Chapter 347 Reservoir

The times are developing very fast.

From the mobile Internet era that started in 2010 to the short videos that are now in the spotlight.

It has only been a few years.

For Chen Pingsheng, he has been committed to the layout of traffic since a long time ago.

It can be said that wherever there is traffic, there is his business company.

Yao Anni's current achievements are not bad, at least she is quite satisfied with herself.

But for Chen Pingsheng, it's just that.

During the bonus period, you can earn tens of millions every month, but after the bonus period, you may only have a few million left.

Most young Internet celebrities are like this, they will be popular for a while, and then they will do what they should do.

So he has to plan ahead and open up the online and offline dual-channel consumer market.

In any case, the service trade is the largest daily consumer goods market in China.

Although the traditional clothing industry has been getting worse and worse under the impact of the Internet in recent years.

But this does not mean that clothing stores have no future.

On the contrary, the rise of short videos still gives it an opportunity.

First of all, from a business perspective, the reason why Internet clothing stores can sell at such a low price is that.

There are several main reasons. First, there is no need for storefront fees. Second, many source manufacturers directly connect with customers.

Without middlemen to make a profit, the price is naturally low.

These two points alone can eliminate all information gaps and smash those small or self-employed clothing stores.

Only small businesses can be eliminated by these.

All small merchants who have done Taobao know that it is absolutely a joke to make it easy to do business in the world.

It's like if you want to sell a product, you must spend money on the through train.

That is, bidding ranking.

Only in this way can you display your product in front of the client, otherwise it will be among thousands of products.

If you don't increase the unit price of your through train, others can't see your product at all.

Not to mention selling it.

And Taobao's bidding ranking is not to pay after the transaction, but as long as the customer clicks, you have to pay one or several yuan of advertising costs.

This is undoubtedly a critical blow to small businesses. Many people sell thousands of yuan a day.

As a result, there is a net loss of tens of thousands of yuan in a month. This is the reason.

The direct train is exactly the same as Baidu's paid ranking.

It is of course of great significance to capital. After all, as long as the customer clicks, it will charge money whether it buys or not.

This cost is already much higher than the general rent cost.

The direct train is also the most profitable profit tool of Taobao.

It started probably in 2013. Without a million starting capital, it is not suitable for Taobao's large category entrepreneurship.

Because you can't even afford the direct train.

Offline stores have rent, and online operations also have to burn bidding ranking fees.

Online can directly connect with the source factory, and he spent 1 billion offline. After the channel is large, he can directly get the goods from those super-large factories at the lowest price according to the order model.

When the two are compared, the costs are actually similar.

The key is still the competition for traffic.

This is also the main reason why Chen Pingsheng decided to invest 1 billion in Yao Anni. He has Tengyou Media and Xinteng Live.

The traffic is definitely much larger than that of ordinary Internet stores.

Combining all the above factors, he can do the traditional clothing store business.

Moreover, it can be done very well.

This is the influence brought by short videos, which will redefine traditional industries.

Perhaps it will not be long before all physical stores have to combine short videos to survive.

Yao Anni's online sales cannot be abandoned, but she just needs to walk on two legs.

It also needs to be developed in conjunction with offline stores.

Chen Pingsheng talked to her for more than an hour. As long as she decided to take this path, he would not only give money.

He would also transfer a very good offline physical store management team from the group.

This is completely familiar to him.

After all, most of his listed companies are chain models.

Yao Anni was still very excited to hear this. In any case, with a billion investment funds allocated, she would become a super startup in the clothing field.

Once it is done in the future, she can also be the president of a listed company.

From the perspective of social status, this is far beyond the current online celebrity clothing blogger.

After thinking about it, she decided to do it.

Chen Pingsheng did not say too much about specific business issues, because there would be a team to connect with her later.

The core strategy is just four words: high quality and low price.

If you can achieve these four words, most traditional businesses can basically succeed.

His business is no exception, but the requirements are higher.

For example, high quality requires comparison of all products of the same type.

And low price is not compared with the clothing store next door, which will be meaningless. Compare prices online and offline in all channels.

This can truly gain customer recognition.

Because people nowadays are accustomed to looking at prices online when buying things.

One billion is not too much, at least for Chen Pingsheng.

But these things are still quite novel to Zhou Ye and Meng Ziyi, who have just joined the group.

After all, in the time of eating a meal, they witnessed the birth of a super-large project.

How can it not be novel?

Stars, to a certain extent, are tools for capital to obtain traffic.

In the afternoon, Tong Zelan and Shen Nanpeng came together again.

Both of them are top figures in Shanghai, and it is not a trivial matter for the three of them to discuss together.

Shen Nanpeng is known as the God of Venture Capital in China, and he has also immigrated to Singapore.

He has been deliberately keeping a low profile in China recently, and seems to be withdrawing from the public eye.

Tong Zelan is different. She does not need to immigrate, but her investment companies are all established overseas.

Overseas groups hold shares.

Chen Pingsheng chose to follow the national strategy.

Three roads and three seemingly different directions are actually to avoid some unpleasant things.

The domestic economy is in a period of transition. House prices are not at the highest level in history, but they are not too far away.

Many rich people are aware of this.

Therefore, there are more and more news about Chinese aunts speculating in gold everywhere in the world.

In fact, it is the majority of the rich class. They think it is not safe to put their money into the reservoir of real estate.

This is why there is news about overseas aunts buying out gold items on a busy street.

And this kind of news is endless.

Many rich people in China are preparing to transfer their money to hoarding gold, which is bound to bring a long-term rise in gold prices.

This is a very good money-making news for ordinary people, but not for them.

The gold price only bears a very small part of the overall funds, and there is also a large wave of rich people.

They are actually preparing to rush into Vietnam, and with the existing housing speculation model, they will work together to drive up the housing prices in that place.

As early as 2014, the Vietnamese Congress amended the Housing Law and abolished the restrictions on foreigners buying houses.

The only two conditions are that you can only buy one house in a community, and the property rights are only 50 years.

And finding a local wife can be exchanged for permanent property rights.

With the wisdom of Chinese people in real estate speculation, these two restrictions are completely the same as not having them.

When Chinese houses cannot be used as a reservoir of funds, do you know how much impact it will have on neighboring countries?

Take Vietnam now. Since the entry of Chinese speculators, the housing prices in local cities have started to soar.

In Ho Chi Minh City, the average price has risen from 3,000 to 4,000 to more than 10,000 in just about a year.

And some luxury houses have even risen to 40,000 to 50,000 per square meter.

You have to know that the local per capita salary is less than 2,000, but the housing prices have risen to 15,000 to 20,000.

After working for a year and not eating or drinking, you can only buy 1.5 square meters.

As the wealth of real estate speculators soared, more real estate speculators also flocked in.

This is the influence that China Real Estate has brought to some surrounding markets after the turning point.