Chapter 819: So What if We Are the No. 1 Internet Company in China? Fight!
On the third day of the Lunar New Year, Penguin officially launched Penguin Weibo. This kind of speed is not something that was started after Ke Meng refused to invest in Weibo.
It should be said that Penguin was already developing Weibo when he went to see Ke Meng again.
And as soon as Penguin went online, it used the "ultimate weapon" - diversion.
In a simple and direct way, the Penguin relationship chain is imported into Penguin Weibo, and Penguin Space and Talking are synchronized to Penguin Weibo by default, which greatly improves product data.
In three days, Penguin Weibo released the battle report, and the number of user registrations officially exceeded 500,000.
A week later, another announcement was made, and the number of user registrations officially exceeded 1 million, which can be said to be overwhelming.
You must know that it took Liumeng Weibo more than half a month to reach one million users because of Chen Changliu’s popularity.
Moreover, it has only been nearly 2 months since the number of user registrations will reach 2.6 million. According to Penguin Weibo's soaring speed, wouldn't it mean that the number of user registrations will surpass Liumeng Weibo, the originator, in less than a month?
Suddenly, many Internet giants who were developing Weibo were looking at Penguin. It was indeed the No. 1 instant messaging software and the No. 1 traffic portal in China.
Without much publicity, the number of user registrations has already reached this level.
Many people were a little hesitant, because in their opinion, the Penguins had gained a first-mover advantage over them. If they entered again at this time, wouldn't it be more difficult to get a share of the pie?
Mr. Cao of a certain wave also had an ugly face, and he didn't even know how many times he had scolded Brother Ma.
You said you can just work on your game, but you have to go to Weibo to get involved. Doesn’t this make your blog even more uncomfortable?
He is from the media. After studying Liumeng Weibo during this period, he found that Liumeng Weibo has advantages that blogs do not have. The speed of communication is a bit scary.
He suddenly made up his mind to enter Weibo himself. If he hesitated any longer, it would be too late.
...
The atmosphere in the Liumeng Weibo conference room is a bit tense, but there is no hesitation, and there is just a sense of fighting. This is a spirit brought by Liumeng Weibo's executives from the flower-growing family, that is, no matter how strong the opponent is, Just do it and that's it.
It is impossible to admit defeat and be timid before fighting.
Listening to his subordinates' analysis of Penguin's Weibo and everyone's response plans, Ke Meng's face remained calm.
She thought about calling Chen Changliu in Africa to get his opinion, but in the end she didn't.
Because she is the general manager of Liumeng Weibo, she must learn to face all the pressure alone.
When everyone in the conference room looked at Ke Meng, the expression on Ke Meng's face finally changed.
She looked around at all the executives and said calmly:
“What about the number one Internet company in China?
What about the No. 1 instant messaging software in China?
What about the number one traffic entrance in the country?
We are the originators of Weibo, so let’s fight and let Penguin see if they can take advantage of the Weibo track. "
As soon as Ke Meng's words came out, the whole team became more motivated because she was a soul.
However, Ke Meng also knew that it was impossible to defeat the opponent by just yelling a few slogans. She also needed to let the team know where to start. She said slowly:
“Penguins’ flow diversion is indeed powerful, but this has advantages and disadvantages for the penguins.
It looks beautiful from the user registration data, but from the perspective of Penguin chat software users, there are many problems.
The description of Penguin Space is more in line with the usage habits of most Penguin users. Just click on the entrance in Penguin to open it.
In addition, the acquaintance relationship chain of Penguin users has been stabilized after using it in the past few years, and almost every comment can be interacted with by acquaintances.
Obviously, using Tuosuo is better for Penguin user experience. Since the content will be automatically synchronized to Penguin Weibo, it is better to post it in Penguin space. "
Ke Meng's analysis made a group of senior executives nod their heads. They found out why they couldn't see this layer?
Because they are also Penguin users, they also posted comments, which is exactly what Ke Meng said.
Seeing that everyone agreed with his analysis, Ke Meng continued:
“The emergence of Weibo is to meet people’s need to speak while wearing a mask, allowing them to freely express their emotions, opinions, etc.
If the relationship chain of Penguin is copied directly to Penguin Weibo, then many people should consider who said what, and also whether I should say it like this. After all, leaders, colleagues, etc. at work can see it.
Then the consequence is that gradually they stop talking.
Take those celebrities as an example. The penguin space of these celebrities does not like to be exposed.
So if a celebrity suddenly doesn't turn off the function of synchronizing their chats to Penguin Weibo, it is estimated that the published content will create a lot of topics.
So what do you think celebrities will think of Penguin Weibo? "
All the executives were stunned, and then quickly realized. Isn't it obvious what Mr. Ke meant? This is also a counterattack move.
But before they could say anything, Ke Meng continued:
“In addition, our promotion plan for Weibo is: news media attributes + anonymous broadcast style voice + celebrity star combination.
This can make many people who like to publish their voices online unable to refuse.
Of course, the review department must strictly control the review. The red line is drawn there and must not be crossed.
But Penguin Weibo can't do that. They are a social product for acquaintances and can't get out of the curse of acquaintances.
Acquaintance social networking makes Penguin a semi-closed social tool, and it can't be a fully open social tool like our Weibo.
Acquaintance social networking allows Penguin Weibo to quickly accumulate users, but it is not omnipotent because it is too familiar.
Considering that acquaintance social products are all acquaintances, people are more cautious about posting content, no longer showing it as frequently or unreservedly as usual, and don't want others to see too much of their real life, avoiding the risk of being taken out of context by acquaintances with intentions.
So we don't have to worry about the rapid development of Penguin Weibo.
Although they are also Weibo, they are not the same thing as our Weibo from the root.
They only have form but no spirit. "
With Ke Meng's analysis, the confidence on the faces of many executives of Liumeng Weibo is getting stronger and stronger.
PS: The typos will be corrected later.