Chapter 283 Earth Cinema

Fang Kai is the manager of Yanjing Dadi Cinema. As a legendary cinema manager, Fang Kai’s most important job every day is to consider the cinema’s film schedule. Because he has this power, Fang Kai has been living a very cool life.

Dadi Cinema has eight halls!

Among the cinemas in Yanjing, it is considered to be the largest group of cinemas, and because it is located in a prosperous location, this cinema has a certain presence in the entire Yanjing. The status of Fang Kai, the cinema manager, has naturally increased.

Sitting in the office.

Fang Kai said to his secretary: "Show me yesterday's data sheet, including "Myth" and "Peacock" and the attendance of all movies. I also want to know the situation this morning."

"Good manager."

The secretary immediately went to explain Fang Kai's task. It didn't take long for her to bring the points files and statistics tables. Through the statistical data in these files, Fang Kai could clearly know at a glance the specific performance of the major movies in the movie theater schedule yesterday.

"myth."

"Peacock."

He took out his pen and directly circled the two most watched movies during the National Day holiday. After comparing them, Fang Kai made a decision in his mind. Later, he could appropriately increase the film schedule of "Myth", while the film schedule of "Peacock" should be gradually reduced. But don’t make it too exaggerated. The distributor and producer behind this movie have a lot of background, and the theater chain has also said hello, so you have to grasp the degree of it.

Fang Kai is familiar with this.

Movies never have higher box office if they are scheduled more, because the time period of movie scheduling is also divided into prime time and garbage time. Before 12 noon and after 12 pm are basically garbage time. No matter how high the movie schedule is during this time, the box office of the movie will be higher. There will be no obvious increase. If you make good use of garbage time to schedule movies, you can achieve a decent movie scheduling rate.

This method.

There is a tacit understanding within the circle.

Under normal circumstances, if a film has a lot of screenings during garbage time, it is likely that the film is invested by a certain theater chain. The theater chain has clear regulations that require each theater to guarantee a specific number of screenings, but the quality of the film is not It's so good that the theater manager has to schedule a lot of this movie during garbage time to cope with errands.

So there is a lot of knowledge involved in arranging films.

Film quality and reputation can only be used as a reference. What really matters to theater managers is attendance. Although the reputation of "Myth" is not as good as "Peacock", there are indeed more viewers who choose to watch this movie. In this case We must arrange more films for Jackie Chan. It is impossible for theaters to struggle with money.

so……

Some movies are obviously terrible, but their box office can be very high, just because there are many viewers. Cinemas don’t care about your quality and reputation. Let’s improve the film schedule. If you schedule more films, the box office will naturally be higher. If the box office is higher, more people will watch it. More than that, this is a vicious circle formed because of financial interests!

Of course.

Fang Kai actually still has some feelings for movies. If it is indeed an excellent film, even if it is not very profitable, Fang Kai will usually arrange some good scenes. Of course, this is limited to mainstream movies. For some low-cost movies, Fang Kai His patience is not that much. For example, he is now reviewing movies other than "Myth" and "Peacock", and the speed of browsing the data is much faster, because there are only two movies in this National Day period that can be considered big productions.

Others are cannon fodder!

After all, it is the National Day release. There are always distributors who want a piece of the pie during this holiday, so there are still quite a lot of films left besides "Myth" and "Peacock". I have circled a movie called "Love God". Fang Kai made a big cross. Starting tomorrow or even this afternoon, Dadi Cinema will not provide a screening for this movie, because there were not many viewers to watch the two screenings of this movie arranged yesterday.

"Crazy Stone?"

Another movie came into Fang Kai's sight.

Fang Kai has not watched this movie. As the theater manager, although he is responsible for arranging movies, Fang Kai will not watch every movie that is scheduled. Only movies such as "Myth" or "Peacock" are eligible for Fang Kai. Kai participated in a viewing party organized by the distributor.

"Two sessions were scheduled yesterday."

"The attendance at the first game was very poor."

“Attendance was a little better in the second game.”

Looking at the performance of "Crazy Stone" on the first day, combined with the movie's first-day box office and actual situation, Fang Kai shook his head. In some small cinemas in second- and third-tier cities, this movie may continue to be scheduled, but in Yan Beijing Dadi Cinema, based on the results of this movie, is ready to release it.

Relevant markings have been made.

Fang Kai looked at this morning's data table again. The popularity of "Myth" has not diminished, and "Peacock" has declined slightly. These conditions are in line with Fang Kai's expectations and made Fang Kai more determined. But when he saw this morning's When the movie ranked third in the data, Fang Kai couldn't help but let out a sigh.

Crazy stone?

Yesterday, this movie was only ranked sixth. Fang Kai had originally planned to put this movie in the cold palace. Anyway, it was just a small cast of two to three million yuan. At first glance, it was an experimental movie, but this The movie's data this morning was significantly higher than yesterday, and the attendance rate also rose to 40%!

You know...

The attendance rate for the first screening of this movie was only 20%. Even for the one o'clock afternoon screening, the attendance rate was only slightly better, reaching a pitiful 25%. As a result, this morning, the number of viewers of this movie suddenly doubled. ?

How abnormal!

Fang Kai locked his eyes on the movie. He knew that this kind of situation should not be ignored. He stood up and said to the secretary waiting outside: "Arrange tickets for the latest show of Crazy Stone for me. I want the eighth row."

"Okay, there's one soon..."

Opening the internal system of the theater, the secretary looked at it and suddenly covered her mouth, then looked back at the manager: "The eighth row is sold out..."

Sold out?

Fang Kai didn't think much about it. Experienced moviegoers knew that the eighth row was comfortable: "Then let's go to the seventh row."

"The seventh row is also sold out."

The secretary seemed to know Fang Kai's next question and took the initiative to say: "All seats from the sixth to the ninth row are full. Now there are only the fifth or tenth row left..."

Fang Kai widened his eyes slightly.

He was not angry because he didn't have a good seat. Instead, he was shocked that the tickets for Crazy Stone were so popular: "What is the attendance rate?"

"Uh... 70%?"

Looking at the screen and saying this unexpected number, the secretary was also stunned. As Fang Kai's secretary, she knew very well what this attendance rate meant!

Dark horse!

Fang Kai's breathing was a little faster, but there was a hint of smile in his voice: "Issue me a ticket now, for the nearest show, sit anywhere, I'll come and meet this dark horse in person."

...

After nearly two hours.

Fang Kai's forehead was sweaty, and he trotted back to the office. When the secretary saw him and was about to speak, Fang Kai interrupted him directly: "Ask someone to bring me the schedule, and immediately increase the schedule of "Crazy Stone"! Also, who was in charge of watching the movie at that time, let him come to see me... By the way, what do you want to say?"

"..."

Seeing that the manager was a little excited, the secretary's voice was a little weak: "That... the tickets for the 8pm movie "Crazy Stone" were sold out in advance... Some audiences were upset..."