409: Exclusive Variety Show for Chinese Artists

In recent years, the domestic film market has ushered in unprecedented prosperity, from the 4.4 billion box office of "The Great Battle" in 2014, to the 4.8 billion box office of "Superhuman Organization 2" in 2017, to the 4.8 billion box office of "Galaxy Empire" in 2020. With a box office of 7.8 billion, these films have made people see the development prospects of the Chinese film market, and also made people from all walks of life believe that the Chinese film market is increasingly playing an indispensable role. Google search reading

However, among these high-grossing movies, only "The Great Battle" is a domestic film.

Although the development prospects of the domestic film market are promising, there are certain problems with domestic films.

In the development of movies to this day, from technology, content to personnel selection, they are still following the old path of "imitation innovation". In a fundamental sense, this is not the so-called innovation. This is the reason why domestic films are weak in competitiveness.

Nowadays, young people who are new to the entertainment industry, after receiving a film, generally show off their glamorous selves instead of focusing on the value of the film itself. Therefore, a large number of young people who only have good looks and are interested in acting and the film itself emerge every year. There are no "little freshmen" who understand. From a certain perspective, what China's film industry lacks today is outstanding talents for making movies and studying movies, not freshmen with no acting skills.

Currently, there are problems in the development of domestic films such as high box office, low reputation, emphasis on quantity, and neglect of quality. Most of them still imitate Hollywood blockbusters or focus on appearance and follow the fan economy routine, making it impossible for people to see new things. There is no bright feeling.

Then what……

Django was born in 2021 and entered the film industry with "Initial D". In the following more than three years, it showed a good trend of steady growth and increasing stamina. Each film has achieved excellent box office and Word of mouth, while changing the minds of the audience.

Inherent thinking: Only domestic films with main themes and comedies can achieve high box office.

Change: It turns out that the box office of martial arts movies can be so high!

The popularity of "Swordsman: The Sunflower Collection" has become a milestone in the rise of domestic films, and it has also given domestic filmmakers a feeling of "getting better."

Nowadays, Django and his movies have made many screenwriters, directors, and investors understand that actors with high salaries and high fans are not the only guarantees of movie box office. On the basis of the quality of the movie, their existence may be a bonus. , but the box office of a movie depends on the superposition of multiple factors, and good content is an important guarantee for the box office.

To sum up, high-quality films can make actors and directors successful, good directors can also make good films and make good actors, and good actors and directors can also add points to films.

Such changes in audiences and filmmakers will be beneficial to promoting the development of domestic films.

Whether you like Django or not, you all have to praise him at this moment. The reason is very simple. He has single-handedly raised the status of domestic films!

——————

On the other side, Mo Lan's phone was bombarded again.

When I woke up early this morning, the phone calls came one after another, and the WeChat messages came one after another.

Seeing that "The Fast and the Furious Part 1" cost 1.8 billion and "The Swordsman: Sunflower Collection" cost 4.5 billion, the investors were overjoyed. Without Jiang Ge's contact information, they had no choice but to find Mo Lan. On the one hand, it’s flattering, on the other hand, it’s booking investments for new plays.

"In the entertainment industry, he is the only one who can make investors so polite!"

Mo Lan hung up the phone and couldn't help but sigh.

After being busy for a while, the phone finally went silent.

Just as I was about to take a break, another call came in.

Mo Lan didn't want to answer the call. When he saw it was Qian Song, he could only press the connect button.

"Mo Producer..."

"Money is always good for you."

"I saw the 2025 film and television drama shooting plan announced on your official blog on the 1st. Speed ​​Universe is two movies, right?"

"Yes, it's Fast and Furious Episode 2 and 3."

"I want to invest more."

"I can't make the decision on this matter. It has always been decided by Director Jiang. I will tell him."

…

The calls I made and the WeChat messages I sent basically focused on investment.

Mo Lan came to Hengdian in the afternoon and gave a report to Jiang Ge.

"Increase investment..."

Jiang Ge thought about it and realized that Qian Song was a good investor as he was always willing to lend a car and never interfered in film production, so he said: "These two Fast and Furious series are an important step for us to gain a foothold overseas. Since there are people willing to invest, money, then we will increase the budget.”

The original "Fast and Furious 4" cost $85 million in 2009, and "Fast and Furious 5" cost $2.5 billion in 2010.

He initially set a price of RMB 500 million and RMB 500 million, and would add more when it was not enough.

Now that the situation has changed, then this is it: "The budget for Prequel 2 is increased to 800 million, and the budget for Prequel 3 is increased to 1 billion. The extra part will be all given to external investment."

The reason why we chose to release most of the cost is because this series focuses on overseas markets. Judging from the market feedback of "Fast and Furious: Tokyo Drift" and "Fast and Furious Episode 1", the risk is still relatively high.

"Okay." Mo Lan nodded and said, "Where is the candidate?"

Jiang Ge smiled and said, "You'll be fine as long as you decide."

Mo Lan changed another to-do item and said, "'Kung Fu Panda' has been approved. When is it scheduled to be released?"

Jiang Ge thought for a moment and replied: "May Day, it just so happens that the summer movie will be released not long after it is released. It can be used to increase the popularity of "Nirvana in Fire"."

Mo Lan asked again: "Is the announcement's gimmick focused on 'The Light of Chinese Comics' or 'The Peak of Chinese Comics'?"

"No, no, no..." Jiang Ge repeatedly denied, saying: "It's too early to use these two banners to promote. There is a special situation in the domestic animation market. It was originally a good work, but because it was praised, If it’s too high, then it will decline inexplicably.”

Mo Lan mentioned: "We have the reputation of "Those Things That Rabbit That Year"..."

Jiang Ge smiled and said: "Because of this, we must be more cautious and not lose the reputation we have finally achieved."

Due to the development of technology, the entry threshold for the animation industry seems to be getting lower and lower, and many production teams seem to have a view that as long as the IP is well managed, they can sit firmly on Diaoyutai and establish themselves in an invincible position. .

Obviously, this perception is wrong.

Animation is just one form of artistic expression. Many people think that "the plot is the soul of animation, and the pictures serve the plot." This is not entirely true, because the other way around is also true: "A good story exists for the pictures." "So, if the story is not good or the graphics are not good, it does not necessarily mean a bad animation, but a good animation must have both graphics and story.

For example, "That Year of the Rabbit" has a good story but weak graphics, while "Kung Fu Panda" has a weak story and good graphics.

In addition, from an aesthetic point of view, everyone has different interests. Some people pursue selling meat, some pursue fantasy, some pursue dog food, some pursue passion, and some pursue touching... In short, each has his or her own interests. Everyone's likes and judgments need to be viewed from a wider perspective, that is, the fans' point of view, the passerby's point of view, and even the black man's point of view.

Jiang Ge continued: "We still have a long way to go in the future if we promote it with the attitude of learning from our predecessors in the animation industry."

Mo Lan understood. After talking about business matters, he turned to personal matters and asked curiously: "By the way, have you accepted CCTV's invitation?"

"Go to the Spring Festival Gala?" Jiang Ge raised his eyebrows and said thoughtfully: "Actually, I would rather our artists go."

He sang "Blue and White Porcelain" and guest-starred in "A Chinese Ghost Story" purely because he liked it, not because he made a debut, so it doesn't make much sense to attend the Spring Festival Gala.

Mo Lan smiled and said: "Others can't get in if they want to, but you can get in but don't want to."

Jiang Ge shrugged his shoulders and said: "We'll think about it for a few days, and there are still several scenes in "Lirang Ya Bang" to be completed. If we go, the delay will not be just a day or two."

The filming was going on in a hurry, and actors kept finishing up and leaving the crew.

Another week has passed.

The daily box office of "Fast and Furious Episode 1" is less than 100 million, but the total box office has reached 1.5 billion, and there are still more than ten countries to be released, so it is not a big problem to exceed 1.8 billion.

Since the release of "The Swordsman: The Sunflower Collection", the box office has been booming, breaking 1 billion in a day and a half. The speed has made industry insiders call it "thrilling", and also made the New Year's Day slot, which was not too popular, suddenly become a hit. Boiling.

One week after its release, it has become a "phenomenal hit" of domestic films in the new year of 2025 with astonishing explosive power. Currently, the total box office has exceeded 2.6 billion, accounting for 70% of the film schedule, accounting for 80% of the whole day. At the box office, there is still a lot of room for growth.

The film scheduling manager of a movie theater said: "The film scheduling accounts for about 70%, and the attendance rate for prime shows can reach 99%. In the past, it was only available in some imported Hollywood blockbusters."

Moreover, good things come in pairs, and Chen Qian also sent good news.

The stand-alone version of "Legend of Sword and Fairy" has been officially on sale for 20 days. The regular version (99 yuan) sold 3 million copies, the deluxe version (159 yuan) sold 750,000 copies, and the exclusive version (299 yuan) sold 12 10,000 copies, totaling 5.1 billion.

Furthermore, the total number of pre-sales on both stm and wg platforms exceeded 500,000 copies.

The key is that hard peripherals such as gashapons, hanging cards, models, and figures, as well as soft peripherals such as stationery, clothing, keychains, mobile phone chains, etc., are also selling very hotly.

Recovering the 600 million production + publicity cost is already a certainty.

As for making money, there is no compulsory requirement for Chen Qian or Django. The main purpose is to make a name for themselves in the game market and gain a good reputation, so as to increase the competitiveness and expectations of subsequent games.

——————

"What a pity. I thought I would see you on the Spring Festival Gala this year."

When Zhou Lingwei learned that Jiang Ge rejected CCTV's invitation, her face showed regret.

"I can't catch up with the time. "Nirvana in Fire" was not completed until the 26th of the twelfth lunar month. It is already the third Spring Festival Gala rehearsal. I rushed there in a hurry. I am exhausted physically and mentally. I am not in the mood to sing anymore." Jiang Ge gave his reason, But actually I don’t really want to go.

"Anyway, there will be plenty of opportunities in the future." Zhou Lingwei muttered, thinking that as long as he sang again, he would definitely be able to get in.

After Jiang Ge heard this, he didn't say anything. Just let things go as they happen now. Don't worry about things in the future.

"But..." Zhou Lingwei smiled slightly and added, "It's good to take a vacation and have a good rest."

Indeed, after being busy for half a year, it’s time to enjoy life. No, the two families came to Hainan together to celebrate the New Year.

When it comes to Chinese New Year, there is one question that cannot be avoided, which is "How will the weather be during the Spring Festival? Is it cold? Will it rain or snow?"

I checked the weather forecast in advance. Hainan will have clear skies from New Year's Eve to the fifth day of the first lunar month. The temperature on the whole island will not change much. The highest temperature during the day is 22-27℃, and the lowest temperature at night is 15-20℃.

Although it may not be accurate, it will not be too bad.

The beach is sunny and the waves are rippling.

Jiang Ge and Zhou Lingwei are wearing big sunglasses, leaning on rocking chairs, drinking coconut water, and are very comfortable.

"I sold "Sister Riding the Wind and Waves" and "Brother Overcoming Thorns" to Blueberry TV." Zhou Lingwei suddenly said.

"It's good. This kind of program is often the most bright in the first season. You can get a good price if you sell it at this time." Jiang Ge thinks it's okay.

There have been many reality shows in China in recent years, and many of them are good, but there is a general rule. Almost all of them are always the best in the first season, and the ratings are more miserable as time goes by. Many of them are also disliked by passers-by and fans because they are far inferior to the first season, which has attracted a lot of criticism.

"Hehe..." Zhou Lingwei smiled and said, "We think the same thing."

Jiang Ge grinned and winked, "Why don't we be a couple?"

"You are so beautiful." Zhou Lingwei smiled like a flower, and then said, "I have something to discuss with you."

Jiang Ge nodded, looked at her, and waited for her to continue.

Zhou Lingwei said, "We have designed a variety show. The name has not been decided yet. The theme type is a voice interactive reality show. The themes are "family", "love", "friendship", "dream", and "life". Each episode is divided into two parts. In the first part, the stars tell their stories to the audience with the most plain emotions based on their personal growth and emotional experience; in the second part, the radio station is opened to share and listen to the stories of audiences from all over the country by calling and reading letters..."

Jiang Ge found it interesting and smiled unconsciously.

After talking about the general idea, Zhou Lingwei drank two sips of coconut milk and asked, "How is it?"

Jiang Ge smiled and said, "It's my cup of tea. This variety show doesn't have complicated procedures or eye-catching special effects. It's simple in form. What it has is quiet listening and companionship. Listening to everyone's life experience about life, emotions, and friends will make people feel warm."

Zhou Lingwei was delighted and was about to tell him what she wanted to discuss with him when he said, "Can this show be made exclusive to Huafeng artists? I can provide a new song for each theme as the ending song."

Zhou Lingwei was overjoyed when she heard this and blurted out, "How do you know what I'm going to say?"

Jiang Ge smiled and said, "We are in tune with each other."