Chapter 110 The Initial Promotion of LinkedIn Failed

Regarding the "Human Clearance Project", after seeing the box office results, Zhu Ke put down the stone in his heart, so he decided to go to Silicon Valley.

You know, at the same time as the movie was released, the official website of Zucker's other company, LinkedIn, officially launched the market.

LinkedIn Inc.

"Jeff, how is the current registered user of the LinkedIn website?"

Zucker asked.

Hearing this, the face of Jeff Weiner, the president of LinkedIn, is not very good-looking.

Zucker was also shocked.

"Boss, the LinkedIn website has been on the market for ten days, and the effect is very mediocre. In the United States, there are less than 800,000 IP addresses who have logged into the website, and more than 14,200 registered users. The conversion rate is only 1.77%, which is far lower than ours. Expected 5%." Jeff Weiner said solemnly.

"That's it...it doesn't matter, just keep working hard."

Zu Ke's surface is light and calm, but his heart is full of anger and unwillingness.

$10 million in publicity dollars!

You must know that ICQ spent only 1 million US dollars in the early promotion, but soon after its launch, the market quickly accepted it, and the number of registered users soared to more than 300,000 in just ten days; however, the current leader British website, ten times as much as ICQ's publicity funds, but the results were completely unsatisfactory.

This made Zu Ke deeply understand the difficulty of starting a business!

Deep frustration.

Think about the chain stores around SpongeBob SquarePants, think about investing in Netscape stock, Yahoo stock, investing in ICQ, creating Wald Pictures, acquiring UPN TV network, acquiring California Standard Bank, creating Waterworld animation studio, launching "Taren" Show" program...  

Think about the experience in the past two years, almost all of Zucker has achieved incredible achievements like a god!

But!

This time, Zucker stumbled on a LinkedIn project!

Ten days ago, when LinkedIn's website was launched, the data was not high, but Zu Ke didn't pay too much attention to it.

It's hard to separate from my heart, but now I'm back, I just need to grit my teeth and accept the situation that LinkedIn is throwing on the street.

Recover?

Of course to save!

Not to mention how brilliant LinkedIn will be in the future, not to mention the $26.2 billion that Microsoft paid to acquire him, just for the 10 million yuan of early publicity, Zucker couldn't give up.

Of course, just because the 10 million propaganda funds have been spent, it does not mean that it is completely gone.

After spending 10 million publicity funds, the publicity contracts signed with major media, Internet, TV and other companies are basically not short-term contracts, but generally 3 to 6 months of publicity time.

"Boss, I admit that I made a fatal mistake, but I don't think we have completely failed!"

Just as Zucker was thinking, Jeff Weiner suddenly spoke.

"Oh?"

Zu Ke immediately became interested: "Tell me about it in detail."

Made a fatal mistake? !

What is wrong!

Jeff Weiner said solemnly: "Boss, I think so. Our LinkedIn company is a company whose main function is online recruitment. It is a company with instant messaging such as ICQ, portals such as Yahoo, and electronic products such as Amazon Mall. Business websites are fundamentally different."

"Our LinkedIn company is essentially a social service enterprise, and our target users are mainly social job seekers, including social elites who are looking to change jobs and win high salaries."

"But!"

"The current main groups of the Internet are young people like high school students and college students. They don't have the pressure of social job hunting, so they can't quickly transform into our users in a short period of time."

The voice fell, and Zu Ke understood.

Zhu Ke nodded and said, "That is to say, the mistake you made before was not to focus on promoting job seekers?"

"Yes, boss."

Jeff Weiner frankly admitted the mistake, "The promotion I planned before was only thinking about promoting LinkedIn, while ignoring the current main audience of the Internet. This is an unforgivable mistake I made."

In fact, it is exactly as he said.

He made a huge mistake.

Crowd-targeted audiences are all wrong. How useful can you expect publicity?

It’s like if you were originally in the catering business, and now you switch to the car business, if you continue to promote it according to the old catering publicity, you will inevitably encounter a tragic failure!

Cross-industry, is hard pro!

Jeff Weiner has clearly woken up a lot after his failure.

"Hey~~!"

Zucker sighed again and again immediately.

"I am also responsible!"

"The smooth sailing for a long time made me feel that if I find the right person, I will be able to succeed. But today's reality tells me that things are not that easy!"

Take a look at the two classmates of Malaysia and Xiaoma. Tencent and Alibaba were not achieved overnight. Ku has experienced failures again and again, and even faced the risk of bankruptcy and bankruptcy many times, and it was difficult to achieve success.

"What if I fail once?"

"If you can't do it once, just do it a few more times. I still don't believe in this evil!"

Immediately, Zhu Ke turned his mind and regained his strength.

Zucker looked at Jeff Weiner, who gritted his teeth, and said solemnly: "Jeff, the failure of the promotion is not your responsibility alone. As the boss, as the only equity owner of LinkedIn, I did not invest during the promotion period. With all my energy, I also have an inescapable responsibility."

"Boss, I..."

Jeff Weiner hesitated, and the whole person was very moved.

If the boss loses 10 million US dollars, if anyone changes, he will be fired on the spot, but how can Zhu Ke not be moved and ashamed by his current actions?

Zucker shook his head and smiled bitterly.

In fact, Zucker admitted that he was wrong, and it was true!

A person's energy is limited!

Those protagonists who exist in entertainment, who are both bosses and directors, are really awesome. However, it's actually so hard that it's almost impossible to be successful without putting your whole heart and soul into one thing. Even if it exists, the probability of success is low.

Look at those big directors in Hollywood!

Example: Spielberg.

In the 1980s and 1990s, he was one of the most well-known directors in the world. As long as the films produced by him were all big hits, he was highly sought after by Hollywood!

But!

When he and others started DreamWorks, everything changed!

At the beginning of the establishment of DreamWorks, Spielberg was still able to shoot a series of best-selling films and won Oscar awards one after another, but after the spread of DreamWorks stalls, many of Spielberg's films fell on the street. After entering the 21st century, he has few works that he can take out.

Even such a big director can't guarantee energy, and of course Zucker can't do it.

"My directorial dream hasn't even begun, and the motherfucker has declared it over!"

This is like a protagonist of martial arts, who has been cultivating in deep mountains and old forests for many years. Once he comes out of the mountains, he wants to experience the thrill of rivers and lakes, but he suddenly finds that he is invincible. This kind of thing is not easy to accept!

There is no joy in leveling up and fighting monsters at all!

Is there any wood?

Zucker feels that way now.

"I'll be a big boss honestly in the future. Well, I have to set up a team of assistants, otherwise my energy will definitely not be enough." Zu Ke thought.

In the following time, Zucker and Jeff Weiner, as well as a group of LinkedIn executives, adjusted the publicity plan about the target group of social employment groups.

......

"Ding Ding Ding!"

In the evening of the same day, Zucker received a call at home.

The person who called was obviously lawyer Zhang Wei.

"Boss, the equity exchange negotiation with Amazon is basically ok!"

" "The second is sent.