Chapter 107 Storm

PS. Here is today's update, and by the way, I will get tickets for the "Starting Point" 515 Fan Festival. Everyone has 8 tickets, and the voting will also send starting coins. I beg everyone for your support and appreciation!

David thought that the retribution would not come so fast, but who knew that he had just responded to Dogerty in front of the media, and the next day, a shocking news detonated the entire English football.

ITV, which is responsible for broadcasting England's three professional league matches in addition to the Premier League, filed for bankruptcy, saying it could not pay the remaining £178 million of the contract.

The sluggish economy, a drop in advertising revenue and a dwindling number of subscribers prevented independent stations from paying the remaining £178m after paying £135m. They asked for a contract amendment to reduce the broadcast fee to £50m over the next two years.

If this settlement cannot be changed, each League One club will lose on average £3m, League Two clubs £600,000 and League Three clubs £400,000.

In June 2000, when ITV of the English Football League signed a three-year, £315 million TV broadcast contract, 72 English first, second and third football clubs were happy, thinking they had found the The key to the door of wealth.

But to the surprise of Independent Digital, the audience is not as interested in the games of League One, League Two or even C teams as they are in the English Premier League.

Indie Digital is a premium channel, and viewers pay £20 a month to watch its programmes. Nearly 25% of viewers asked to log out after registering to watch independent digital stations. In this way, in theory, after four years, the independent digital station will have no audience.

Under such circumstances, it is naturally difficult for independent digital stations to pay hundreds of millions of broadcast fees. In terms of football clubs, due to their over-reliance on income from television broadcasts, many non-Premier League professional football clubs have been dragged into the water when independent digital stations cannot afford to pay.

The broadcast fee can basically be regarded as the biggest income of these clubs. If this part of the income is lost, most of the clubs will fall into a financial crisis, and even face bankruptcy in serious cases, which will not be relieved for a long time.

Don't you have much to say this time, Daugherty?

David smiled proudly, he really did not expect the retribution to come so quickly.

He doesn't need to worry about this problem because he has a lot of money. He didn't take these millions of pounds to heart, and he didn't think Notts County would continue to struggle in the lower leagues and be promoted to the Premier League next season. The broadcast share will not be affected. It is a huge cake, and it is a big cake that increases year by year. It is absolutely not to be missed.

This time, Daugherty, the chairman of Nottingham Forest, is really full of money. Although he has invested tens of millions for the club since he entered Nottingham Forest, his business is not a super big one, and he can't stand it. When drawing blood, he originally thought that Nottingham would be able to get on the right track with his large investment, self-sufficient blood supply and no longer need his additional investment, but now it seems that this can not be achieved at all.

As a strong League One team, Nottingham will lose at least more than 5 million pounds in this wave, and this is by no means a one-shot deal. You must know that with the withdrawal of the previous ITV, League One and League Two will be The broadcast of low-level leagues will probably be ignored. Even if someone takes over, the price will drop like a dive, and the days of dire straits are coming soon.

I was bragging about the financial health of Nottingham Forest in front of the media just now, and my face was swollen in a blink of an eye. This is completely uncomfortable.

Now Daugherty has seen that, compared to wealth, he can't compare to David at all. David can transfuse blood to Notts County without restrictions, but he does not have so much capital to be willful.

When he was interviewed again, Daugherty didn't dare to talk nonsense anymore.

In addition to slamming the independent digital TV station that did not abide by the contract, he could only blushing and reluctantly said that Nottingham Forest, like many clubs, would fall into a financial crisis if they did not get the follow-up broadcast share.

The reporters all laughed in their hearts at this big-mouthed chairman, who told him that he had nothing to do with himself.

And when David was being interviewed, he happily taunted the big-mouthed chairman next door.

"I didn't expect that Mr. Daugherty's attitude changed so quickly. It seems that the situation of Nottingham Forest is not good! Notts County has no financial problems. We still have a lot of deposits in the bank. It will not hurt or even have no effect. As for the severe situation encountered by other clubs, I can only express regret, this is the sadness of the lower league clubs, I am not the savior, and I do not know how to solve it!"

After that, David didn't bother to talk to Daugherty anymore, because he could already see that this restless old man was simply a candy bar. People who are stubborn, stay away from them until they are completely killed.

David's focus is still in this football storm.

In fact, many football professionals have warned before that over-reliance on TV broadcast revenue will face an unprecedented crisis for professional football in England, because once the TV broadcast contract cannot be fulfilled, the economic lifeline of the club will be cut off in half.

Now, this prophecy has come true!

Sky TV, a subsidiary of Murdoch Media Group, won the broadcast rights of the Premier League with a sky-high price. Affected by this, the price of TV rights for League One, League Two and League Three has also risen.

However, under the intensive bombardment of Sky TV, there are too many TV broadcasts of Premier League games. Fans prefer to watch the games of big-name teams such as Manchester United, Liverpool and Arsenal. No one wants or has the time to pay attention to those League One, League Two, British C team.

The popularity of the Premier League does not mean that the lower leagues are equally popular. How can they have the same treatment?

I have to admit that if Notts County did not have its own investment, it would definitely not be able to escape this storm, and maybe it would be escrow by the bank tomorrow.

Now, the fans of Notts County are very fortunate that they have a chairman who is not bad money and willing to invest in the club. In the case of other clubs in dire straits, Notts County is still strong, and the stadium and youth training base are still in accordance with the steps. The original plan was not affected at all.

For Notts County, the storm was not a threat, but a boost.

Maybe the last few rounds are not visible in League Two, but next season, the impact of the storm will definitely be prominent. The clubs in League One are in financial crisis, can they still devote themselves to the game wholeheartedly?

Notts County could just sit back and reap the benefits of the fisherman.

[515 is coming soon, I hope to continue to hit the 515 red envelope list, and by May 15th, the red envelope rain can give back to readers and publicity works. A piece is also love, it must be better! 】

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