Chapter 506: The No. 1 Chinese Brand

"Mr. Chen, several other big manufacturers have followed up and they have also lowered the price to 188. Our sales were affected to a certain extent yesterday. According to the advertising fermentation, our increase today will be at least 20%, but in reality It did not meet expectations. After all, their store is not far from us and they will take away some customers. ”

As the vice president in charge of the consumer business terminal, Feng Xiaona is always keeping an eye on the price war in Africa, but Chen Changliu is not keeping an eye on it. He is currently reading the two summer vacation documents sent to him by Zhao Lin and Pang Wei. After working for a month, I have my personal views on the current situation and future development trends of the two industries of milk tea and hot pot restaurants, as well as their preliminary ideas.

Chen Changliu was not in a hurry about what Feng Xiao reported. He had expected it for a long time. No matter what, his opponent would not admit defeat so obediently.

"Mr. Feng, continue as planned. The advertising fermentation should start in 3 days. Proceed as planned. We will still sell at 188, but we can give away some more gifts, such as eggs, flour, and rice, which are worth 10 yuan. Product delivery.

Because we are doing a company anniversary event, we can explain it by saying that the activities are different every day, so that consumers who spent 188 to buy it before will not have such big opinions.

We can still make a profit by selling these things at this price, but if they dare to follow up, they will lose 30 yuan for every unit sold. Let's see who can spend more than whom. "

Listening to Chen Changliu's firm and decisive words, Feng Xiao also smiled.

"Okay, I understand, let's do it now!"

Just when Feng Xiao was about to leave, Chen Changliu stopped her again.

"Mr. Feng, what's going on with Zhanxun Communications? Lianfa certainly doesn't want us to be the only one in Africa. This will give us control over pricing. If they quietly supply goods to other companies, If the price drops, it will definitely be disadvantageous for us.

Therefore, before our own wafers are developed, we have to leave ourselves one more way, and Zhanxun is one option. "

Listening to Chen Changliu's analysis, Feng Xiao also had a serious face.

“I had a preliminary conversation with their general manager a few days ago, and now our engineers are testing the functionality and reliability of the wafer.

Although the results have not yet come out, it seems from my preliminary communication with them that they are very sincere, and what they mean is that the supply price is definitely lower than that of Lianfake. "

"Okay, you continue to follow up. Regardless of whether Lianfa Ke helps our opponents or not, if the performance and reliability are comparable to Lianfa Ke and the price is lower, it is not impossible for us to use it. By then, both sets of wafers will be used. , so that the initiative will always be in our hands.

As long as we persist until we develop our own wafers, many things will be easy to solve..."

Watching Feng Xiao leave, Chen Changliu quietly thought about whether there was anything he had missed, and then looked back at the report sent by his two best friends.

Chen Changliu cared deeply about his two best friends. He cherished this friendship. This was a best friend friendship that had never changed in quality in his two lifetimes.

For the industry he is involved in now, it is impossible for them to help him with what they learned in college. He also does not want to create a gap because he is becoming more and more successful and they are still ordinary people, so he wants to let them The two of them are also entrepreneurs, so milk tea and hot pot should be more suitable for them.

If the bosses of domestic mobile phone manufacturers knew that the African market was already in turmoil, but the bosses of flower growers who took the initiative to provoke a bigger price war still had the leisure to study other products, their faces would be absolutely wonderful.

...

"I originally thought that after the gambling agreement is over, the price of the next generation of wafers must not be the same as before, and there can be no specialization. The supply prices of all manufacturers must be consistent, and the pricing power must be firmly in hand.

But this action of Huazhuajia Technology Co., Ltd. suddenly disrupted our plan.

At the price they get wafers from us, it is impossible for mainland mobile phone manufacturers to compete with them. If there are no external factors, then the flower growers will be the only ones in the African market.

More importantly, a communications company in the Mainland has developed mobile phone wafers that are similar to ours. It is understood that it has already approached flower growers. If the price of our new generation wafers fails to satisfy the flower growers, they may switch to us. If we use Zhanxun’s wafers, and they are the only one in Africa, we will suffer huge losses..."

In the conference room of Lianfa Branch's headquarters, all the executives were present. While listening to Cai Mingjian explaining the flower grower's actions and possible consequences, the faces of the executives present were filled with excitement.

This situation is a bit unsolvable. Now that the price is reduced and supplied to other manufacturers, this is Lianfa's loss.

But if they see them being beaten to a pulp by flower growers, then the price of crystal chips in the future will not be priced as they think.

Seeing that some of the executives supported other manufacturers and flower growers in the competition, while others disapproved of it, Cai Mingjian felt helpless as he looked at the executives who had not formed a unified opinion. In the end, he could only observe for a few more days before making a decision.

Bodao's mobile phone is a domestic mobile phone and is the most successful brand in Africa except for the flower-growing Mori. When it first entered Africa, Bodao launched a price reduction, breaking the lowest price of 268 for the Mori, and then dropped all the way to 208.

Because of this, the market share of doctoral supervisors in Africa has reached 13%. It can be said that seeing the market share increasing every month, founder Xu Hua is extremely happy every day.

The number one domestic mobile phone brand in the domestic market, according to the shipments in the first half of the year, is expected to reach 13 million units this year, firmly ranking first among domestic brands.

In less than 5 months since entering Africa, Bodao's shipments have reached 3 million units. If there are no accidents this year, there will be no problem for the African market to reach 6-7 million units. In addition to the shipments in South Asia, Southeast Asia and other overseas countries, Bodao's annual mobile phone shipments this year will steadily reach more than 20 million units.

20 million units, such a large shipment volume will allow Bodao to control more voice in the supply chain, and Bodao's costs can continue to decline, so even if Africa does not make money, or suffers a small loss, Bodao is still willing.

Moreover, Bodao's shipments exceeded 10 million units last year, directly ranking 8th in global mobile phone brand shipments, and it is also the only domestic brand in the top ten, which has made him a celebrity.

If it doubles this year, then Bodao will definitely be the most popular in the capital market, and he will definitely be the leader in the domestic mobile phone track.

This was also the goal he proposed at the company meeting last month. When this goal was disclosed, he became popular and was called the flag bearer of the domestic communications industry against foreign brands. The shipment volume of Bodao mobile phones in China also had a small explosion.

However, the price war initiated by the flower grower directly disrupted Xu Hua's good mood.

PS: The typos were updated first and then corrected.