Chapter 177: Ako's 0-Goods and the Midnight Victoria's Secret Fashion Show

Mike introduced on the phone: "Our ALCO Stores Inc. was established in July 1915. It is a regional retailer in the United States and operates more than 200 chain stores in 23 states in the United States. Our company mainly Operating a chain of retail services, our retail stores across the United States offer a wide variety of Up to tens of thousands of items, including large cars, general consumer goods and daily necessities, such as handicrafts, cosmetics, electrical appliances, furniture, hardware products, household items, jewelry, clothing, various footwear, sporting goods, seasonal items , stationery, various toys, etc. Mr. Li, please introduce yourself, I am the director of the purchasing department of this Ako department store..."

Li Xiaofan was excited when he answered the phone: Oh, damn, this retailer with more than 200 chain stores in the United States is already quite big! Big benefactor!

After briefly introducing Arco Department Store, Mike asked on the phone: "Mr. Li, I'm very curious about your company's homepage advertisement on Yahoo: We provide the most cost-effective and high-quality daily consumer products in the world. ! Where are your supplier factories and bases? Why are you so confident that you can provide the most cost-effective and high-quality daily consumer products in the world? "

Li Xiaofan confidently replied: "Mr. Mike, all our supplier factories and bases are in mainland China. In mainland China, our company has its own production base, and I am a Chinese citizen. The daily necessities you just mentioned, especially Our company can produce and supply daily plastic products, various gifts, stationery and toys, as well as handicrafts and clothing! , Mainland China is currently vigorously promoting reform and opening up, and is applying to join the WTO to accelerate its global integration. Now our country's good policies have unleashed the endless productivity of the mainland's people. Our mainland China has a large number of high-quality and cheap labor, and a complete production and supply of daily necessities. chain, so I can guarantee that the consumer products we provide should be the most cost-effective and affordable in the world!”

"Well, that's great! Mr. Li, do you have a product catalog and quotation?"

"Mr. Mike, because I came to San Francisco on a temporary business trip this time, I don't have many product samples with me, and the catalog may not be complete. However, I will ask the mainland to fax the product catalog later..."

"Well, that's good. So, Mr. Li, could you please come to our company headquarters in Dallas and have a detailed meeting and communication?"

"Mr. Mike, would you please give me your contact information first? After I finish handling the matters here in San Francisco, can I fly over to your company headquarters in Dallas immediately and meet with you to discuss it in detail?"

"No problem, Mr. Li, the number I am calling now is my office phone number, and then I can give you my email address and mobile phone number..."

After hanging up the phone with Mike from Arco Department Store, Li Xiaofan couldn't help but hugged Tang Xinyi beside him and kissed her hard.

"Fan, what's wrong with you? You're so excited!"

"Haha, the director of the purchasing department of an American retail chain store called Arco Department Store called just now. He saw our advertisement on the Yahoo page and wanted to meet with us to discuss the daily necessities purchasing business!"

Xinyi said happily: "Wow, it's true, it's great! It seems that this Yahoo website advertisement is really effective!"

There were many travel agencies in Chinatown where Li Xiaofan and the others visited. They went in to learn about the itinerary from San Francisco to Coppell, Texas, the headquarters of Arco Department Store.

On the phone just now, Mike told Li Xiaofan that Arco Department Store's office is in Coppell, below Dallas, Texas.

The travel agent told them that the distance from San Francisco on the west coast of the United States to Dallas is about 1,733 miles, or about 2,788 kilometers, so the best option is to fly. The fastest flight from San Francisco to Dallas is about 3 hours and 40 minutes.

After coming out of Chinatown, the two went to Macy's Department Store in the city center.

Macy's, founded in 1858, is a famous large-scale department store chain in the United States, with more than 800 stores in the United States. Macy's main products include high-end men's and women's fashion, brand-name bags, clothing, shoes and hats, children's clothing, high-end cosmetics, perfumes, tableware, bedding, electrical appliances, etc. There are also many clothing brands created by well-known American designers.

Inside Macy's Department Store, Li Xiaofan accompanied Tang Xinyi to one of the underwear stores that later became world-famous: Victoria's Secret.

In the early 1990s, Victoria's Secret was one of the largest women's lingerie retailers in the United States with sales exceeding $1 billion.

But at that time, Victoria's Secret's fame was basically limited to the United States, and it was not that well-known around the world.

When Li Xiaofan was studying for his MBA, Victoria's Secret was one of the classic event marketing cases they studied.

The biggest turning point for Victoria's Secret came in 1999. During halftime of the Super Bowl game in the United States, a Victoria's Secret underwear model entered the stadium to catwalk and broadcast live online. As a result, hundreds of people from around the world went online to watch Victoria's Secret. Beautiful lingerie model. Because the operator of the live event did not anticipate such a huge network access traffic from around the world, the network was paralyzed, and even the live broadcast of the Super Cup was interrupted...

Victoria's Secret became famous because of this accident! Let the whole world know the Victoria’s Secret brand!

This accident later gave birth to a new marketing method: live online underwear shows.

The annual budget of Victoria's Secret's earliest underwear show was only US$250,000. The models wore affordable underwear and walked in the Plaza Hotel without lighting effects. Later, the annual budget exceeded US$10 million, and the world's top models worth millions of US dollars The models came literally bathed in flames of jewels and gold. The only thing that hasn’t changed is the angel wings that have always been used...

Currently, the Victoria's Secret store in Macy's department store mainly sells a variety of women's underwear and bras. The product categories include women's underwear, bras, underwear, swimwear, casual women's clothing, women's shoes, cosmetics and various supporting clothing, luxury shorts, and perfumes. Cosmetics and related books, etc.

When accompanying Tang Xinyi to choose underwear in the Victoria's Secret store, Li Xiaofan joked: "Dear, are you interested in running a sexy women's underwear brand in the future, and then holding a grand live broadcast to the world every year by the world's top supermarkets?" A luxury lingerie show with models on the catwalk?”

Tang Xinyi was happy when she heard this and said softly: "Fan, why do you have so many crooked ideas in your head! I majored in industrial design, not fashion design. Although we girls all love beauty and like to buy all kinds of underwear. , to please your eyes. But now that I have a bad guy like you, in fact, most of the time when I buy underwear, it is to please your eyes, or to please you. I like to enjoy life and have no great interest in doing business..."

Hearing this, Li Xiaofan couldn't help but hugged Tang Xinyi and kissed her cheek gently: "Haha, I love you!"

Tang Xinyi selected several sets of Victoria's Secret underwear and swimwear, including Li Xiaofan's favorite black lace suspenders and other series...

…

In the evening, Li Xiaofan and Tang Xinyi returned from a visit to their second sister Tang Zixin's home. After returning to the hotel room, Li Xiaofan quickly made a call to his old classmate Wu Xiuli at the Foreign Trade Bureau of Ningdong County in mainland China.

Due to jet lag, Wu Xiuli had just gotten up.

Li Xiaofan told Wu Xiuli that he was in San Francisco, USA, and would go to an American supermarket chain to discuss cooperation in a few days. He asked her to quickly collect catalogs and quotations of daily necessities and other products currently available for export in the city of Mingzhou, and fax them to his hotel as soon as possible. …

After Tang Xinyi came out of the bathroom, she put on Li Xiaofan's favorite black lace suspenders and sexy outfit. Her long and graceful legs, coupled with 36C snow-white breasts, looked very charming under the dim warm light. So sexy!

"Dear..." She called out delicately.

However, this time Li Xiaofan's attention seemed not to be on her, but continued to stare at the TV screen, seemingly not noticing her appearance.

Tang Xinyi was a little angry, so she walked in front of him with sexy cat steps and blocked the TV screen!