Chapter 875 Peripheral Development

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Notts County beat Roma with three goals and achieved their second victory in the Champions League group stage. At the same time, most importantly, Villa announced his return with a beautiful hat-trick.

The media were about to cry. They blacked Notts County, and Notts County immediately recovered. They blacked Villa, who scored goals immediately, and scored three goals. This cruel reality made them How dare you go to Henotts County casually?

The fans in Notts County are very happy. They are used to appreciating Villa's goals. Now, the strongest Villa is finally back. He is still the super killer who has made countless clubs fearful.

The strength shown by Notts County in recent games has made the big giants vigilant, and it is quite a pity. Why can't Notts County's poor state last longer?

Now, that terrifying Notts County is back, European football is probably going to be under their rule again!

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David and Soriano are inspecting the business development department, which is a separately planned department, and the effectiveness of Notts County's marketing will be determined by the work performance of this department.

In fact, both David and Soriano are quite satisfied with their work. Although they don't have the market vision brought by David's previous life, they can at least make plans that conform to the actual situation of the club. The promotion is also very effective.

The growth of business development is not unlimited. If you want a substantial increase in commercial income, you need changes in the market and time. Perhaps the sponsorship fee of a main sponsor is only tens of millions now, but in ten years, this number may directly increase tenfold .

As a result, if Notts County wants to increase its income now, it must have additional growth points.

In the traditional breakdown, the team’s income mainly falls into three categories: broadcasting income, game day income and commercial income.

Among them, broadcast income clubs are beyond their control, what they can do is to try their best to get a better ranking, so as to strive for more broadcast share;

Match day income, the capacity of the Notts County stadium is fixed, the best way to increase income is to increase the price of tickets, but that is tantamount to fishing out the water, Notts County has not yet reached the end of the mountain, and will definitely not adopt this method to increase income;

In terms of commercial income, although Notts County has room to increase, it is definitely not as big as the phenomenon;

So, what kind of additional growth point to choose?

After a long period of market research, the director of the business development department made a very targeted plan and presented it to David and Soriano. Today, the two big bosses are here to determine the feasibility of the plan .

"According to statistics, our Notts County has more than 500 million fans worldwide, accounting for 7.6% of the world's total population. This is definitely a huge number, and it has more fans than Manchester United and Real Madrid! "

"As long as we can convert some of our fans into loyal consumers, then we have unlimited possibilities!"

The head of the business development department is a middle-level leader hired by Soriano from the bank. He not only has excellent financial analysis skills, but also has extraordinary market insights.

"When traditional income is limited by growth, I think the best way for clubs to expand their income channels is to develop peripheral products that belong to our club!"

"Jerseys and scarves are also a kind of peripheral products, but they are developed in cooperation with sponsors, and the peripheral products I refer to include all products that do not conflict with sponsors."

"Such as club magazines, various official souvenirs, and even a lot of things we can't imagine!"

David and Soriano were very interested in hearing this,

Written reports are boring, but hearing explanations from real people is very intuitive, and the business development executive really tickled David's itch.

For a long time, David has been worrying about the income of the club. In terms of operating ability, Notts County is still unable to compare with traditional giants such as Real Madrid and Manchester United. This is not an accident. After all, Notts County does not have such a heavy accumulation.

When the three traditional income methods did not have great growth expectations, David did not have a good solution, and the proposal of the business development executive gave him a lot of inspiration.

"Very good, please continue!" David immediately became interested.

"For example, many giants now have their own special issues or special issues, but obviously, they don't pay special attention to the market value contained in them!"

"If we also specialize in publishing similar publications, as long as we do a good job in promotion, based on 500 million fans, even if only one thousandth of the fans pay, then the sales will reach 500,000, which is already a number that cannot be ignored! "

"Perhaps you may have questions, why other clubs have not done it before, and how can we do this job well? Next is my other idea about marketing."

"We can set up offices in various countries, set up official-oriented fan organizations, gather fan groups, strengthen connections with all fans around the world, and shorten the distance between us. As long as we do the relevant work well, I think our meeting successful!"

"And with the rapid development of e-commerce and logistics, our peripheral products can be easily traded through the Internet. In fact, the reason is very simple. As long as we can capture users, we can win success, just like the concept of Internet When it is rising, the number of users is king. We have a huge number of fans, and what we have to do is to convert them into our loyal consumers! Of course, the premise is that they have the spending power!"

David and Soriano glanced at each other. Although they felt that there was something on paper, it sounded in line with the laws of the market, and the reasoning was very simple. It might not be possible to realize it.

The reason why other clubs did not succeed in peripheral areas is that on the one hand, they did not pay special attention to it, and felt that compared with other aspects, the income was too meager, and on the other hand, there were unfavorable factors in promotion.

It is absolutely necessary for Notts County to try, even if it fails, it doesn’t matter. After all, Notts County is now in full swing. Even if a certain aspect fails, there is still room for compensation and room for a comeback.

And once it succeeds, it will definitely be a very glorious stroke in the history of the club. If peripheral income can account for more than 10% of Notts County's overall income, then it will be a remarkable figure!

David has actually found a long-term profitable way for Notts County a long time ago, that is, the youth training camp in Notts County. Once the peripheral income also develops greatly, who can prevent Notts County's revenue from breaking through the sky?

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