Chapter 216: Warner Ready to Cut Meat

Chapter 216: Warner Ready to Cut Meat

The fierce competition in the electronics industry has far exceeded the imagination of the people who eat melons. A company with annual sales of one billion dollars is actually on the verge of bankruptcy.

To say that Warner is still a big business, a little less strength may be over.

Now no one is talking about Warner, who is one size smaller. William White has all the things you have, and they are better than you.

The time left for them is really running out. It is one way to completely fall into the world of legends, and selling directly to William White is another option.

Don't be surprised, after changing the CEO, although the relationship between the two companies is not harmonious, it is no longer hostile.

In fact, many people understand the routine played by William White. After eating the fattest piece of profit, the legendary world is not bad. People don’t care about the life and death between you.

As for the development of a new system, Atari may have such a plan, and Warner will never do it. The 2600 has already spent more than 100 million yuan, and now it is barely paying back. If it throws another 100 million yuan, it is estimated that the board of directors will Noisy.

"What? Are you sure?"

"Yes, boss, they are willing to sell as a whole."

"Tsk tsk, the company is too big, why do I need so many people?"

"We refuse?"

"I can't afford it. They can develop new games. Our system is much better. They can also buy our production license."

"Okay, boss, I'll reply to them."

"Well, if they have production capacity, they can help me produce 500,000 game consoles. It's fine to buy them. I don't like factories."

William White is really not interested in buying the mess of Atari. They are not dead yet, and they need at least 500 million dollars.

As for whether it’s a good deal or not, it depends on your point of view. A year ago, a billion dollars was considered a cheap sale. As for now? Five hundred million US dollars is not very cost-effective.

If William White had a factory in the United States, this acquisition would be more appropriate. Atari's programming team is not bragging, there are far more people than Legendary World, and the technical level is much higher.

The crux of the problem is that it is useless no matter how many people you program. Games are related to the size of their brains. If there is no suitable game plan, no matter how good the programming level is, it will be for nothing.

Warner is planning to cut the meat, but William White doesn't want to expand his family's business.

"Boss, they refused, it's not about the price, it should be the damn reason."

"Tsk, if you don't like factories so much, why do you want to build a car factory?"

The old guy actually thought too much, the scale of the car factory, compared with Atari, the staff is much smaller.

Morgan Stanley knew that William White wanted an IPO, so there was no need to say anything about money. As one of the shareholders of Legendary World, they understand the company's situation very well. In their view, this acquisition is excellent. It would be better if it is packaged and listed. Anyway, it is all shareholders' money, so there is no big deal.

"Is it really just because of the guild?"

"I'm afraid not. According to outside legends, the added value of this game console is too low. There is no need to produce it in the United States. If possible, they would prefer to process it in a backward area."

Added value too low?

The old guy can only choke silently, do you even know what the average profit margin of the industry is now, these things of yours have far exceeded this standard.

How could you be dissatisfied?

If you compare it with other companies, this is of course the conclusion, but if you compare it with William White's own company, these game consoles are really nothing.

This is where the conflict between the investment bank and the founder lies. It is the investment bank’s first choice to expand the market. The decline in gross profit margin is not considered at all. You are not a mature company, and high growth is the most deceptive.

This year's revenue is 500 million, and next year's best is 1.5 billion. Even if the profit is 100 million US dollars, they will definitely choose the latter.

What William White did seemed stupid to them.

What the hell is a license to sell?

Although this money is very profitable, it has given up a very important indicator. If all products are OEM, the revenue will increase by at least five times.

In their view, William White's brain circuit is abnormal, and for a company that is going to IPO next year, the bigger the revenue figure, the better.

It has to be said that they thought too much. How could William White not understand this simple truth. It is very difficult for those foot basin manufacturers to launch their own branded game consoles before June next year.

Legendary World's orders are very large, and it is difficult for them to judge the market's ability to bear them. They will wait until the order is completed before producing. Legendary World's stock will be listed in the morning.

People are afraid of being famous and pigs are afraid of being strong. This sentence is very reasonable. William White's fat pig is so fat that he just wants to come up and take a bite.

William White doesn't care about the situation of Morgan Stanley. This is a reasonable request of the shareholders, and everyone's interests are the same. Even if he disagrees, he will not speak ill of each other.

A bunch of consortiums are actually very painful. Investing in William White's company has already made them a small fortune, but they want to earn more, so they persuade Warner to cut the meat.

Warner knew very well that William White might be the only one capable of taking over Atari. Although the negotiation failed this time, it was not all fruitless.

At least one point, William White was showing his favor, and didn't want to fight Warner to the end.

Well, the mess left by the predecessor is too bad. Judging from the current situation, it is obviously not William White's responsibility.

In the elite class of the United States, William White can be described as mixed, some people like him, and naturally some people hate him.

Those who have the same ambitions are that this guy is definitely not easy to mess with, and he is very narrow-minded, and has never been wrong with people.

Lucas is an obvious example. For the investment in the movie Raiders of the Lost Ark, William White obviously made a wedding dress, but have you seen him go crazy?

Not at all!

Instead of becoming rivals with Lucas, they had many cooperations.

Is there really only one special effects company?

Don't be kidding, the success of Industrial Light and Magic is all caused by Star Wars. William White, who was cheated once, doesn't seem to care.

From this point, it can be seen that don't play those shady activities, people really don't care much about gains and losses.

The trick of knocking and negotiating is no longer used by the consortium. This kind of pressure is not very useful for William White. You might as well have a good talk with him, maybe you will get good results.

As for the hard-working Citigroup, no one cares about their feelings. You want to eat alone, and you are blinded. If you dare to interfere with next year's IPO, you will almost inevitably be attacked by the crowd.

You can't even deal with a little guy, and you dare to talk about the No. 1 investment bank.

Well, it really didn't take long to be number one. Although everyone knows that Citigroup will be able to recover soon, so what, this year's big bosses may not have a few days to live happily ever after.

Of course, William White has also been criticized by many people. Your methods are too fucked up, and you can still come up with tricks for blackouts. This is not something to be encouraged.

Of course, Citigroup is also going too far. It is not impossible to lend to Tuao. What do you mean by keeping the interest rate so low?

Do something?

Well, you made it.