Chapter 1231 Give Them a Reason (Please Subscribe!)

Lu Mao's matter soon came to an end.

fine.

Fifteen days in detention.

This punishment is neither light nor severe. After all, the whole thing happened in less than ten minutes, and it did not cause any bad impact, nor did it cause major economic losses to the parties.

It can be said.

to this result.

The police are satisfied.

This represents.

They have the ability to control this kind of situation within a certain range, not to wait for it to ferment and produce unnecessary consequences before finishing the work. This is a big efficiency improvement.

The only unpleasant.

It was Lu Mao.

According to the newly promulgated regulations, his behavior falls into the category of non-bailable, that is to say, he must actually stay in the detention center for fifteen days before he can lift the restriction on leaving the country.

only hope.

Tang Qing would not find someone to harass him inside.

It turns out.

Tang Qing doesn't have that spare time. In China, he is a good citizen who abides by laws and regulations.

. . .

the next day.

on Monday.

Lu Mao officially entered the detention center.

morning.

After the first class.

Tang Qing returned to a 'March' parked outside the school gate. Today, he has a remote meeting in Ali. As Ali's largest shareholder, he will not attend unless there is a major meeting.

This will be today.

He actually got in halfway through.

inside the car.

There is a conference system in the car.

Click the button.

They saw Tang Qing all at once.

"Tang Dong, go to school." Ma Yun said when she came up.

Tang Qing hehe said: "Yes, fortunately there is a class in the morning." From their eyes, Tang Qing was only on the screen, but, in Tang Qing's eyes, the glasses directly projected the opposite side.

It's like being in a room.

"Since Tang Dong is here, I will talk about the issues I just mentioned. First, on October 21, an online advertising platform will be officially established, and the name will be Alimama."

"Second, in order to ensure the quality of the products and services provided, we are going to launch a page focusing on serving third-party brands and retailers on the basis of Taobao, tentatively set as Taobao Mall, time: October 25th ."

"third,..."

"..."

Ma Yun's unscripted speech.

That's not sloppy.

Tang Qing listened quietly.

Alimama is mainly in charge of marketing. Most people have never heard of it, but Taobao Mall is no stranger to it. This is the predecessor of Tmall. Later, in order to distinguish Taobao, it was renamed Tmall.

otherwise.

E-commerce is becoming more and more developed.

Taobao is also flooded with fake products, and it is a bit of a “lost share” to call Taobao Mall. In fact, the Taobao Mall project has been in existence for a long time, and it has been going without a hurry. However, some time ago, it was stimulated by something.

JD.com received investment from Penguin.

before this.

JD.com is just a small fish.

But,

It's different now.

famous.

Moreover, its operation mode guarantees the basic quality of products, and exposes the drawbacks that Taobao is almost unable to control the quality, which makes Taobao Mall come out half a year earlier than planned.

The project department is already busy.

"JD.com and Taobao are two different models. In the foreseeable ten years, we cannot replace it, nor can it replace us. We will enter a long-term coexistence state."

"..."

"I have an idea, that is to conduct periodic discounts on Taobao. For example, on the first day of each month, there is a discount for buying electricity, the second day, a discount for buying clothes, and so on. What do you think?"

"Then the flow of merchants at other times cannot be guaranteed, and the logistics will also be crowded. One day a month is busy. Whether it is for the merchants, our platform, or even the logistics, it is not a good thing."

"One month is too long, and it is difficult for people to remember the discount date of all categories. If they miss it, they will wait a month. After a month, maybe people will buy it directly near their home."

"right..."

"..."

Opposition to other senior leaders.

Ma Yun was not unhappy at all.

Life.

There are two tragedies.

One is smugness.

The second is despair.

When a problem is raised, it is to be solved. It is not to be applauded by everyone. Only when all problems are solved can this matter be considered as something that can be done.

Innovation in business models.

Not easy.

At this moment.

Tang Qing suddenly mentioned a sentence.

"Periodical discounts are okay, but this should be a matter for the merchants. The platform is only a support. However, as a platform, we can't follow them. At least, we have to take the initiative to attack."

Tang Qing generally does not express opinions on company operations.

He only has equity.

can be suggested.

As soon as the words came out.

Others looked over.

"Dong Dong, what do you mean by taking the initiative?" Ma Yun asked curiously.

Tang Qing said: "What is the purpose of the discount? It is to stimulate consumption. The more popular reason is to give people a reason to persuade themselves to buy and find a cheap price."

"The booming holiday consumption is a reason for consumers to spend money. So, why don't we create a festival that belongs to Ali and give them a reason to spend money that belongs to Ali."

this concept.

A bit early.

but.

Now Huaxia has entered the era of 4G and smartphones three years ahead of schedule.

double eleven.

It's okay to come out a few years in advance.

"Creating festivals?"

this.

Let everyone's eyes shine, the festival, a festival that belongs to Ali, is absolutely amazing. In an instant, they think of such benefits. For Ali, it is a progress.

"Tang Dong, can you talk about your idea in detail?" Ma Yun asked hurriedly.

"Don't join in the fun of existing festivals, so there is no uniqueness. If you want to create, create a brand new festival, or in other words, a festival concept that is easier for everyone to accept."

"For example, November 11." Tang Qing said.

Tang Qing shamelessly plagiarized Double Eleven.

no way.

It's hard to plagiarize others.

For example, Jingdong's Double Twelve.

The topicality is not as strong as Double Eleven. To be honest, Double Eleven is actually a very great classic marketing case. This ‘hands-picking festival’ is really topical.

"November 11? Does it have any special meaning?" Ma Yun was puzzled.

Tang Qing smiled.

"What does the Arabic numeral 1 look like? Does it look like a stick, double eleven, or four sticks, stick, single, singles' day, this topical, do you think so?"

"boom..."

The people in the office suddenly shook their heads.

double eleven.

bachelor.

So apt.

Moreover, it does not conflict with other festivals, and it is also very topical. It can even represent a group of people other than children, women, and fathers. This idea is absolutely perfect.