Chapter 346 Killing Two Birds with One Stone
Of course, they have no way to personally supervise tasks posted online, so they will also set some requirements.
For example, when distributing leaflets for promotion, you need to take photos to prove that you are promoting. Or, shoot a short video or something.
Of course, it is estimated that some people will take advantage of this.
But there is no other way. We can only spend more money and promote it twice more.
"Well, once more people take up the task, the speed of publicity will be faster, and it will be one step closer to increasing the level of live broadcast remuneration."
Liu Weiwei said with a face of joy, if you upgrade the gear, it will be 300 yuan per hour.
Yang Yaoyao also nodded expectantly, but soon his expression turned a little confused.
"What do you think the managers of that boring short video think? It's obvious that they can do this kind of publicity method for releasing tasks themselves. There is no need to remind us, let us do it!"
"Could it be that they don't want to spend money on this publicity? But that's not right..."
After Liu Weiwei finished speaking, she quickly shook her head in denial.
Will the boring short video platform really save the cost of publicity? It is obviously impossible.
"have no idea!"
Yang Yaoyao shook his head, confused.
"Forget it, what are you thinking about? It won't do us any harm anyway. We can also afford the cost of publicity. After the level is upgraded, we can live broadcast for 4 hours a day, but we only have 1,200 yuan. !”
"The daily income is 1,200, which is more than 30,000 a month!"
The two looked at each other and couldn't help but feel a little expectant.
After the third level, there is a fourth level, but the requirements of the fourth level are very high. To achieve it, boring short videos will probably be popularized across the country.
It is still very difficult to achieve this goal, so you can only take your time.
............
Nanhe Coffee Headquarters,
in the conference room,
Sultan stood on the main seat and looked at the store managers who came to the store.
"Today, I called everyone here mainly to talk about the next reform of the coffee shop."
"Due to the high price of coffee in our coffee shop, the coffee shop has never had many customers and has always been in a state of loss."
"In this regard, we have done a lot of surveys and thought of ways to reform."
All the store managers in the conference room looked over curiously after hearing Sultan's words.
As store managers, they naturally know the situation of Nanhe Coffee very well.
I also thought about how to deal with a situation like this in a coffee shop.
The last solution that can be thought of is to lower the price to the same price as commercial coffee like Starbucks.
They can be sure that as long as they lower the price to the same price as Starbucks, they will be able to attract a lot of customers.
After all, Nanhe Coffee already has 20 branches in Jiangcheng. After such a long time of fermentation, it has gained a certain reputation in Jiangcheng.
At the same time, the last time Mr. Chen was doing charity work and was publicized by an anchor, it also attracted a large number of customers to come in and taste it.
Those customers are very satisfied with the taste of Nanhe coffee, but many of them cannot drink it every day because of the price, so they can only support it by tasting it occasionally.
So now, Nanhe Coffee has a good reputation and reputation in Jiangcheng City.
The only reason why Nanhe Coffee cannot have a large number of customers is the price of coffee.
Therefore, as long as a very affordable coffee appears in a coffee shop, it will definitely attract many customers.
But in terms of price, Mr. Chen has already given an order and the price cannot be reduced.
So this has always been an endless loop, which is difficult to solve.
At this time, Manager Su actually said that there was a way to change the situation faced by the coffee shop at this time, which really surprised them.
And they have already started to prepare notebooks and prepare to record.
When Sultan saw that all the store managers had prepared notes, he continued to speak.
“The reform this time is to add some pastries to the coffee shop.”
"We have done a survey and found that the presence of pastries in coffee shops is very common. And there are also many people who like to go to coffee shops to drink a cup of coffee and then eat some pastries as afternoon tea."
"This is a very good thing. If we make good use of this, we can win over these potential customers who like to drink afternoon tea or eat pastries."
"But Manager Su, what should we do to win over those customers?"
A store manager saw that Sudan paused here and couldn't help asking.
Hearing this, Sudan glanced at the inquiring store manager.
"The method is very simple, that is, price. Since Mr. Chen stipulates that the price of coffee cannot be reduced, then we will reduce the price of pastries."
"We have conducted offline surveys in many coffee shops, and the prices of those pastries are very expensive. A small pastry costs more than 10 yuan, and a large one costs more than 20 yuan. But the price of the pastry In itself, there is actually not much cost.”
"We just need to lower the price of this pastry infinitely, remove all costs, and ensure that it is just profitable."
"In this way, the price of pastries is low. Even if the price of coffee is high, the overall price will not be too high because of the low price of pastries."
"I have done a simple calculation. When buying coffee and pastries at the same time, the price of our Nanhe coffee will not be higher than other coffee shops. If we make some set meals, it may even be lower."
"As long as the price is low, coupled with the taste of our coffee, we will definitely attract customers who like to eat pastries."
Sudan said confidently.
During this period, she and Song Xia have been dealing with this matter, and have done some investigations and calculations. She is 80% sure that after the coffee shop has completed this reform, it will attract more customers to consume.
She is not sure whether this can make the coffee shop turn losses into profits, but at least it is certain that as long as this reform is completed, the coffee shop will not lose much even if it loses money.
This is definitely a huge transformation for the coffee shop.
Sudan thought secretly in her heart that after so long, they finally thought of a way to change the situation of the coffee shop.
If Mr. Chen knew, he would be very pleased.
All the store managers in the meeting room nodded after hearing Sudan's words.
Use pastries to reduce the overall consumption of the coffee shop.
If you just drink a cup of coffee, the price of their Nanhe coffee is still expensive, but if you eat pastries, it's different.
Although the price of coffee is not reduced, by reducing the price of pastries, it also indirectly plays a role in price reduction.
It not only ensures that Mr. Chen's requirements are not violated, but also achieves the purpose of attracting customers.
It really kills two birds with one stone!