Chapter 442: Full Access to Short Videos

In late March.

A noodle shop that Da Pi Ya often frequented was not doing very well. Because the boss liked to make jokes, he posted a short video on Douyin that challenged him to make noodles in one minute.

It became popular.

There were 100,000 likes and more than 10,000 comments.

From the past when there were few customers to the current daily queues, it only took one night.

And such stories seem to be happening everywhere.

Short videos have brought more and more changes to the physical industry, which made Chen Pingsheng deeply believe that the traditional industries under Tengying Group cannot truly achieve short video + by relying solely on the previous cooperation model.

The key is that the traffic of short videos is getting bigger and bigger.

One thing everyone does every day is to take out their mobile phones and click on the short videos to watch.

Perhaps the future Internet celebrity economy will not only be limited to young people, but also include entrepreneurs like them.

March 20th.

Chen Pingsheng called the heads of major companies such as Chang Fu, Chu Qiuyan and Yang Qian to Shenzhen.

He announced an important thing, that is, starting this year, Tengying Group will not only carry out Internet celebrity cooperation.

It is also necessary to let all middle and senior executives of traditional industries learn short videos + traditional industries.

This means that store managers and regional managers including Bobo Milk Tea, Lujiao Coffee, and Tenghui Department Store must all receive a series of training on short video shooting and operation.

For now, he is very glad that he came to Tengyou Media to deeply understand the current short video economy.

If there is no trip to Shenzhen, the traditional enterprises of the entire Tengying Group may be one or even two years later to truly follow the times and enter the short video market.

For now, it is obviously still a very timely response.

"Sometimes you will find that after sitting in our position, it is often easy to ignore some extremely important and basic things, such as the consumption habits of young people now."

Chen Pingsheng has a very high core position in the group. He said that all store managers, including the president level, should learn short videos.

Then everyone must go.

In fact, he first invested in Xinteng Live because Chang Fu has been doing this.

It is a coincidence.

Later, Big Butt often took short videos at home. Because of his family's special situation, he kept blocking her account every other day.

Until he went to the University of Finance and Economics as a visiting professor, all the young people were watching short videos.

At that time, he knew that he really had to understand this thing.

"Old Chen, do you think there are some specific standards for all middle and senior managers to learn short video operations?"

"Of course there are."

Chen Pingsheng said: "Not only do they need to understand it simply, but they also need to be able to shoot and edit, and then each store must shoot at least one short video a day and upload it to Douyin."

"Such a big move?"

"What do you think?"

Chen Pingsheng said noncommittally: "Wait for you to go back and make arrangements immediately. I will let Tengyou Media specially open a series of short video courses suitable for your middle and senior managers to learn."

Okay... The group is really going to fully bind short videos.

When the party was almost over, Chang Fu chatted with Chen Pingsheng alone for a while.

There are two main things. One is that Gao Hu got another 500 million investment after getting 300 million financing in Shacheng.

He was ready to skip Nan Province and come directly to Guangdong, and simply planned to go against Feiyangyang.

Chen Pingsheng didn't care. Seriously speaking, he was not bad to Gao Hu.

Chang Fu was also very clear about this. He did this now without saying hello. He was giving him face by not targeting him.

He wanted to use the capital market's money to create another Feiyangyang, which was seriously impossible.

The times have changed, but Gao Hu himself can't see it clearly.

His three axes can only show off at the beginning, and when the scale is really established.

Gao Hu doesn't have the ability to control it at all.

Chang Fu said: "You just watch this. Didn't you go to the Shenzhen Tengyou branch some time ago, and then you brought a knife and a little knife and Piyou out. When Sun Liancheng saw your name, he immediately called me and asked if you left the Magic City."

Sun Liancheng was originally a president of a business unit of Tengying Entertainment.

Later, after Xinteng Live started his business, Chen Pingsheng arranged for Chang Fu to assist him in managing Xinteng Live.

Later, when Douyin started to make short videos, he spent 500 million yuan to let Sun Liancheng bring a team of internet celebrities to Douyin in advance.

Then there was the current Tengyou Media.

"He called you and asked me if I was coming to Shenzhen?"

Chen Pingsheng smiled and said, "He was afraid that I would catch him and get some gossip from you, right?"

"You know this person, Lao Sun. He has been with you for so many years. He must have ability, but it is unlikely that he has no problems at all. You avoided him and suddenly came to the Tengyou branch. He was so scared that he didn't sleep for three days, fearing that he would follow in Gao Hu's footsteps."

Chang Fu is getting richer and richer now, and his body management is getting worse and worse.

His belly is so high, a typical example of middle-aged obesity.

Chen Pingsheng warned: "His worry is a bit unnecessary. Tengyou manages well. As long as there is no violation of principle, I won't care if those little internet celebrities like to get into his bed."

"If he hears what you said, he will probably be so happy that he won't sleep for three days."

Chang Fu sat on his balcony and looked at the sea in Shenzhen.

This feeling of being high up is completely different from the passers-by downstairs.

As Lao Chen himself said, after sitting in their position, it is easy to ignore the consumption habits of the lower class or even the current young people.

This leads to strategic errors in the group's operations, or it is too late to keep up with the times.

Chen Pingsheng has already sat on the top floor, and he can always feel the living habits of the passers-by downstairs.

This is not easy.

And Gao Hu can never do this.

Chang Fu sometimes often thinks that if there is no Lao Chen on his head, he will also be unable to control himself.

In the evening, Yang Qian also suggested whether to go for a drink together.

Chen Pingsheng agreed without thinking. The best result of these people getting together to start a business is not to be rich together, but to be able to sit together and drink tea and talk about the glorious days in the past when they are old.

This sounds simple, but it is not easy.

Didn't you see that some people left while walking.

Or in a very unfriendly way.

Among them, Chu Qiuyan was the first to succeed, and Bobo Milk Tea also experienced several major market turmoil.

Later, Chen Pingsheng stepped in to help her solve the problems.

She was also the one who was scolded the most, and of course, she was also the one who improved the fastest.

It is easy for a group of people to get together, but if they really want to go to the end together, they don’t know how many setbacks and hardships they will face.