Chapter 154 The Grand Night Is Coming

Early December.

At the beginning of the last solar month of 2014, Chen Pingsheng drove his white Phantom sports car to the fifth floor of Tengying.

The national department store market, which cost 30 million yuan to organize a survey, has now passed the half-year period.

Lin Jia took more than 30 market researchers to various first-tier cities across the country.

They successively investigated RT-Mart, Beijing's local supermarket Fa, and Pangdonglai in Henan.

There are a series of other things that are not listed here. In addition, they visited major department store wholesale markets across the country.

Such as Guangzhou Baima and Shisanhang in the clothing field.

There are also shoe capitals in Jinjiang and Wenzhou shoe leather city.

Half a year is enough for them to travel all over the national market.

Similarly, Chen Pingsheng also spent more than 10 million yuan.

The food, accommodation, travel expenses, etc. of dozens of people outside must be reimbursed.

Adding the staff salary, more than 10 million is not an exaggeration.

"Mr. Chen, according to our investigation, Henan's Pangdongnan is the most representative in terms of department stores."

"One is the salary of its employees, which is the first in the industry. The second is the employee welfare section, which is also beyond imagination. The most important thing is that they clearly mark the purchase price in the sales section. This is the first department store in the country with fully transparent consumption."

"There is a saying in the local area, go to Pangdonglai to buy things."

After Chen Pingsheng took the data she compiled and studied it carefully, it was really true.

All survey reports show that the big department store in Henan is definitely the top of the industry.

That's good, he also has an object to learn and imitate.

"You take a rest for two days, and then prepare to go to various parts of the country to start selecting goods after two days."

After putting down the information in his hand, Chen Pingsheng said: "Next year I will invest in five to six of my own Tenghui department stores in Beijing. The requirements for department stores are high quality and low price. Similarly, we can also clearly mark the price."

After listening to the report for a morning, Chen Pingsheng looked at the survey materials for an afternoon, and then called Zhang Tao, Liu Jing and others to come over.

The previous Tengsheng Fresh Food business was to pave the way for today's Tenghui Department Store.

As long as Tenghui can achieve the ultimate in fresh food, it will be more than half successful.

He is not going to make it as big as Wanda, and the main focus is on large department stores.

After Zhang Tao, Liu Jing and others came, Chen Pingsheng talked about his own ideas.

In a sense, Tenghui Department Store is his steady plan to promote the family's century-old plan.

In other words, Tenghui does not pursue opening too many stores, but pursues that every Tenghui department store is his own.

This requires heavy investment.

According to Chen Pingsheng's own estimation, a Tenghui department store requires at least 3,000 square meters.

Just purchasing commercial real estate of more than 3,000 square meters will require 100 to 200 million.

Investing in a fully self-operated Tenghui Department Store, that doesn't need to be calculated, at least 200 to 300 million.

Even if Zhang Tao and others want to participate, it is impossible.

"I say, Lao Chen, isn't it too early for you to consider these things?"

"Early what?"

Chen Pingsheng knocked on the table: "Actually, think about it, I'm already over 30 years old now, and the money a person can spend in this life is actually very limited. Since I don't need much money to spend, I must think about passing on the family business."

"Look at the big wealthy families in Hong Kong. Whoever reaches a certain level will invest heavily in commercial real estate. I am the same."

After a pause, he said: "I plan to open 25 to 30 such Tenghui department stores in the four first-tier cities within two years. Once this small goal is completed, no matter how An An and the others grow up, as long as there are these commercial properties, they will never be poor in three lifetimes."

The safest investment in the world is undoubtedly collecting rent.

It is even safer to collect your own rent.

He plans to use two years to complete the stride of the family-style business.

To put it bluntly, after the money reaches a certain level, the most important thing to consider is not to take risks to make big money again.

But how to safely pass on the century-old

Tenghui department stores invested in the four first-tier cities, he plans to use four overseas companies to hold shares.

As I said, safety is above all else.

In the future, these things will be passed on to Chen Anan and Chen Xinyi, so they must be safe.

Maybe there will be another one.

After Zhang Tao understood his thoughts, he knew how to cooperate.

Two capable people were transferred from Tengsheng Fresh Food, mainly responsible for helping Tenghui Department Store to improve the fresh food sector.

In addition, although Tong Zelan did not invest in Tenghui, she still introduced two top talents in department stores to him.

He also initially completed the team building of Tenghui Department Store.

Chen Pingsheng planned to invest about 2 billion yuan in Beijing a year and open six to eight Tenghui Department Stores.

The first step under construction is a super-large logistics park for stockpiling and cargo transportation.

This time he directly transferred 100 million yuan from his wife, specifically for the construction of a super-large Tenghui Department Store Logistics Park in Shijingshan.

For more than ten days, he has been busy with Tenghui Department Store, and the area of ​​the logistics park under construction has exceeded 5,000 square meters.

The 100 million yuan investment is only used for infrastructure, and at least 100 to 200 million yuan will be needed for stockpiling in the later stage.

If it weren't for the grand night at the end of the month, he wouldn't have dared to invest so much at once.

After half a year of preparation, the event would have to cost at least 600 to 700 million yuan.

Chen Pingsheng thought secretly.

The money he got was just right for investing in Tenghui Department Store.

Back home.

Song Yanxi felt that he had invested too much in the department store, far more than the sum of these current enterprises.

It would take more than 100 million yuan to build a large logistics park, and at least 200 million yuan to stock up.

In the future, it would cost 200 to 300 million yuan to open a Tenghui Department Store.

Such a huge investment does not seem to be proportional to the returns.

Chen Pingsheng advised her: "Don't just look at the present. After a few decades, whether it is Tengsheng Fruit or Shuiyunjian, they may be gone, but this department store will definitely be there. You think I am investing in department stores, but in fact, I am investing in these commercial properties."

Okay, Song Yanxi didn't think as far ahead as he did.

She just thought that the investment was too big.

Unlike Shuiyunjian, it only cost 10 million yuan to open a large club.

The return on investment is also very high.

She just didn't think that Shuiyunjian could not afford such a large amount of funds at all.

Besides, their family has opened 15 stores in Beijing, and another 10 stores have been almost renovated and are expected to open after the Chinese New Year.

Once the store opens, the market in Beijing will be almost saturated.

After all, it only serves the top wealthy women.

The consumer group is also very limited.

The beauty college will take another year and a half to complete the training.

Only after this group of trainee beauticians are trained.

Their family can consider leaving Beijing and developing the next first-tier city.

It doesn't make much sense to open a store there before the people are trained.

At this time, their family must have a tool to bear huge funds.

And this is naturally the Tenghui Department Store he wants to do.

Originally, Chen Pingsheng also thought that if he really made a lot of money in this grand night.

Investing in a commercial building in Hong Kong is also a good choice.

However.

After thinking about it, he still felt that it would be more promising to invest heavily in Tenghui Department Store.

First, the department store is his own, which is easy to control.

Second, this kind of department store has good profits. After spreading across the country, there may be big opportunities at any time.

And the most important thing is that he can use this to fully understand the traditional department store industry.

Thinking of this, he looked forward to the grand night at the end of the month even more.

If that event didn't go well, his Tenghui Department Store would probably fail before it even started.

There's no money to do it.

...

Shuiyunjian's grand night has been prepared for half a year.

Now it's less than half a month away from the New Year's Eve.

Besides Chen Pingsheng himself, the beauticians in Shuiyunjian are the ones who are most looking forward to this event.

Or the trainee beauticians in the beauty academy.

"The address for the grand night has been decided."

"Where is it?"

"MasterCard Center, also known as the Olympic Basketball Arena."

Chen Qi was the first to eat melons online, and she also knew that this was the most anticipated event in Shuiyunjian.

"The basketball game of the 2008 Olympics was held here. It can accommodate 18,000 spectators at the same time. Sisters, let me ask you, are you looking forward to it?"

"Tsk... Grandmaster Qiqi, can these people from our college participate?"

"Yes, of course."

Chen Qi laughed and typed quickly: "I'll tell you a secret. There are seven superstars who have confirmed that they will come. Among them are your favorite Kim Soo Hyun and Jeon Ji Hyun."

If you want to talk about the most popular Korean drama this year, it is undoubtedly You Who Came From the Stars.

These two are currently very popular.

Shuiyunjian was able to invite them, so of course it cost a lot of money.

In a word, there are no stars who can't make an appearance, only the money is not enough.

"Oh my god, is Oppa really coming?"

"Jun Ji-hyun, I love her role as Cheon Song-yi."

"And Kim Soo-hyun, his Professor Do is also very good-looking."

"Haha, sisters, they will arrive in Beijing a day in advance, and they will have to rehearse at the Grand Night we have scheduled, and they will have a chance to get autographs."

"I'll tell you another explosive news, Psy is coming too, oh buy Gangnam Style."

Not only is Shuiyunjian going crazy inside.

Even the Internet is very lively.

You know, on New Year's Eve, local TV stations will hold large-scale events to show off their muscles.

At this time, it depends on who invites the more famous stars.

When local TV stations have been offering their killer stars, Shuiyunjian has also started to announce the large-scale events of this Grand Night on its official website.

There are only two themes.

Shuiyunjian Grand Night, New Year's Eve.

The first two stars offered shocked the entire Internet.

My Love from the Star, Jun Ji-hyun, Kim Soo-hyun

These two are so popular this year. How many young people have not watched this Korean drama in 2014?

Once the information was exposed, countless netizens rushed to leave messages below.

"How much is the ticket? I want to watch it."

"Fuck, I want to watch Cheon Song Yi."

"Don't even think about it, this is a grand event within the company, and tickets are not sold to the public at all."

"Fuck, they are so rich."

"You just know, didn't they invite two first-generation traffic stars before, and now they are even more full of force."

Later, Shuiyunjian announced the stars who will attend this grand night one after another.

In addition to Kim Soo-hyun and Jeon Ji-hyun who are very popular this year.

Among the Korean stars, there is also Psy who is popular all over the world with Gangnam Style.

After all, Shuiyunjian serves rich women, in addition to these popular people this year.

The most popular stars among rich ladies, Li Tianwang and Liu Tianwang, arrived one after another.

The remaining two were Yang Mi and Zhou Huimin, the third-generation goddess.

Once the all-star lineup of the grand night was announced, it became a hot topic on the Internet.