Chapter Five Hundred and Twenty Five Million Dollars, Listen?

Jeffrey Katzenberg has never been one to give in easily, otherwise he would not have left the Disney Group in anger.

"Can't wait any longer!"

"The popularity of "Spider-Man" DVD and video sales is so high now that once a wave forms, it will definitely have an impact on the box office of "Shrek"."

"Want me to sit still?"

"Humph! Dreaming!"

At the moment, Katzenberg began to think about countermeasures.

He won't give in.

Once upon a time, when he founded DreamWorks Group with Spielberg and David Geffen, their goal was to be on par with Hollywood's Big Six.

No, it is beyond!

But ideals are ideals after all, and they are a lot more realistic now.

However, the flame in his Jeffrey Katzenberg's heart never went out, and it burned more and more magnificently. The DreamWorks Group has surpassed the Big Six in Hollywood as a whole. He has been beaten by the society and has no hope. However, he has always been confident in the animation field he is responsible for.

Disney Animation, Pixar Animation, Water World Animation, Blue Sky Studio...  

Rat generation who inserts the label and sells the first!

ding ding ding~

At this moment, Katzenberg's personal phone rang.

Caller - David Geffen!

David Geffen, a well-known American musician and one of the Big Three of DreamWorks, is responsible for the music projects of the DreamWorks Group.

"Jeffrey, are you in the company now?" David on the other end of the phone asked.

"Yes, what's the matter?" Katzenberg responded.

Hearing this, David on the other end of the phone said, "That's right. Steven and I will rush to your place now. Okay, not much more to say, let's meet and talk."

Katzenberg frowned and said, "Is it for the "Shrek" thing?"

David responded quickly: "You're absolutely right.

That guy, Zucker Wald, is such an asshole. The "Spider-Man" DVD and video tapes are not released sooner or later, but they are released on the eve of the release of "Shrek". What is this for? I think it's intentional to block us! "

The phone hangs up.

In less than 30 minutes in the past, David Geffen and Steven Spielberg, who are also the Big Three of DreamWorks, came to DreamWorks Animation.

The three of them worked out countermeasures together.

"Making bad news about Spider-Man?" David suggested a bad idea.

As soon as the words fell, Katzenberg and Spielberg immediately gave him a roll of eyes.

Katzenberg: "Please, don't underestimate the media power of Golden Dawn Entertainment Group, the parent company of Wald Pictures."

After some discussion, finally came up with a decent plan.

Increase the promotion of "Shrek"!

"It's not a way to do it! Wald Pictures has paid real money to promote the "Spider-Man" DVD and videotape, which is a full 20 million US dollars. We want to suppress it in terms of publicity, then we must Pay more real money." Spielberg said solemnly.

......

1 hour later...

Katzenberg appeared in the office of the president of Paramount Pictures.

"what?!"

"Your company asked us, Paramount, to increase the publicity of "Shrek"?"

Paramount Pictures CEO Shirley Lansing rejected Katzenberg's request outright.

Katzenberg said coldly: "Ms. Lansing, don't forget that Paramount Pictures is the publisher of Shrek. Our DreamWorks' interests will be damaged, so your company will also reduce its income."

"Do not!"

Shirley Lansing looked at him directly: "We Paramount are only the overseas distributor of the Shrek animated film, the distribution in North America, but you DreamWorks did it yourself."

Katzenberg: "..."

a long time.

Katzenberg pondered: "Then I will add an additional $5 million on behalf of DreamWorks, and you Paramount must increase the publicity of Shrek, I mean the publicity in the United States, you understand. "

When the words fell, Shirley Lansing smiled immediately: "We Paramount are friends of your company, and of course we will not refuse friends' help."

Do not give money, want to eat for free?

Hehe, dreaming!

......

In the evening of the day.

After Paramount Pictures and DreamWorks signed a new contract, they immediately started to arrange publicity for "Shrek".

"A green monster all over his body, but he has a kind heart under his ugly appearance. He is free and free, which is almost unacceptable to ordinary people. Fortunately, there are many friends in 'fairy tales' around him. However, in order to prevent scaring Others, he lives in a shack in the swamp, but he's just as comfortable as he can be."

"Who is he?"

"He is Shrek!!!"

"He is a monster that is hated and feared by the world, with a green body, a weird temper, and a lazy life who doesn't like cleanliness, until one day, he becomes a hero!"

"Everything is destined. Shrek, who has an ugly appearance, is kind-hearted and brave. He is a born warrior."

"The Shrek animated movie, you deserve it!"

"On May 18, the United States will be released in shock!!!"

Television, radio, print magazines, newspapers...

A group of media forces belonging to the Paramount Group broke out in an instant.

DreamWorks Group itself also has a strong media force, involving various aspects such as film and television, music, animation, etc. However, its media force is far from Paramount Group, one of the six largest in Hollywood.

Especially in the short-term explosion, the Hollywood Big Six is ​​very strong.

This point, Jin Shuguang Entertainment Group can not compare.

"Whoo~~~"

Katzenberg finally breathed a sigh of relief after seeing the overwhelming news.

"This time it finally suppressed the "Spider-Man". Of course, the cost of 5 million US dollars can suppress it for two or three days at most. However, for us, it is completely enough."

"The animation movie "Shrek" lacks the popularity of these two or three days!"

Viacom Group, in fact, is also quite a chicken thief.

Its Blockbuster company received $4 million from Wald Pictures to help promote "Spider-Man";

Its subsidiary Paramount Pictures received $5 million from DreamWorks Pictures to help promote "Shrek";

Make money at both ends without delay...

However......

Plans never keep up with changes!

Man counts as God.

The next day, early morning.

The "California Entertainment News" issued an article saying: "Spider-Man DVD sold 650,000 copies on its first day, breaking records and becoming the highest-grossing movie DVD in history!"

The Los Angeles Entertainment Times followed suit: "In 1998, 'Titanic' sold 480,000 DVDs on its first day, and now 'Spider-Man' has sold 650,000 DVDs on its first day, a record Raised 170,000 copies!"

More than 170,000 DVD sales! ! !

This is not to say that the Spider-Man movie is better and more popular than the Titanic, it is mainly the development of the times and technology.

A few years ago, there were not so many DVD players in North American homes.

However, the sales of "Spider-Man" video tapes on that day completely exceeded many people's expectations, reaching 490,000 boxes, which is only 10,000 boxes away from the first-day sales record in the offline market.

Shock!

At this moment, the media and the public who received the news were all shocked.

As for his peers, his eyes turned red with jealousy.

Xie Yi, the boss of New Line Pictures, gritted his teeth and said, "My dear, the offline DVD and video sales of "Spider-Man" are running for 10 million copies?!"

Lionsgate boss Gusta is also very jealous.

However, compared to Shay, he was much calmer.

"Envy is envy, but there is no need to compare. Lionsgate is too weak now, and cannot focus on commercial blockbusters. It must focus on low-cost movies and low-cost horror/thriller themes to maximize development and profits. balance."

Gusta, a former banker, knows all too well the ratio of expenses to benefits.

In a word, he is more rational than many people.

However... DreamWorks side, cry!

"This, this, this... What is this thing called?!"

Katzenberg gritted his teeth and said, "Damn it, $5 million is thrown into the water, and you can only listen to it?"

" "The second is sent.