Chapter 464

"You should know that the profit of a mobile phone in the current market is only 50~60%."

"Ah?" Song Jiang was stunned for a moment, "Is the profit of mobile phones so high?"

Everyone was stunned for a moment, high?

In the mobile phone industry, all mobile phone manufacturers think that the profit is too low, and they are frantically launching new phones to stimulate consumers to change phones. At the same time, all aspects are very tight, and they will definitely lag after two years, for fear that consumers will use it for a long time.

"Now a 3,000 mobile phone on the market costs about 1,200 to 1,500. The hardware, excluding the screen and processor, only accounts for 10% of the selling price."

The cost supervisor said, "Boss, as a high-tech product, the profit of mobile phones is already low, but its market is huge. A market of more than one billion."

"That's right! You may be used to huge profits. In fact, 50% profit is already good."

Everyone spoke up, and no one thought that Song Jiang really thought that the profit of mobile phones was high. After all, Tencent holds two highly profitable industries in medicine and games.

Only half of the profit, really not high!

Song Jiang was thoughtful, but just silently took out the mobile phone he bought for 4,800.

"Can you tell me how much it costs?"

The hardware engineer saw the brand at a glance, "Longzao h77, their main product is high-end business, the cost ratio is small, 1980."

"That means they make 2820 from me, right?"

"Yes."

"Ha" Song Jiang almost laughed and put the phone back in his pocket.

"If I want to promote a mobile phone for daily use, what is the approximate cost configuration? Help me calculate it."

Everyone sat up straight and took a pen and a calculator to calculate.

"6000 mAh battery."

As soon as this was said, a hardware engineer looked up: "Boss, there is no battery of this specification on the market. The latest one announced by the United States, Germany and Switzerland is 6600, and the price is 220 yuan. The next one is 5500, 160. 5000, 120."

"Tengsheng has a battery patent, and the cost is 50."

Everyone was stunned, lowered their heads and wrote 50, but their eyes flickered, this battery can save a lot of money.

"Then 12+256, processor performance" Song Jiang paused, "It can play basic games, King of Glory is smooth, Yuanshen can be played. It's OK to take pictures."

A minute later, the person who first calculated the cost directly reported the number.

"1439."

"1520."

"1360."

The slight difference in hardware caused a slight difference in price.

The prices that each brand can get from suppliers are also different, and everyone looked at each other.

"What do you think is the appropriate price?"

"3200!"

"3400."

"The market generally charges more than 3000 for the specifications of 12+256."

Everyone swore that consumers are very sensitive to specifications. Now with the 6000 battery, they can completely drive the price up to more than 3000!

Inexperienced consumers think that the battery cost is high, and they value battery life very much! But in fact, the merchants are pinching this point and using knife skills ruthlessly! Let you entangle in the price difference of hundreds of dollars!

"2600." Hong Xingwen said, "As long as 400 is reduced, the market can be expanded by 30%!"

Follow the market, it is better to reduce the price a little and increase the market share!

Song Jiang glanced at him, "Then if I want to start with one word, how much market can I increase."

"..." Hong Xingwen was silent, his voice was a little dry.

"100%."

"Okay! Then I want this 100%."

"The daily machine is priced at 1999, and the profit is 30%, just right."

After the voice fell, the whole audience was silent.

Everyone looked at each other, and then couldn't help but speak.

"Mr. Song, are you sure! Even if Tengsheng Mobile Phone adopts a low-price strategy, we can use a lower configuration! There is no such saying in the current mobile phone market!"

"The cost is too high, I think we can reduce some configurations."

Song Jiang raised his eyebrows slightly and glanced around.

"Who said that Tengsheng adopted a low-price strategy? Tengsheng's strategy is to satisfy consumers. If they want battery life, we give them battery life. If they want game performance, we improve the processor. If they want a word to start with, Tengsheng will give it if it can afford it."

"I think it's worth 1999!"

Everyone was silent, just thinking that they didn't make enough money, so they lost money.

But soon someone spoke up.

"Mr. Song's words make sense! Although we lost some profits, we got a bigger market! The price of 1999 just happened to be the first shot of Tengsheng mobile phone!"

"Yes! Although it's a little loss! But the reputation will definitely be spread!!"

After saying that, everyone felt full of confidence. It's already sold so cheaply, why not sell a few more? How can it be possible? !

And they dare to be sure!

Other brands don't dare to think about it! The pricing of Tengsheng mobile phones! !

In the next meeting, everyone actively discussed and directly demonstrated various knife skills.

"In the basic version, add 500 yuan to change the processor, 2400, the gaming performance is improved! Photography remains the same, dedicated to gamers!"

"12+512, add 300 yuan, and launch a high-pixel camera, the user group is women! Can add 300!"

"No! In fact, we can directly launch three series! Photography-oriented, game-oriented, and business-oriented that is not sensitive to price."

The future route of Tengsheng mobile phones needs to be discussed.

However, for the first Tengsheng mobile phone, the cost controller determined the budget and directly listed the hardware configuration of each processor.

The next step is to negotiate the price with the supplier.

The three-hour meeting ended and everyone dispersed.

On the way, they couldn't help discussing.

"Today, it seems that Mr. Song is quite honest, not as cunning as the rumors on the Internet. The price of 1999 is set for him."

"Maybe Mr. Song doesn't make money from mobile phones, so it doesn't matter. But if it is really launched at this price, it should be very popular among students."

...

Late at night.

In the staff dormitory, there was a crackling sound, and the blue light illuminated a pair of deep eyes.

[Product positioning of Tengsheng mobile phone]

[Consumer demand weight]

[Difference in demand customer groups]

The dense text is an extension and review of the content of today's meeting.

The last line of words typed.

[Maximize market share and increase market share]

"Small profits but quick turnover."

...

The next day, Tengsheng office.

As soon as Song Jiang opened the door, he was startled by the figure inside.

"Fuck!"

Hong Xingwen was puzzled and turned around to give him the report in his hand.

"Boss, this is the marketing plan I made, as well as the promotion of Tengsheng mobile phones, and the market forecast for the next three years."

"Huh——" Song Jiang took a breath, "Hong Xingwen! Tengsheng's working hours are 8 o'clock, and there is no overtime pay for coming to work early."

Hong Xingwen nodded, "I know."

"Don't work overtime after knowing this."

Song Jiang pulled out a chair and sat down, lowered his head and began to look through the report, stopping at the seventh page.

"The plan is well written, but it's too early."

"Hong Xingwen, I have a task for you."

"?"

"Tengsheng will issue a bidding announcement today, and the results will be released in 7 days. Mobile phone manufacturers, you are responsible for negotiating. Then contact the construction team."

"Yes."

"Also, go to Tengsheng Research Institute before going, find Su Jingcheng, and give me a new plan after understanding artificial intelligence."

Artificial intelligence?

Hong Xingwen frowned and then nodded.

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