Chapter 367: Two Heavens of Ice and Fire
William White's entry into the automotive industry this time seems to be no longer a trivial matter.
It's just that at this point in time, no matter how you look at it, it's a little embarrassing. The soaring yen exchange rate has not hit the home appliance industry in the foot basin, nor has it affected their automobile industry.
The so-called Plaza Accord seems to have only raised the price of imported products.
Well, it also hits people's wallets, if you have money in the bank.
The four major car companies in the United States are not good enough. You are a bit too arrogant to make a movie alone.
Such a low interest rate? Are you going crazy?
Some people were puzzled, some were at a loss, and some were contemptuous. In such an atmosphere, the $500 million bond was announced to be sold out.
Facing this situation, not to mention the people who eat melons, even William White himself was a little stunned. In fact, he doesn't really mind the failure of the release. To put it bluntly, he is not short of money.
What William White didn't know was that his reputation in the United States might be mediocre. However, he has an excellent reputation in the international market, and almost all of these guys who invested in his company made a lot of money.
What about car companies?
What happened to Bentley?
What now? Although it is not very profitable, it is already a well-known car brand. The price of this product is actually on par with Rolls-Royce. If the production capacity can keep up, who would doubt his profitability.
As for the experts in Detroit.
Well, those international capitals don't pay attention, they have their own evaluation system, how can they care about the crazy words of those fools.
This Tesla Motors Group is actually a bit weird. A US company of yours has only one design center in the US.
Excuse me, what country are you from?
If that's all, it's fine. When the local investment banks in the United States collectively look down on it, international capital flocks to it. They even think that this amount is a bit small, and a billion dollars seems more reasonable.
Of course, there is no other institution with such an idea except the foot basin. Although the local tyrants in the desert and the European banks have a high view, they are only cautiously optimistic, and they are definitely not as radical as the foot basin people.
"Hehe, no wonder this guy doesn't invest in the United States. It seems that he may not be listed in New York in the future."
"It should be like this, but, what is this company? Is it a US company?"
It's a question that many people are wondering, especially with so many auto workers losing their jobs.
It's just that William White doesn't care what these melon eaters think. It is a dream to let him open the factory in the United States. As for those subsidies, let GM enjoy them.
In this way, amid all kinds of doubts, William White's automobile industry began to kick off.
When things got here, people in the industry were very stunned. In their view, William White's acquisition of a business is not enough. Whether in Europe or the United States, a bunch of car companies are waiting to be rescued, and the prices are also very affordable.
Rebranding a brand?
Is this guy crazy?
In fact, Felson also suggested acquisitions, and they even found many suitable targets. However, William White was unwilling to do so, or rather, he was not very satisfied with these companies.
Cars, in William White's view, are not high-tech, but are closely related to basic industries. At this point, who can compete with the Germans.
You give Mercedes-Benz steel from the Americans, and the cars they make are just as rubbish. No matter how powerful the engine you design is, if the cylinder and piston cannot meet the requirements, it will still be lying down.
The set of things played by William White is also widely used in later generations.
Isn't Ford's design center in Europe?
GM also achieved the so-called globalization before it gradually got rid of the embarrassing situation. Instead, Chrysler, a traditional car company in the United States, basically celebrates the New Year with Wang Xiaoer.
Today, the gameplay is simply advanced, so what's the big deal.
No engine technology?
Then go buy it.
William White did not have the ability to build a good engine, and of course he knew who made a good engine. Any company that still exists after twenty years naturally has its merits.
"Boss, is he trying to create a car group out of thin air?"
"I'm afraid that's the case. It's just that it's very expensive to do so. Five hundred million dollars is far from enough."
"Yeah, if it were me, I would simply buy Chrysler or Ford."
"Hehe, this uncle, I'm afraid he won't build a factory in the United States. The guys at Peanutton, this time it's time to have a headache again."
No matter what Peanut thinks, this guy won't care. How could his game console company still give face to these people after being tortured so badly. Being able to keep a design center is already a matter of people.
The uproar from the outside world did not affect William White's good mood at all. Mark made a fortune not to mention speculating, but the assets of the foot basin almost jumped every day.
This time, it is also the suggestion of its think tank to turn its head to do business. William White's asset allocation is seriously unbalanced. If it cannot be adjusted in time, it may be a traditional investment bank.
It's not that the investment bank is bad, it's just that there is really no good position for this. There is nothing to say about your overseas investment. For those domestic industries, you can only play prestige in Silicon Valley.
For a long time, the investment bank and William White have been in constant disputes, but they have not fought. I think this is also a major factor.
We all have areas we are good at, and it is best not to grab food from other people's jobs. This is a very hateful thing.
In the securities industry in the United States, except for traditional Jewish families, other people really can't play. If one is not good, it is likely to be swallowed by people.
The dispute between Apple and Jobs seems to be intensifying. This situation, even Jobs himself did not expect.
Apple, which is in decline, seems to be eyeing the graphics system. This is also the only way they can widen the gap with IBMPC.
IBM has nothing, and Compaq's advantage is too great. Don't say anything about apples, even the blue giant is about to vomit blood.
To Jobs' embarrassment, the second generation of Apple, which he insisted on discontinuing, had exploded with amazing potential.
In the field of eight-bit processors, it simply sweeps everything. This is not just the United States. In fact, Europe and Asia have come from behind and become Apple's main customers.
"Boss, we have some problems with sales in Asia."
"Oh, what else could be the problem, it's nothing more than a pirated version." Seeing the boss's calm face, Tom was also very speechless, you really have a solution, why didn't you tell me.
"There's no way to do this. Let alone other places, it's common for foot basin people to take the company's floppy disk back and install it."
"That's true, the foot basin is okay, but other places are a bit unbearable."
"I don't have a solution. Let's pay more commission for the small language version. In this way, the guy who sells the computer will work harder."
"Well, that's probably all there is to it."
In fact, William White doesn't care much about piracy. Although this thing doesn't make money, it still has a market share. As long as the price is reasonable, people will buy genuine ones.