Chapter 510 Resource Integration

Tengyou Media has gained a lot of weight in just half a month.

Secretary Zhang Wanyi's work must be getting busier and busier.

Fortunately, Tengying Group has transferred a lot of generals to her. It only takes a few months of integration to digest No. 9 Clothing Warehouse and the newly acquired Tenghui Department Store.

Tenghui Department Store is really unique. When it was listed, it only had four cities, Beijing, Shanghai, Guangzhou and Shenzhen, and its valuation was more than 10 billion.

Later, it invested 40 to 50 billion in Hong Kong, and the stock price rose to more than 20 billion.

Then it continued to expand, and after a few years, the stock price rose from more than 20 billion to 22 billion.

It is obvious that the capital market is not optimistic about the expansion path outside these super first-tier cities.

It also reflects that traditional department stores are becoming more and more difficult.

Except for a few such as Pang Donglai, most supermarkets are on the decline.

Either they are acquired by Internet companies, or other retail companies buy out the qualifications of the largest shareholders.

In one sentence, the current department stores are going downhill.

After Tenghui Department Store completed its slimming down, its stock price directly ushered in a surge.

This also further confirmed the strategic goal of Tenghui Department Store in the future, which is to develop only super first-tier cities.

Expansion in other cities will be completely cancelled.

Tengyou Media renamed the 138 Tenghui supermarkets it acquired back as Tengyou Youxuan.

On the day the news came out, Tenghui Department Store took out 1.5 billion yuan and invested 30% of the shares of Tengyou Youxuan.

And it was confirmed that the two companies are still strategic partners.

This operation method seems very complicated, as if there is no need.

But the fact is a typical win-win situation.

First of all, after Tenghui Department Store got rid of more than 100 supermarkets in the outer city, its core strategy is very clear.

Not going nationwide, only focusing on the mid-to-high-end quality department stores in super first-tier cities.

After Tengyou Media has this asset, live streaming in the department store field can even achieve same-day delivery in many cities.

In this way, whether it is selling vegetables or other department store products, compared with other Internet celebrities, the advantages are very obvious.

Even far ahead.

And renaming these Tenghui department stores to Tengyou Youpin is also a new type of short video Internet supermarket that is different from traditional department stores.

In the future, it can also go the road of independent listing.

At that time, it was not a traditional supermarket, but a new department store economy in the field of short videos.

Although it was just a change of concept, there was an essential difference in the capital market.

It was like the traditional economy and the traditional economy under the blessing of the Internet.

To a certain extent, it was completely different concepts, and the stock prices were also very different.

Tengyou Media spent 6 billion to complete this acquisition, and of course it would not just be an auxiliary.

It must also make this investment reap a higher return.

It is very necessary to separate No. 9 Clothing Warehouse, including the current Tengyou Youpin.

It can only be said that the capital game seems complicated, but the essence is actually one point.

That is to make money, also called appreciation.

After a series of complex exchanges, the group industry has achieved gratifying results.

Tenghui Department Store received 4.5 billion in cash and 30% of the shares of the newly established Tengyou Youpin.

In addition, the stock price quickly rose to 28 billion.

And No. 9 Clothing Warehouse just changed an aunt, and its essence is still a member of Tengying Group. When it goes public independently in the future, it will be a physical clothing company in the field of short videos.

If you put the word "short video" on it, the market value will be at least one to five times higher.

As for Tengyou Media, although it spent 7.5 billion in cash.

But its valuation has jumped from 45 billion to 80 billion.

It also owns more than 1,000 clothing stores and more than 100 Tengyou products.

This mutual exchange is obviously a win-win result.

This is called capital integration, also known as capital operation.

Nothing has changed, but the value has jumped by tens of billions.

As soon as the news came out from all sides.

People who have a little relationship with Chen Pingsheng wanted to ask for his time immediately.

Don't just deal with your own business, or pack up my family's things too.

Not to mention others, Song Shuiqing's husband's family, the Tang family of Modou, was confused by this series of operations.

You dare to take your own business and exchange it from left to right, not only Tengyou Media's valuation has increased by tens of billions.

Other assets have also risen sharply, and even the entire Tengying system of enterprises has soared.

If this is all right, then why should we work so hard in the real economy?

Let's just play with capital operation.

Don't tell me, building a house is really a capital operation now.

You only need to pay for the land, and the rest is mostly bank loans and advance payments from homebuyers.

Under this model, once the market collapses, it will be an avalanche.

No one can escape.

Chen Pingsheng did not feel that his operation was so smart, because whether it was his group's Global Economic Research Institute, or Shen Nanpeng, Tong Zelan and others.

They could easily think of it.

The reason why outsiders think it is smart is simply because they have not entered the high-end capital circle.

When you look at it from the outside, everything is naturally mysterious.

When you get inside, you will find that the core of capital is just to tell a good story.

Since the short video story is popular now, it is better to put on a short video coat for these traditional enterprises that have declined or even gone downhill.

The companies are still the same companies, but after putting on a layer of short video skin, the story is completely different.

Of course, not all skins can be used.

It's like a pepper seller suddenly announced the establishment of his own chip research institute.

Then he announced to the public that he was not selling peppers, but selling chip technology.

Such a combination is to play with stockholders as fools.

It's forcing everyone's IQ to the ground.

Everyone knows that the country has vigorously supported technology stocks in recent years, and many bosses are trying their best to make their companies rely on technology stocks.

Those who sell goods online say they are technology companies.

Those who develop games also say they are technology companies.

From this aspect, we can see the importance of the nature of the company.

That is, other companies are of no help to Tengyou Media, otherwise they can all put on a layer of short video skin and come out.

Those who sell milk tea can say that they are short video milk tea.

Those who sell coffee can also say so.

It doesn't make much sense.

In order to change his bad habit of being right about everything, Chen Pingsheng made a correct decision for himself.

That is, he works as an online taxi driver for an hour between 7 and 8 every night.

This is because selling durian on the street is too undignified, otherwise he would have wanted to get a tricycle to sell durian for an hour every day.

His wife is taking care of the children at home, so it’s good for him to spend an hour as an online taxi driver.

People should not forget their roots.

He did everything before, but now he has money and doesn’t need to do these things anymore.