his wife to help him watch the booth, and he came directly. Society of University College London.

Although it has been selling "University College London Journal". But actually. This journal was delivered to his booth in the morning after it was published. It was the first time he would go to the University of London to learn to pick up the goods. , John Beard still felt very cautious, but fortunately, when he got here, he saw many colleagues.

They all came with the same purpose.

Unfortunately. They waited for a very poor result.

"It's all sold out, and the book can only be picked up in the afternoon. We will print some more." Joe Sick, the vice president of the society, came forward and said.

So everyone can only wait until the afternoon.

In fact, Joe Sick was also quite surprised. He knew that Wansheng had a great influence, so he decided to leave most of the journals to Wansheng's research papers, but he didn't expect the effect to be so good. The effect of scattered sales is very poor. There will be hundreds of copies in each issue. These remainders will be given away as gifts after the next issue comes out.

He did not expect that the effect of scattered sales would be so good. The academic journals are issued once a week, but after only one morning, hundreds of copies were all sold out.

At the same time, Joe Thicke has more confidence in this issue.

At this time, Jax had already come to the society, he met Joe-Unfortunately, he also met other people in the society, he wanted to ask questions about this issue of Wansheng research papers, the people in the society were just students, seeing that there were The reporters were also excited, so they scrambled to explain the problem.

Facing a group of students, Jax quickly got the answer he wanted - it turned out that Wansheng took the initiative to deliver the content of this issue, and then they left half of the printing space to Wansheng.

If it was the "London Daily", it would probably be more cautious, after all, they do news reports, not specialized academic journals... But the end result will be the same, right? After all, compared to the fame of Wansheng, the "London Daily" is nothing at all, and it is worthwhile for them to publish an extra issue for this.

"What a bunch of lucky kids!" Jax exclaimed.

Considering that Wansheng was born in University College London and took care of his alma mater’s society, it’s actually nothing.

...

In the end, Joe Thicke decided to print 3,000 more copies.

This is a bit of a difficult decision. Printing thousands of copies means that their cost will increase a lot. If they hoard thousands of copies and cannot sell them, their journal will not be profitable for this issue.

Soon Joe Thicke won't have to worry about it.

Reporters from major media came to the door and demanded payment for reprinting their stories.

This kind of thing has happened before. When there are some attractive reports in academic journals, there will be professional media who want to reprint the content, and the media will pay some reprinting fees, but they are often symbolic to dozens of , hundreds of pounds, but not bad as an extra income.

It's different now.

When the media reporter who came to the door said '5,000 pounds', Joe Thicke understood this. He took a sip of water to calm down, took a long breath to stabilize his mind, and then he started talking with the reporter. The cost of reprinting is negotiated.

When other media reporters came to the door, the "Metropolis Daily" reporter immediately agreed to the price quoted by Joe Sick of "9,000 pounds", and then other reporters who came to ask for reprinting also referred to this price.

In one day, six media asked for reprinting and paid the reprinting fee, which was a huge income for the society.

You must know that the income from the sale of a journal is only about 10 shillings. Among them, the fixed subscription of the journal has a poor income, only about one or two shillings, and the ten thousand academic journals are all sold. It is only about 1,000 pounds. In addition to the normal operation of the journal and the loss caused by not being able to sell it, the average income brought by each journal is less than 500 pounds.

Nine thousand pounds can top the income of more than four months of school journals!

Six media paid the fee and brought in a profit of £54,000, which is absolutely unimaginable for a academic journal.

Joe Thicke and the people in charge of compiling the journal were smiling all day. (To be continued ~^~)