Chapter 459: The First Survival Crisis and the First Battle in the Pacific

At this time, Li Xiaofan's phone rang. When he opened it, it was his future brother-in-law Tang Jiaming calling.

"Afan, are you back in Singapore?"

"Yes, Brother Ming, I'm back. What are your orders?"

"Abba and my mother would like to invite you over for a casual dinner tonight. Are you free?"

"Oh, okay, thank you! Brother Ming, do you have any other instructions?"

"Haha, how dare I give orders to a big boss like you now! We'll talk about some small things when we meet in the evening..."

"Okay, we'll see you tonight!"

After hanging up the phone, Li Xiaofan urged Liu Yanping: "Yanping, please continue talking, which competitor is coming out?"

"Director Li is the Singapore Popular Bookstore that we wanted to cooperate with. They just launched an e-commerce website called 'Popular Online Bookstore' the day before yesterday. The content of their online bookstore project is almost exactly the same as our Pacific Online Bookstore. The business The pattern is very similar!”

Liu Yanping's report made Li Xiaofan take a breath of air. Damn it, an opponent who "copied homework" appeared so quickly, and this opponent should not be underestimated.

Liu Yanping continued to report:

"Popular Bookstore currently has more than 20 chain bookstores in Singapore alone, plus more than 100 retail outlets in Malaysia and Hong Kong. And they have more than 200,000 members in Singapore. Previously, our Pacific Online Bookstore Project It has had a huge impact on their physical bookstores, and they have been waiting for an opportunity to make a comeback.”

"Director Li, from the information I got from the side, it seems that Volkswagen Bookstore is well prepared this time. It has received the support of venture capital from a very powerful institution and hired a technical team from Silicon Valley in the United States at a high price to be responsible for the construction of the online bookstore. Volkswagen Bookstore The bookstore itself cooperates with book companies such as Ingram Book Company in the United States and Bertrams and Gardners in the United Kingdom. It has rich channel resources. In addition, they have close cooperation with Chinese publishers in Taiwan and Hong Kong. relationship, like It's coming with force. Director Li, the home page of their 'Popular Online Bookstore' website, which was launched the day before yesterday, has an eye-catching opening promotion advertisement. We calculated the books they sell and their membership prices are higher than similar ones at our Pacific Online Bookstore. Books are generally 10% cheaper. As a result, our book sales at Pacific Online Bookstore plummeted yesterday. Fortunately, we have other products such as CD records, DVDs, toys, and electrical appliances to support us, so the data is not too ugly!”

After speaking, Liu Yanping handed Li Xiaofan a sales report from the Pacific Online Bookstore yesterday. Yesterday's sales of books plummeted by 30% compared to the average data for the month.

Li Xiaofan broke out in a cold sweat after seeing this data: Come on, Popular Bookstore itself has more than 20 outlets and more than 200,000 members in Singapore. Now plus online bookstores, it is an authentic O2O model. Their price war has just begun. If they don't take action in time, the consequences will be disastrous!

Currently, he is planning to raise the Yifan No. 2 venture capital fund at a critical moment. If a fire breaks out in his backyard, it will not only affect the share price of Pacific Online Bookstore and fund raising, but will also have a huge impact on his series of investment plans.

Li Xiaofan turned on his computer, took a brief look at the newly launched 'Popular Online Bookstore' website, and asked anxiously:

"Yanping, not only are the books they sell cheaper than ours, but the design of this popular online bookstore website seems to be more refined and beautiful than ours, and its functions are also very powerful. We have new book recommendations, bestseller rankings, reader reviews, etc. They have all the columns, and their new Chinese book section is richer than ours, adding new features such as author interviews and expert reviews. Now that the other party’s war is burning on our eyebrows, what are your plans?”

"In order to cope with the price war initiated by Popular Online Bookstore, we are also planning to launch a discount event. The price reduction will be the same as that of Popular Online Bookstore. We will strive to ensure that the price of books sold on our Pacific Online Bookstore is no higher than that of Popular Online Bookstore. Director Li, this is our A preliminary discount activity plan, please take a look..."

After Li Xiaofan took a look, he threw the plan aside and said loudly:

"Yanping, your plan is too weak. Now listen to me and you should quickly formulate a new response plan. First, the home page of our Pacific Online Bookstore will be adjusted immediately to rank books at the top of the category. , replace other products! Second, launch to celebrate the company's success Nas Dak's listing promotion event: Buy books from our Pacific Online Bookstore, and membership prices will be reduced by 20%! In addition, starting from today, you will receive a SGD 10 coupon for purchases over SGD 100 at our Pacific Online Bookstore. 25 yuan in new currency coupons, and so on..."

Li Xiaofan's proposal shocked the financial director Zhou Xiaoqing. She said worriedly:

"Director Li, our company has just gone public. If we follow the plan you just made, and the discounts and profits are so strong, it will have a major impact on our company's financial statements for the third quarter, and profits will plummet!"

After Li Xiaofan took a sip of coffee, he said to Zhou Xiaoqing:

"My Mr. Zhou, now it's not a question of whether the report is good or not, but a question of survival!"

Li Xiaofan took a sip of coffee, put down the coffee cup, and said seriously:

"Everyone, this is just the beginning. Popular Bookstore is a long-established bookstore in Nanyang that has been operating for more than 70 years. It has a group of loyal old fans. Both the brand and the network are wider and deeper than us. And our Pacific Online Bookstore is the only one in the world. It has only been a year since we opened, and most of our senior executives have come from mainland China for a short period of time. Our success today is due to our first-mover advantage on the Internet. If we don’t defeat the other party in the early stages, once their public online bookstores start up on the Internet, they will also gain access to their offline stores. Advantages, our Pacific Online Bookstore will face a serious existential crisis!”

…

After Li Xiaofan's explanation, everyone had a profound sense of crisis.

"For the sake of the long term, we must endure the temporary pain! We can only compete with them on price and service at the moment. Fortunately, our company has just been listed and has the strength to fight a price war with them. Brothers and sisters, in this battle, we There is no retreat, we can only win but not lose!”

"Understood, Director Li, we will go all out to fight this battle!"

"Okay, then according to the plan we just agreed on, everyone should go back to their posts and start working!"

Just when Liu Yanping was about to step out of the conference room, she was stopped by Li Xiaofan:

"Yanping, I forgot one thing. Just now you said that Popular Bookstore is supported by venture capital, a very powerful investment institution. Do you know which investment institution this is?"