Chapter 543: A New World Opens Up

"Yanan, you have been collecting information about Penguin these two days. What do you think of this company?"

Chen Changliu's question made Zhao Yanan fall into deep thought. Chen Changliu and Ke Meng did not urge her.

However, when Chen Changliu asked her to contact Penguin and visit Mr. Xiao Ma, Zhao Yanan had already been collecting information about Penguin and analyzing it, so she still had some idea in her mind.

She thought for a while before saying:

"How should I put it, Mr. Chen, Assistant Ke, Penguin, Sina Weibo and DaDa are probably the three most successful Internet companies in China today.

However, Penguin is different from the other two companies. Although Penguin has the largest number of users, which has exceeded 300 million, to be honest, its ability to make money is still a little worse than the other two.

However, its potential is greater than the other two, but it has not yet found its own profit model.

In the past two years, Da Penguin has launched many entertainment functions, such as Penguin Pets and Penguin Music.

At the same time, it has also subtly instilled concepts such as social circles and social relationships into users and launched Penguin Space.

Now the best way to understand a person online is to read all of his/her posts, diaries, and photo albums. Penguin Space is like a diary, and people dress it up with bling bling, and then record their own joys, sorrows, anger and happiness.

Whenever that person appears in the "recent visitors", people feel as sweet as eating honey. This is a trend nowadays. These make Penguin's user stickiness very high and the number of registrations is increasing.

However, Penguin Company has only started to find profit points in the past year or so.

For example, lighting up the icon has become a competition among friends. This is a symbol of status, which also makes recharging diamonds, recharging Penguin coins, and recharging coupons commonplace.

Rows of lit icons are a way to show off. In order to buy Penguin Show, recharge red diamonds, to dress up Penguin Space, recharge yellow diamonds, to download songs on Penguin Music, etc., Penguin has made a lot of money..."

During Zhao Yanan's analysis, Ke Meng was still very surprised at Zhao Yanan's growth rate. It really deserves to be the proud daughter of Zhongda.

However, Ke Meng was not jealous, because they had different starting points, and it was not so easy for Zhao Yanan to catch up with her. As the company grew bigger and bigger, she would definitely be happy to have someone she could trust to help her man.

Chen Changliu was very satisfied with Zhao Yanan's analysis, which reflected a person's diligence, self-awareness, and understanding. Obviously, Zhao Yanan had good work habits and brains.

For Penguin before 2005, Zhao Yanan's analysis was correct, but starting this year, Penguin will start to take off.

This year, Xiao Ma Ge proposed a new development model, which is the important development strategy of "online life", intending to directly position Penguin as an Internet development company that meets people's different levels of online life needs.

After 2005 and before 2010, it was the second Internet enclosure movement in China. In just four years, Penguin has successively entered multiple fields such as games, portals, search, and e-commerce. It seems that any industry related to the Internet can see the presence of Penguin, and copy and paste can be said to be used to perfection.

In the game industry, it defeated a number of big companies, and in the portal industry, it surpassed the three major portal websites today. At the same time, it defeated two major social networking sites with Penguin Space. If it weren't for Qiandu and Alibaba being too powerful in their respective fields, search and e-commerce would also be dominated by Penguin.

The energetic Xiao Ma Ge attacked everywhere, made enemies on all sides, and reaped a lot of rewards. By 2010, Penguin's half-year profit was more than the sum of Qiandu, Alibaba, Molang, and Mohu. It established Penguin's position as the industry leader and also confirmed its identity as the "public enemy".

Thinking of this, Chen Changliu laughed. Xiao Ma Ge was usually so low-key that it was outrageous, but Penguin's actions were so high-profile that people gritted their teeth. Hehe, those who bite people really don't spray randomly.

Chen Changliu had no opinion on Penguin's approach. The mall was the battlefield. Although it was a bit unfair to use the largest domestic traffic password in his instant messaging software to apply copy and paste to the extreme and overthrow the original version, it was a bit unfair.

But there are not so many honest and dishonest people in the business world. Why don't you sue me? If you win, I'll consider you awesome.

"Well, Comrade Xiao Zhao, that's fine. You've done your homework very well. But I want to say that Penguin will become the largest Internet company in China in the next five years. Do you believe it?"

Zhao Yanan wanted to say that Penguin's profit ranked only third among Internet companies last year. As the No. 1 portal website, and as the No. 1 game company, both of them made more profit than Penguin. Moreover, Alibaba and Qiandu's models may also soar. How can you be sure that Penguin will definitely become the largest Internet company?

However, Zhao Yanan still chose to believe Chen Changliu's absolute conviction in strategy and vision.

"Boss, are you saying that Penguin will find its own mature profit model?"

Chen Changliu smiled and said:

"Traffic is the largest and most mature profit model!"

Even Ke Meng chewed on the sentence that traffic is the largest and most mature profit model, but it always felt a bit mysterious. Penguin has enough traffic, but it took several years to find a little profit point.

Ke Meng asked in confusion:

"How do you say that? I don't quite understand."

"It's very simple, users = traffic = money. In simple terms, it is to obtain a large number of users and traffic, convert and monetize, and thus achieve profitability. I think this model will be the unchanging truth in the next 20 years..."

Chen Changliu tried to slowly instill some concepts of the later generations into them in the car, such as:

To obtain traffic, you can attract more users to visit and use it by optimizing content, improving user experience, and using social media.

At the same time, how to make users continue to use and visit, and improve user loyalty and stickiness.

Then there is the diversity of converting traffic into actual economic benefits, such as through advertising, e-commerce sales, paid services and other means.

Finally, the continuous growth of traffic and monetization are complementary. Only by continuously obtaining traffic can we continuously expand the user base, improve brand awareness, and then attract more users and traffic.

At the same time, by continuously optimizing the monetization method and improving the monetization efficiency, more economic benefits can be achieved.

In short, Chen Changliu summarized a whole set of processes. These things are nothing in the era of the Internet explosion in the future. It can be said that any netizen who often goes online to read the news can say 123.

But in this era when the Internet has not exploded and many business models have not appeared, these things seem to open up a world for Ke Meng and Zhao Yanan.

PS: The typos will be corrected later.