Chapter 1006 Operating Profit
The second uncle and the second aunt played for a while.
Father Tang and the others also took it and tried it.
A few people had a great time playing and couldn't put it down. Their son is amazing. Although he is not used to using the virtual keyboard, it is higher-end than those dense button phones.
"Tang Tang, can we use this thing first?" Father Tang raised his head and suggested.
Just finished asking.
Before Tang Qing could speak, the second uncle spoke first and said solemnly, "Brother, please don't."
"why?"
Father Tang was puzzled.
Several other people also looked at Tang Kai.
Tang Kai explained: "Brother, sister-in-law, because we are a family, Tang Tang showed us this kind of commercial secret. This mobile phone is the wisdom and future of Qingyuan Technology."
"Once it is leaked, even if the appearance is leaked, the consequences will be very serious. What if others imitate it?"
"Whether it's appearance, performance, or other, these are the keys to its success. Before the official mass production, you not only can't use it, but you can't even disclose everything about this phone to others."
Tang Kai's expression was serious.
This kind of epoch-making product is Tang Qing's hard work. Although he has never made a mobile phone, he also knows that this thing represents great interests, and this is also the future of the Tang family.
Hear about trade secrets.
Hear the word 'leak'.
Father Tang's expression changed, and he quickly said to Tang Qing: "Then I don't want it anymore, Tang Tang, you have to keep it, don't show it to others, such a good thing can't be stolen and learned."
Tang Qing smiled and nodded.
This engineering prototype is indeed not suitable for others to know in advance, because the chip of this mobile phone is too advanced, Qualcomm has not mass-produced it, and many of the parts and programs in it have not been "developed".
Mother Tang also said: "Tang Tang, be sure to keep it safe."
"Understood, I will be careful." Tang Qing said.
"How is the company's confidentiality work?" Father Tang suddenly remembered that there are so many people in Tang Qing's company. If there are too many people, everyone will have it. Will the people in it betray company secrets?
"Don't worry, the company's employees have signed a confidentiality agreement." Tang Qing smiled.
when he laughs.
There was an unnoticeable cold light in his eyes.
What are tech companies most afraid of? ——
leak.
A leak.
Enough to make the long-term efforts of the R&D personnel go to waste.
There are countless examples in history of losing the first opportunity in the market and succeeding in failure. Inside thieves, people hate it, and there have been dozens of such incidents among Qingyuan Technology employees.
That's right.
Just dozens.
It's almost three digits.
The main reason is that the research and development of smartphones is very "novel" in China. When those research and development personnel usually communicate with friends and colleagues, they inevitably stutter and say something.
at this point.
Tang Qing can be forgiven.
This is human nature, and it has not caused much harm for the time being.
But he couldn't just ignore the behavior of some people.
Privately copying departmental confidential information, and directly contacting companies such as Nokia, Motorola, Ericsson, etc., in an attempt to make a lot of money, this behavior of eating inside and out really made Tang Qing very unhappy.
This is not an exception.
More than ten developers have done so.
Without exception.
Tang Qing fired them all, recovered the information, reported criticisms throughout the company, and self-examined.
Since then.
Tang Qing has reformed the research and development of Qingyuan Technology. All projects and core research and development are all handed over to the intelligence analysts stationed in the past. The general staff can only access non-core codes and mobile phone hardware data for the time being.
It's like saying.
The core of Qingyuan Technology.
Tang Qing took it back temporarily.
After the employee becomes a loyal employee, and the first product sells well, he seizes the market and becomes famous. He will consider letting go. At this stage of concept innovation, it is really not suitable for ordinary people to participate too deeply.
. . .
Tang Kai remembered another thing.
"Tang Tang, how much are you going to sell for such a good phone?"
this matter.
Tang Qing had a plan.
"This time I'm going to launch two models, one high and the other low."
"This model is a high-end model, and the low-end model is not so easy to use. As for the price, I set the low-end model at around 2,500, divided into 4G and 8G versions. This one in your hands About 5,000, divided into 8G and 16G versions."
"So expensive?" Father Tang was startled.
"The most advanced things are integrated, and you get what you pay for." Tang Qing wanted to be cheap, but the cost could not be reduced, and the sales of first-generation machines were mainly overseas.
If it's cheap, it's cheaper for foreigners.
generation machine.
Tang Qing is used to establish a "high-end" image.
"As far as this performance is concerned, it is indeed not high." Tang Kai gave a fair evaluation, "How much profit?"
"Fifteen." Tang Qing said.
operating profit.
He's tentatively set at fifteen percent.
This is already very high. If it was in the previous life, it would have been ranked second. The first would be Apple, 30 to 40 percent, and what was the third? It's Samsung, at around ten percent.
As for companies such as Huawei, OPPO, and VIVO, outsiders think that their mobile phones are very profitable, but in fact their operating profits are all in single digits, hardly higher than 5%.
Mostly about two percent.
Only a few high-end models can achieve higher profits.
The overall operating profit is so low that outsiders can't believe it. However, these companies are in the market preemption stage, so how dare they learn from Apple and increase their prices desperately.
"Tang Tang, here, put it away."
After playing, Father Tang returned the phone to Tang Qing.
Put your phone in your pocket.
"Tang Tang, is it a bit fast for you to take out such a powerful mobile phone at once? We can gradually increase the performance, and we don't have to add all functions and programs." Tang Kai still has some doubts.
Squeeze the ointment.
In the name of upgrading, isn't it more profitable to sell new mobile phones?
It doesn't have to be perfect all at once.
"Second uncle, I heard a piece of news, do you know about Apple?" Tang Qing revealed.
Tang Kai nodded, "I know that a well-known technology company in the United States has a market value of nearly 100 billion US dollars. I heard that their current CEO was kicked out of the company before, what happened?"
"Their smartphone is about to be launched. I heard that it will be released soon. My purpose is it." Tang Qing said bluntly.
Tang Kai was stunned, no wonder Tang Qing was so eager to add so many functions, "I see, then I have to pay attention to see how powerful their smartphones are, it is worth your treatment."
"I guess you will be disappointed." Tang Qing said with a smile
This mobile phone of Qingyuan Technology hangs against Apple's first-generation machine, and the two are not comparable at all. Jobs spent several years developing Apple, which can be seen from the closed nature of Apple's system and Apple store.
Apple is too 'conservative'.
Extremely exclusive.
This time, Tang Qing 'gathered the head of the (self) family'.
The gap between them was quickly closed.
"Haha, that's the best."
PS: Thank you 'Bogota', 'Shi Da Mai Tai' and 'The author's women's clothing addiction' for the reward.