Chapter 467: The Ignorant Adidas Team

"......"

In the evening, the Adidas team headed by Luca had been in a state of confusion since they came out of Zuke's manor.

Even Felix Luca, who has always been fierce and ferocious, is confused at the moment.

Basketball, Soccer, Rugby, Tennis, Swimming, Rowing, Diving...  

Asia, South America, North America, Europe...

Even in the remote and backward African market, as a sports goods giant, Adidas also has a complete information channel, and can grasp each "genius" athlete to a greater extent. Before they officially make a fortune, they can finalize a pen endorsement, Sponsorship contracts let these "geniuses" contribute to Adidas' global sales.

"Why did he refuse so resolutely?!"

"You, Zucker Wald, are very rich, I have no objection to this, and no one in the world can object to it, but... if nothing else, it's just me Adidas and every country and region in the world. The sports department and official department of China have a good cooperative relationship, which is enough to attract any sporting goods company!"

"Don't you need these for the development of Under Armour?"

Felix Luca thought and thought, his head was about to explode.

Without a strong network, even if you discover and discover a talented athlete, it will be difficult for you to sign endorsement and sponsorship contracts.

After all, there are many regional and national sports departments that will immediately object to it.

Nike and Adidas have been in business for decades before they have established a perfect channel and relationship network, which makes countless emerging sports brands desperate!

"Mr. Luca, doesn't he, Zucker Wald, want to develop Under Armour?" an adidas team elite asked.

Luca is silent~

Another team member questioned: "As far as I know, there are not many 'genius' scouts from Under Armour in North America. How do they find these sports talents, and then sign endorsement and sponsorship contracts? You know , the endorsement of a well-known athlete can greatly promote the sales of sporting goods. Under Armour does not have such a global information channel!"

He was perplexed.

In fact, the big guys on the entire team were very confused.

Advertising!

The sporting goods brand itself is an industry that is very dependent on advertising. The endorsement of big-name athletes, the endorsement of a large number of ordinary athletes, and the sponsorship contract basically determine the online and offline of a sports brand.

"Hey~"

Luca sighed: "To be honest, this is the first time I've been in the business for many years, and it's very tricky."

He had no idea what Zucker was thinking.

Information channels, exposure, national and regional networks, cooperation in sports departments... These basically determine the value of a sports brand.

You say, the technological content of the product itself?

Don't make trouble, these are fooling people in themselves!

That's right, as the senior vice president of Adidas, Luca knows that most of the technological content contained in the so-called products is to fool people, and it is not as important as the propaganda said.

The products produced by sports brands, like luxury goods, are basically the result of publicity and promotion.

"what is the problem?"

Luca continues to be stunned~

......

at the same time.

Nike has also made a decision to support the acquisition of Under Armour!

"awesome!"

"This time, the head office really has the courage to say that the decision will be made within three days. I never imagined that the acquisition decision will be finalized in just one day!"

The members of the Nike division in Baltimore City were all overjoyed.

Senior Vice President Mark Parker raised his mouth slightly: "I knew that the head office would not remain calm after investigating some of Under Armour's information."

No way, Under Armour's development....too fast!

In the United States, there are not too many sports brands that surpass Under Armour at the moment, but... When it comes to the speed of development in recent years, Under Armour can be regarded as the champion.

This speed of rise is terrifying!

"It doesn't work now, but what I value is the future of Under Armour!"

This is the opinion given by Nike's head office.

$190 million!

This is the upper limit price given by Nike for the acquisition of Under Armour.

"Under Armour's current valuation is only in the early 100s, and Adidas' offer will not exceed $140 million at most, and our dismissal is $190 million, even if Zucker Wald is a superstar. Rich, I don't believe he won't be moved." Senior Vice President Mark Parker judged in his heart.

But!

The next morning, Mark Parker was stunned!

The members of Nike's Baltimore branch are also stunned!

All the executives and shareholders of Nike headquarters were dumbfounded.

[Adidas, after the first quotation of 140 million US dollars, the second quotation of 170 million US dollars. 】

[Adidas gave up the acquisition and instead wanted to take a stake in Under Armour. At Under Armour’s ultra-high valuation of USD 200 million, it offered USD 50 million and only wanted 25% of the shares. 】

The prices offered are more attractive than one!

Once these two schemes are known to other sportswear brands in the outside world, they will definitely be envious.

Can result?

Zucker refused without hesitation, there was no room for negotiation!

"Is he Zucker Wald crazy?!"

"Doesn't he know that without a complete athlete information channel and without the support of the official sports departments of various countries and regions that have been in operation for a long time, it would be difficult for Under Armour to develop at all?"

"Adidas's total valuation of 200 million US dollars was rejected. And the upper limit of our expulsion price is only 190 million US dollars, which is useless at all!"

Many people blushed.

Isn't it true, Zucker can't even look down on 200 million US dollars, let alone Nike's 190 million US dollars? !

"Teacher, do we still want to go to Under Armour?" Smith Joe looked at teacher Mark Parker.

Others present also could not help but focus their attention on Mark Parker.

Mark Parker: "..."

Hey, hey, don't look at me like that?

It's embarrassing, okay?

In fact, Mark Parker was a little excited while he was on pins and needles. Fortunately, they just sent a letter to Under Armour, saying that they wanted to acquire it, and did not directly set an initial price, otherwise it would be absolutely embarrassing right now.

"Cough cough~Smith, the acquisition of Under Armour should be taken as if it never happened, understand?"

When Parker warned them, he quietly threw the acquisition in his hand into the trash can.

embarrassing~

......

Just Do It!

"This is Nike's external manifesto and slogan."

Nothing Is Impossible!

"This is the manifesto and slogan of adidas."

Zucker looked at Zach Snyder and others and said, "Our Under Armour is We must protect this house, this is our warrior declaration."

After speaking, Zucker gave another document to Under Armour President Planck.

Messi, Ronaldo, Dayao, McGrady, LeBron James, Sarabova, Liu Xiang...  

"We don't have a global collection of sports athlete information, but the people on this profile are people who need to be focused on. The development of Under Armour's publicity depends on these people." Zuke said mysteriously. .

These future sports giants are at most famous, and many people have not yet entered the professional league. For example, LeBron James is still in high school, Sarabova has just entered junior high school, etc., even if they cannot sign a career For an athlete's endorsement contract, it's okay to sign a sponsorship contract first.

"I don't have a talent information collection channel, but I am a traveler, I know these future big cows!" Zu Ke secretly said.

Planck: "..."

" "The first more is sent. Starting to make up today, woohoo~