Chapter 539: King of Ratings
There have been several distribution methods for Chinese TV dramas in recent years, but when it comes to CCTV, a new rule has emerged, that is, the dramas that CCTV has purchased the broadcasting rights can be brought to a provincial satellite TV, and other provincial satellite TV and local stations cannot acquire it before these two stations have finished broadcasting the required number of episodes.
Otherwise, CCTV will no longer acquire it.
The provincial satellite TV market is also divided into different levels, and there will be obvious changes every few years. Some TV stations will gradually rise while others will slowly decline. For example, the primary market in recent years is Hunan TV. Su Province Satellite TV and even Zhejiang Satellite TV and Shandong Satellite TV, while the secondary markets are Sichuan, Jilin and other places, and the subsequent three and four levels are divided according to ratings.
This year CCTV won "Latent".
Then according to the rules, Suzhou Satellite TV also acquired the broadcasting rights of "Latent". However, because the broadcast date of the latter was delayed by default, the biggest ratings bonus must still go to the big brother of CCTV, which is also a kind of default. concessions
CCTV and Jiangsu Province Satellite TV.
The TV station with the most unique status and the domestic TV station Star TV, which has grown rapidly in recent years, have jointly acquired "Latent". This undoubtedly shows that these two parties are optimistic about this TV series starring Luo Xun and directed by Jiang Wei. It is said that after CCTV won this drama, several satellite TV stations in the primary market were very competitive. In the end, it was Suzhou Satellite TV that hemorrhaged to get the final copyright!
Inside the CCTV building.
The person in charge of the TV series, Richard, held his shoulders and stood at the door of the computer room. He looked seriously at the dozens of staff working in the room and said, "In ten minutes, the new drama "Latent" will be broadcast. Report to me as soon as the ratings come out.”
That's right.
Today is the day when "Latent" is broadcast, and as a new year's drama, CCTV attaches great importance to it. After all, this is CCTV's first shot in the TV drama market this year. For this reason, Richard has not eaten well for several times. Got it!
In the computer room.
Forty computers.
There is a CCTV staff member in front of each computer. Different staff members on different computers are responsible for investigating the ratings in different cities. Everyone is ready and clearly knows what this drama means to CCTV.
Tick tock.
Time passed slowly.
With one minute left before the broadcast of "Latent", Richard had already begun to pace back and forth anxiously. He knew very well how many people were watching his position, because the final decision of all TV series of CCTV in recent years was made by He is responsible, and if the new year's drama he spent a huge sum of money to buy this year receives mediocre ratings, he will be greeted by a mountain of fire and a sea of fire. If he is not careful, he will be knocked off his position!
these few years.
The impact of the Internet on TV ratings has been very severe, and local stations have emerged one after another. In the past, CCTV’s new year’s drama could be exploded with closed eyes. Now, not only do we have to face the pressure brought by online broadcast channels, but we also have to face Countless local stations are watching with eager eyes. Under such circumstances, CCTV's TV series have become less and less popular among the public.
Just like the Spring Festival Gala.
More and more people are questioning the authority of CCTV, questioning CCTV's vision in choosing the new year's drama, etc. Under such pressure, Richard has put all his treasures on "Latent". If this drama fails , he may not leave immediately, but he will still suffer the consequences. Those in the station who do not deal with him are more likely to use this to make trouble and embarrass himself.
"God bless!"
"No, no, no, it should be Director Jiang Wei's blessing, Luo Xun's blessing, the famous TV drama director, and the blessing of Luo Xun, the most popular star in the TV industry. It has become extremely popular before it even airs, and has built up the audience's expectations... …”
Talk about it.
Richard used to be a staff member of CCTV 8. One of the TV series he handled was the famous "Lotus Lantern". That drama not only made Luo Xun, who played the second male lead, famous, but also made CCTV's TV series more popular. He created a terrifying and brilliant record, so he had a certain amount of trust in Richard Luo Xun, but at that time he never imagined that one day he would put half of his future on this actor!
Yes.
The popularity of "Latent" is very high now, and it is completely popular before it is aired. However, Richard, who has been in the industry for many years, knows very well how much water there is in the so-called "hot before airing". I don't know how many TV dramas have become popular on Weibo first. As a result, the TV series was broadcast, but the fire was put out
This is not an exception.
But it's a norm.
That's why Richard is nervous and scared, worried that the performance of "Latent" will not be satisfactory. Moreover, according to the professional market analysis done by CCTV, although there are many people who are optimistic about this drama, there are also some voices who believe that Luo Xun has not appeared in the spy drama. Based on his experience, the role in this drama is quite different from his previous roles. It is very likely that the audience will not buy it!
Richard suppressed this voice.
He chose to believe Luo Xun, but he couldn't help but feel uneasy. In contrast, the person in charge of the TV series at Suzhou Satellite TV was more courageous than him. He took the copyright of "Latent" without blinking an eye. The transaction figure directly broke the It has broken the record of TV drama copyright transactions in recent years, so much so that Hunan TV, the most arrogant TV station, has become intimidated. Richard still hasn’t figured out why he is so confident in this drama?
"Didi!"
Just as Richard was thinking, there was a sound in the computer room, and all the staff immediately started operating the computers. Richard suppressed his worries and quickly sat in front of his own computer.
Time's up, "Latent" is on!
A row of data bars appeared on the high-end computer. Because of CCTV's geographical location, the first data sent was Yanjing, but Richard was slightly stunned when he saw the ratings: "Yanjing's first broadcast ratings were 5.1%!?"
He thought his eyes were blurry.
Around the millennium, the first broadcast ratings meant a flop, but based on the current ratings standards, the first broadcast of "The Hidden" breaking five points can be described as a dream!
"Oh my god!"
A staff member sitting behind Richard couldn't help but exclaimed at this moment. Richard was about to frown, and the other party's voice came quickly: "Tongnan local ratings were 6.3%!"
It was like a fuse.
After the staff member's voice fell, other staff members also saw the city data they were responsible for on the computer, and then they spoke in a shocked tone, reporting one after another:
"Shancheng 4.3%"
"Linji 5.3%"
"Beihai 3.12%"
"Lianyungang 6.89%"
"Alajiashan 7.11%"
You should know that this is only the theme song part, and the ratings have exploded directly. According to rough statistics, the first broadcast of "The Hidden" has exceeded five nationwide, and the subsequent broadcasts are still rising. This is definitely the best TV series in recent years!
Look at each other!
Everyone is stunned!
After a long time, someone spoke softly, with a strong uncertainty in his tone: "We... traveled to a few years ago?"
A few years ago.
The ratings are all high.
The ratings of any drama on CCTV are all explosive, and the ratings of the opening dramas are less than 10%, which is embarrassing to greet people.
But the problem is!
It's 2008 now!
As everyone was excited, Richard suddenly stood up from his chair, his face full of excitement, completely different from the frightened him a moment ago: "Luo Xun is the ratings king of Chinese TV series! I said so!"
Richard asserted.
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