Chapter 917 Was a Cottage [Fourth More]
Chapter 57 Was a cottage [fourth more]
Ji Feng shook the key in his hand and said with a smile, "Forgot I have a key too?"
Xu Yuan breathed a sigh of relief, patted her chest and said with some fear, "I thought there was something wrong with the door lock in the office. If that's the case, wouldn't everyone be able to come in?"
There are a lot of important materials in her office, which are all commercial secrets, especially about some data, such as how many sales channels have been established in a certain area, or how much the agency fee is, these things are not allowed to be known to others of. If the door lock of the office is broken, I am afraid that these materials may also be peeped.
Ji Feng couldn't help frowning and said, "You keep these materials in the office?"
"No, these are the newly signed customer information recently. I plan to put it in the company's safe after sorting it out. I'm not sorting it out yet!" Xu Yuan said.
"That's fine, let me help you sort it out together!" Ji Feng said with a smile.
The three people organize together, and the speed is much faster. Ji Feng can almost be said to have ten lines at a glance, quickly organize some scattered materials together, and then put them in a folder. His speed alone is actually faster than that of Xu Yuan and her assistant!
In a short time, the information has been sorted out, and Ji Feng also got a detailed understanding of the situation of some customers by sorting the information.
He glanced at the stack of folders and found that most of them were customers in the southern region, and there were very few in the north.
"Xu Yuan, why are there so few customers in the north?" Ji Feng asked.
Xu Yuan said: "This provincial-level agency has already been rolled out, and the materials that are collated now are all prefecture-level regional agents, which are sent by provincial agents. You can also see that the cities in the south are relatively To be more developed, the sales of Kangyuan slimming powder will naturally be hot, then the establishment of a marketing network will be relatively easy."
"What about the north?" Ji Feng asked.
"The situation in the north is relatively backward, which is also the result of geographical differences." Xu Yuan said helplessly, "The promotion in the north is a little slower. Of course, some second-tier cities have basically already spread the goods. The provincial capital cities have opened up sales, and the rest, which are slightly smaller cities, have not yet been rolled out."
"Um!"
Ji Feng nodded slightly, this situation is also determined by the current development situation in China. In fact, when Ji Feng went to look for Li Yueqin's mother and two, he had passed many cities along the way. Moreover, he himself came from a small county in the north, so he naturally knew the gap between the north and south of the country.
In fact, maybe you can't feel it in the city, and you think it's the same thing. It's all high-rise buildings when you go out. However, once you arrive in a small county or in a rural area, the gap is too obvious.
For example, an industrial city in Jiangsu and Zhejiang was originally just a small town with a small place. However, the total income of a small town was the sum of several third-tier cities in the north!
This gap is really too big.
In this case, the consumption levels of both parties will naturally be different. Therefore, Ji Feng had expected this situation for a long time, and he is not too surprised to hear it now.
In fact, it is very good to be able to spread Kangyuan slimming powder to this level in just one year.
"Come on! Cities in the north are developing very fast now, and the countryside is also a broad market. All these need to be taken slowly." Ji Feng said with a smile: "At least, the reputation of Kangyuan Slimming Powder is out. Coupled with the excellent quality, this guarantees future sales, so Kangyuan slimming powder should not need to worry too much."
"Yes, the market is basically mature now, and everyone knows the effect of Kangyuan slimming powder!" Xu Yuan said, "However, there is another problem that is very troublesome..."
Ji Feng couldn't help but startled: "What's the problem?!"
"Copyright!" Xu Yuan said with a wry smile: "I've already received calls from several agents. They asked us if we had a new product launch, and why we didn't negotiate with them according to the priority agency rights stipulated in the previous contract... Actually, How can we develop any new products, those are all copycats of our products on the market!"
She turned her head and said, "Xiaoping, go get the information!"
"Yeah!" The assistant nodded immediately, turned around and took out a stack of documents from the drawer.
"Let's take a look." Xu Yuan smiled and said, "These are basically copycats of our products.
Ji Feng picked up the documents suspiciously and looked at them, and immediately frowned.
"Kangkang slimming powder, see miracles in a month"
"Kang's Fitness Soup"
"Conn's..."
......
At first glance, these materials are all brochures or various promotional materials, as well as some manuals and the like, it is simply varied!
However, these materials all have one thing in common, that is, they all use the words closest to Kangyuan Slimming Powder as their names, which will undoubtedly form a misleading way for consumers, and many people can't tell which one is Authentic, which one is a pirated copy, a copycat!
"These things..." Ji Feng shook his head slightly and smiled bitterly, "We Huaxia are really a cottage kingdom!"
"As far as these weight-loss powders and other products are concerned, in fact, many of them are three-no-products, nothing, no efficacy, and no clear inspection certificate, but there are other weight-loss medicines that are directly changed into a package. , put on a name similar to our name, and the sale will start in a grand manner."
Xu Yuan smiled bitterly: "Also, their prices are the same as ours, and some are more expensive than us. Do you think other consumers will buy them?"
"So, our pricing is low?" Ji Feng asked with a frown.
Because he didn't want to make some unscrupulous money, and it was easy to promote at the beginning, Ji Feng set the price of Kangyuan Slimming Powder very low. At least, the profit of the pharmaceutical factory was only about two percentage points. Sometimes if the raw materials are expensive , there is only one point of profit.
But now it seems that the low price has become a disadvantage.
Only buy the expensive ones, not the right ones!
This is the mentality of many Chinese people, because cheap goods are not good ones. As for products of the same brand, they think that the expensive ones are for the classy people, and the cheap ones are for the poor, so they will naturally buy the expensive ones!
As for money...
What is money? The most important thing for them is money!
"It's hard to say whether the price is low or not, but, at least in the face of fake goods, we have suffered a big loss because of the price!"
Xu Yuan said, "I have already started to ask people to conduct market research to see how much impact counterfeit goods have on us. It is estimated that it will not be too long before a survey report will be released. We will discuss prices and other things."
Ji Feng frowned and asked, "Can't you sue them? They are copying our Kangyuan slimming powder, so we will sue them."
"My eldest son, you are not doing business for the first time, are you still so naive?" Xu Yuan smiled and shook her head, "Let's not say that our country's laws do not yet have strong and express provisions for cottages, only for For those shanzhai manufacturers, they still want us to sue!"
"Yeah, they want us to sue..." Ji Feng smiled bitterly, of course he understood the reason.
Those shanzhai manufacturers are eager to sue them. On the one hand, even if they lose the lawsuit, it is no big deal to lose some money, because the laws are not strict, and shanzhai is not a terrible crime. But the problem is, in the process of the lawsuit, they will definitely make a lot of fanfare, publicize the uproar, and may even insist that theirs are genuine.
As a result, media reports, plus word of mouth, are undoubtedly equivalent to advertising for cottage manufacturers. The sales volume caused by this advertising effect alone is enough to make those manufacturers make a lot of money.
Ji Feng couldn't help scratching his head: "Is there really no way to take these cottage manufacturers?"
"At least under the current circumstances, we have no good solution. We can only wait for our market research to come out and then make adjustments. For example, we only take the high-end route, like high-end products such as Apple. They are not afraid of copying them. Or we can take another route, but it's too early to say these, everything has to be market-oriented!" Xu Yuan said.
Ji Feng nodded and said with a smile: "Actually, it's not just our family that encountered this situation, learn from other people's experience, and then combine your own actual situation to try to come up with a good way... After the market research comes out, we will Notify me. In addition, you can also contact Han Zhong, he should have a good solution. "
"Well! I will contact him!" Xu Yuan nodded.
"Okay, this question isn't so urgent, let's take your time." Ji Feng said with a smile.
After the three people sorted out all the documents, they sent the documents to the safe and locked them. Afterwards, Ji Feng and Xu Yuan walked around the pharmaceutical factory, especially the laboratory, production workshop, and warehouse. These three places are the most important and what Ji Feng cares about the most.
And Xu Yuan was by Ji Feng's side, with an irresistible charming smile on her face.
It's just that because they were in the factory, the behavior of the two could not be too close, but even so, Xu Yuan was very happy.
Afterwards, Ji Feng met with Yang Dezhao again. After hearing him briefly describe the situation of the pharmaceutical factory, it was already noon, and a group of workers in the factory had already started to leave work.
"Let's go, let's go to dinner, relax, don't work hard all day, work and rest!" Ji Feng smiled and called Xu Yuan and Guo Tao. Yang Dezhao said that he would be on duty in the factory. , did not go.
. . . . . .
Four more completed.