Chapter 966 Pointing to Dajiang

Hearing Chen Changliu's unceremonious criticism that their marketing plan was bullshit, Wang Tao and others showed embarrassed expressions on their faces, but no one was dissatisfied.

Because the person who criticized them was a boss among the bosses. In just a few years, the company he led had risen to prominence in the high-tech field and became one of the top private technology giants in the country.

When people like this criticize their marketing plan as bullshit, they feel secretly happy, because it means that the boss will give them a few words of advice.

Sure enough, as soon as Chen Changliu finished speaking, Wang Tao said immediately:

"Mr. Chen, your criticism is correct, but you also know that several of us are engaged in technology. The newly recruited marketing manager may be because drones are also an unpopular industry in China, so they can only follow the general marketing of technology products. Come on.

Could you please Mr. Chen to give us a few words? "

Chen Changliu didn't care about Wang Tao's other petty thoughts. After all, the majority of the company's equity belonged to his wife.

When it was first established, Du Zhiqiu's Shandong Venture Capital held 70% of the equity, leaving Wang Tao with 30% of the equity.

At that time, Du Zhiqiu promised Wang Tao when signing the contract that he would not participate in the management of the company. As long as the various conditions listed were met, the founding team could buy back or give away equity in the future, eventually allowing the management team to own more than 50% of the equity.

But so what, even if the management team's equity exceeds 50%, if Du Zhiqiu, as a capital, is stabbed in the back by Wang Tao, Du Zhiqiu will have the ability to regain control of the equity.

This is capital!

So Chen Changliu has no reason not to mention a few words.

Even if Du Zhiqiu is not the main investor, Wang Tao's ability will eventually bring the company out, so there is no loss in helping them in advance.

Chen Changliu nodded and said:

"Your thinking was wrong from the beginning. You put all your thoughts on the country, but you ignored how receptive the domestic market is for expensive drones?

Let’s put it this way, the cheapest drone costs several thousand yuan. Judging from the domestic economic situation, ordinary consumers will definitely not be willing to spend so much money to buy one because of the few use cases.

And how much can some companies purchase?

So you should focus on developed countries, such as beautiful countries. For those who like novelty and novelty, a drone that can automatically hover, shoot videos, and take photos can be said to be a prick to them. It's itchy.

And their income can afford to buy a drone. "

Chen Changliu's words made everyone's eyes light up, including Du Zhiqiu. Wang Tao and others were even more delighted. Chen Changliu's words opened a door for them.

Chen Changliu took a sip of water to moisten his throat and asked:

"Do you use Weibo?"

After receiving a positive answer, he continued:

"If you have played Weibo, you should know that not only domestically, but also many self-media platforms abroad now have more advantages in publicity and distribution, and you can take advantage of this aspect.

For example, on YouTube, a popular social platform in China, you can set your main battlefield on YouTube and other platforms.

Since the beginning of its overseas launch, it has established an official account, posted videos and photos taken using its own products, and then managed fans and linked up with big Vs from various places to accumulate fans.

Through promotional videos, we constantly invite technology self-media to conduct reviews and demonstrations, etc.

And this is just the beginning. People who play drones have a circle and a fixed group of fans.

You can also invest money to create an aerial photography competition, and then contact influential people on YouTube and other platforms to join. Simply put, it means Internet celebrities with a certain number of fans and distribute your products to them.

Such behavior is naturally welcomed by creators, allowing them to shoot new video works from an unprecedented perspective.

I have confidence in your product. There is no drone in the consumer market today that can match yours.

Therefore, after the good results of aerial photography of these Internet celebrities come out, I believe that more professional video production institutions will decisively join in aerial photography creation, further expanding the demand and consumer awareness of aerial photography.

Subsequently, the threshold for video production has increased, which will also push individual content creators to continue to follow suit. If other creators do not want to be eliminated by the Internet, they will have to buy your drones to keep up.

In this way, every time we enter a market, whether organized by you or local video creators, they semi-spontaneously start an aerial photography competition.

Internet celebrity Vs drive professional institutions to join, professional institutions drive individuals, and content creators drive ordinary consumers. The circle expands, and the fission process is completed for this new category.

I call this model fission marketing..."

If Chen Changliu opened a door for Wang Tao and others when he named the market positioning at the beginning, then what he said later is equivalent to directly opening up a road for Wang Tao and others, a road to success.

When Chen Changliu briefly explained these marketing methods, there was warm applause and everyone stood up with excited expressions on their faces.

Chen Changliu accepted it calmly with a smile. After everyone calmed down, he said:

“In fact, the field of civilian drones can be broadened and broadened, from video and photo shooting to gradually expanding to electric power inspection, agricultural plant protection, meteorological monitoring, environmental protection and other fields.

Different application scenarios require different drones. For example, for video and photo shooting, if your drones are getting smaller and smaller, and the four axes can be folded and put into the pocket of clothes, do you think consumers will like it?

Therefore, as a high-tech enterprise, research and development should always be your top priority.

I hope that in a few years, there will be only two voices in the entire global drone market, one is your Dajiang, and the other is all other brands. ”

PS: The typo will be updated first and then corrected.